Amazon Promo Codes Livestream Installation guide

Promo Codes

What you need to know about featuring live-only promotions during an

Amazon livestream

Any time you add an item to your Amazon Live product

carousel, the item will reflect any special offers for the

item, including any limited time deals, coupons, or price

promotions. Amazon Live also gives creators the ability to

offer special live-only promotions. These are savings that

are only available in the Amazon Live product carousel

when the stream is live.

What do promo codes look like during your

livestream?

Shoppers will see a banner during the livestream while it is live with

the relevant information about the promo code. When a shopper clicks

on the ‘Claim’ button, the promo is automatically applied at checkout

for eligible items. After your livestream ends, promo codes are no

longer available.

NEW! Creators can now add multiple promo codes to livestreams.

Influencers are not able to create their own promo codes. Instead, they can find existing ones from brands

to feature in their livestreams. To find currently available promo codes, sign-in to Associates Central and

click on Promotions > Amazon Promo Codes. Use the filter to find items with promo codes that you can

feature in your livestreams. You will need the alpha-numeric code to have the promo code appear in the

Amazon Live Creator app.

Note: At this time, influencers can only share percentage off promotions in livestreams.

Seller Central

01 Sign-in to seller central and navigate to Advertising > Promotions.

02 Select the ‘Social Media Promotion Code’ option.

03 Follow the prompts to create, including adding products that are eligible for the promo code.

04 Add the social media promotion code to the Amazon Live Creator app. Ensure the right products that

are eligible for the promotion are in the carousel.

Vendor Central

01 Sign-in to Vendor Central, and navigate to Merchandising > Promotions.

02 Select ‘Create campaign’ and then select ‘Create a promo’

03 Follow the prompts to create, including adding products that are eligible for the promo.

04 Add the promotion code to the Amazon Live Creator app. Ensure the right products that are eligible

for the promotion are in the carousel.

Note: At this time, brands can only share percentage off promotions in livestreams

How influencers can find a promo code

How brands can create social media promo codes

To use promo codes during your livestream in the Amazon Live Creator app, you will need the alpha-

numeric 6-8 digit promo code (i.e. 10AMZNLIVE). Ensure that the promo code is active, and that you know

which products that the promo code is eligible for. Follow the steps to add the code to the Amazon Live

Creator app.

01 Create a new livestream. Add the eligible products for the promo code to the stream.

02 Under ‘Engage with viewers’, select ‘Add’ next to ‘Promo Codes’. Here, add the 6-8 digit promo code

and hit save. If you are adding multiple promo codes, add them at the same time but separated with a

space and a comma (i.e., 10AMZNLIVE, 11AMZNLIVE).

03 Click ‘Preview’. You will see a toggle to show or hide each promo code.

Note: When streaming with multiple promo codes, settings default to ‘hide promo codes’ when you go

live. Make sure to toggle between promo codes when featuring the associated products.

You can find more information about Promo Codes in our FAQs. Also, don’t forget to review and follow the

Amazon Live Community Policy

How to use promo codes during a livestream

Amazon Promo Codes Livestream Installation guide

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