IPSO Washer User manual

IPSO
Brand
IPSO
Model
Washer
Category
Camcorders
Type
User manual
IPSO USA
Corporate Style Guide
IPSO Style Guide Goal
Following the IPSO Corporate style guide is essential when designing marketing materials,
corporate communications, posters, advertising, Web applications, etc. to ensure a consistent
corporate identity. In this guide, IPSO will refer to domestic production and marketing. IPSO
Belgium (BE) has its own unique style and marketing rules.
Table of Contents
LOGOS, COLORS & FONTS . . . . . . . . . . . . . . . . . . . .1-2
IPSO Brand Logos
Alliance/IPSO Brand Logos
Fonts
IPSO SPECIFICATION STANDARDS . . . . . . . . . . . . . .3-4
Page 1 of Specification
Page 2 of Specification
TRADEMARKS, WORDING & WEB SITE . . . . . . . . . . .5
Trademarks & Registration
Specification Verbiage
IPSOUSA.COM Web site
PRODUCT IMAGES & TRADESHOW GRAPHICS . . . .6
A variety of IPSO logos will be used in many forms. The logo may appear in color or black
and white following the specifications stated in this guide. No changes to the design and/or
color should be made (lessens impact, etc.).
“Simply IPSO
®
” is the tagline for IPSO domestic. “IPSO
®
” can be used without the fox head
part of the logo and “simply”. The “simply IPSO” logo is generally used reversed out in white
on a pms 179 vertical bar positioned on the left side of the page. It is never appropriate to use
any horizontal pms 179 bars in layout. The name “IPSO” always should be written in all
uppercase letters.
IPSO Brand Logos
COLORS USED:
1
Logos, Colors & Fonts
Alliance/IPSO Brand Logos
COLORS USED:
NOTE: Print color consistency varies in every output device. When in doubt, insist on a proof
to ensure correct results before a project is printed.
Fonts
Headers: 16 pt. Arial Black, 100% pms 179 or white
Arial Black This is Arial Black 123456789
OPL Intro Copy: 10 pt. Arial Italic, 13 pt. leading, 70% Black
Arial This is Arial Italic 123456789
Subheads: 10 pt. Arial, 13 pt. leading, 100% pms 179, all caps
Arial THIS IS ARIAL 123456789
Body Copy: 10 pt. Arial, 13 pt. leading, 70% Black
Arial This is Arial 123456789
2
Logos, Colors, & Fonts
The following measurements and values can be used to keep the layout of IPSO specs consistent.
FRONT:
pms 179
2 pt. White Rule
10% Black
25% Black
1.4"
(including
.125" bleed)
.375"
45% Black
.525"(including .125" bleed)
.525" (including .125" bleed)
Arial Reg. 13.5 pt.
Header
Arial Black 16 pt.
100% pms 179
Body Copy
Arial 10 pt.
13 pt. Leading
70% Black
Arial Black
24 pt.
Arial
7.5 pt.
.3"
3
25% Black
IPSO Specification Standards
Subheads
Arial 10 pt.
100% pms 179
Arial
10 pt.
IPSO Brand Logo
4
IPSO Specification Standards
Arial Black 16 pt.
.9" (including .125" bleed)
.525" (including .125" bleed)
Arial Black 10 pt.
70% Black
Arial 8 pt.
12 pt. Leading
70% Black
15%
pms 179
10%
Black
Arial 6.5 pt.
7 pt. Leading
70% Black
Follow FSC
Guidelines
Arial 8 pt.
.7 (Including
.125" bleed)
1 pt. White Rule
Header
Arial Black 16 pt.
100% pms 179
Arial Black 10 pt.
70% Black
Arial 10 pt.
70% Black
.15"
.32"
1 pt. White Rule
25% Black
25% Black
Back:
100% pms 179
Arial Italic 6.5 pt.
7 pt. Leading
70% Black
Alliance Brand Logo
Trademarks and Registration
IPSO
®
Sigma
TM
or
®
(to be determined)
Airflow
®
(IPD Series)
Specification Verbiage
bar G-Force Micro-20 psi
BHP Hz Microprocessor RPM
Btu/hr (kcal/hr) in (mm) NPT washer-extractor
cfm (liters/sec.) kW on-premises HC012, IPD25 - Model Number (no space)
cu. ft. (liter) lb (kg) PS-40
IPSO.COM Web site
WEB VERBIAGE:
washer extractor (no hyphen)
on premises (no hyphen)
“Simply Profitable” — New Investors sections tagline
“Simply Efficient” — On Premises tagline
FONT:
Headers: Arial Ultra Expanded 18 pt.
Hexadecimal: e23828
Body Copy: Arial 10 pt.
Hexadecimal: #333333
5
Trademarks, Wording & Web site
This is the only
place where both
logos should be
shown next to
each other.
AP07-801
6
©Copyright 2007 Alliance Laundry Systems, LLC
Questions? Contact us at:
1 800 USA IPSO or www.ipso.com
1 800 (872-4776)
Product Images & Tradeshow Graphics
Product Images
When showing different models together, always keep
them in approximate proportion with one another.
Tradeshow Graphics
WELCOME PANEL PANEL 1 PANEL 2 PANEL 3
3/4 VIEW:
• Consistent window pattern
• Lower perspective
• Dramatic lighting
• Approximately same % of
side panel showing
• Show feet of machine where
appropriate
STRAIGHT-ON VIEW:
• Consistent window pattern
• Lower perspective
• Dramatic lighting
• Show feet of machine where
appropriate
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  • Page 2 2
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IPSO Washer User manual

IPSO
Brand
IPSO
Model
Washer
Category
Camcorders
Type
User manual
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