Amazon Promo Codes Livestream Installation guide

Type
Installation guide

Amazon Promo Codes Livestream empowers content creators to engage viewers with exclusive, limited-time discounts during live broadcasts. Easily incorporate promo codes into your streams, allowing shoppers to claim savings directly from the product carousel. Discover existing codes from brands or create your own social media promo codes to drive sales and enhance viewer engagement.

Amazon Promo Codes Livestream empowers content creators to engage viewers with exclusive, limited-time discounts during live broadcasts. Easily incorporate promo codes into your streams, allowing shoppers to claim savings directly from the product carousel. Discover existing codes from brands or create your own social media promo codes to drive sales and enhance viewer engagement.

© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Advertising, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates.
Promo Codes
What you need to know about featuring live-only promotions during an
Amazon livestream
Any time you add an item to your Amazon Live product
carousel, the item will reflect any special offers for the
item, including any limited time deals, coupons, or price
promotions. Amazon Live also gives creators the ability to
offer special live-only promotions. These are savings that
are only available in the Amazon Live product carousel
when the stream is live.
What do promo codes look like during your
livestream?
Shoppers will see a banner during the livestream while it is live with
the relevant information about the promo code. When a shopper clicks
on the ‘Claim’ button, the promo is automatically applied at checkout
for eligible items. After your livestream ends, promo codes are no
longer available.
NEW! Creators can now add multiple promo codes to livestreams.
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Advertising, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates.
Influencers are not able to create their own promo codes. Instead, they can find existing ones from brands
to feature in their livestreams. To find currently available promo codes, sign-in to Associates Central and
click on Promotions > Amazon Promo Codes. Use the filter to find items with promo codes that you can
feature in your livestreams. You will need the alpha-numeric code to have the promo code appear in the
Amazon Live Creator app.
Note: At this time, influencers can only share percentage off promotions in livestreams.
Seller Central
01 Sign-in to seller central and navigate to Advertising > Promotions.
02 Select the ‘Social Media Promotion Code’ option.
03 Follow the prompts to create, including adding products that are eligible for the promo code.
04 Add the social media promotion code to the Amazon Live Creator app. Ensure the right products that
are eligible for the promotion are in the carousel.
Vendor Central
01 Sign-in to Vendor Central, and navigate to Merchandising > Promotions.
02 Select ‘Create campaign’ and then select ‘Create a promo’
03 Follow the prompts to create, including adding products that are eligible for the promo.
04 Add the promotion code to the Amazon Live Creator app. Ensure the right products that are eligible
for the promotion are in the carousel.
Note: At this time, brands can only share percentage off promotions in livestreams
How influencers can find a promo code
How brands can create social media promo codes
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Advertising, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates.
To use promo codes during your livestream in the Amazon Live Creator app, you will need the alpha-
numeric 6-8 digit promo code (i.e. 10AMZNLIVE). Ensure that the promo code is active, and that you know
which products that the promo code is eligible for. Follow the steps to add the code to the Amazon Live
Creator app.
01 Create a new livestream. Add the eligible products for the promo code to the stream.
02 Under ‘Engage with viewers’, select ‘Add’ next to ‘Promo Codes’. Here, add the 6-8 digit promo code
and hit save. If you are adding multiple promo codes, add them at the same time but separated with a
space and a comma (i.e., 10AMZNLIVE, 11AMZNLIVE).
03 Click ‘Preview’. You will see a toggle to show or hide each promo code.
Note: When streaming with multiple promo codes, settings default to ‘hide promo codes’ when you go
live. Make sure to toggle between promo codes when featuring the associated products.
You can find more information about Promo Codes in our FAQs. Also, don’t forget to review and follow the
Amazon Live Community Policy
How to use promo codes during a livestream
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Amazon Promo Codes Livestream Installation guide

Type
Installation guide

Amazon Promo Codes Livestream empowers content creators to engage viewers with exclusive, limited-time discounts during live broadcasts. Easily incorporate promo codes into your streams, allowing shoppers to claim savings directly from the product carousel. Discover existing codes from brands or create your own social media promo codes to drive sales and enhance viewer engagement.

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