Website Payments Pro Developer’s Guide 11
Website Payments Pro Overview
Direct Payment Overview
1
Direct Payment Overview
Direct Payment offers you direct credit card payment processing capability through PayPal.
For credit card transactions, customers can stay on your website as PayPal processes the
payment in the background.
For each payment, Direct Payment takes the billing address, transaction amount, credit card
information and item information as inputs. Within seconds, PayPal returns a confirmation
that the transaction has been processed. If you have signed up for Fraud Protection Services,
Direct Payment lets you flag potentially fraudulent transactions, and provides you with
industry-standard Address Verification Service and card security code (CVV2) responses
for each transaction.
By integrating Direct Payment with PayPal Express Checkout as part of the Website Payments
Pro solution, you can accept all major payment types, including PayPal, while working with a
single provider that processes and manages all your online payments for you.
IMPORTANT:Direct Payment is not a standalone product. You are required to use Direct
Payment and PayPal Express Checkout together as part of the Website
Payments Pro solution. See “Business Rules” on page 12.
Direct Payment is not covered by the PayPal Seller Protection Policy (SPP).
PayPal Express Checkout Overview
With PayPal Express Checkout, a customer selects their products and completes their
orders on your website. Payment method along with postage and billing details are managed
on PayPal’s website. PayPal automatically gives you the postal address and other customer
information to fulfil the order.
The more convenient it is for your customers to buy from you, the more they'll buy.
PayPal Express Checkout allows customers the option to pay quickly through PayPal
and gives your business more benefits.
PayPal Express Checkout provides these advantages to your customers:
z Gives buyers more convenience, and gets more sales. Since your customers simply log
in to use information they've already entered with PayPal, they save time by completing
transactions in fewer steps.
z Helps buyers feel safer, so they buy more. Buyers prefer to pay with PayPal because
their customer information is kept safe. When they’re confident about the security
of their information, they purchase more.
With this design, you have these advantages:
z Real-time notification of successful payments.
z Automation of your internal business processes.
z More advertising opportunities as buyers finish their orders on your website.
z Notification that the buyer's address is confirmed.
z Eligibility for coverage under PayPal’s Seller Protection Policy.