8 2011 Antitrust Year in Review
MERGERS
Over the course of the year 2011, the Antitrust
Commission’s “stop the clock interpretation”, by means
of which it considers that its rst request of information
stops the term set out by Section 13 of the Antitrust Law
(which was intended to allow for a tacit approval system,
yet no tacit approvals have ever taken place ever since the
issuance of the Antitrust Law), has slowed down the speed
at which resolutions are issued, compared to previous
years. Currently, non-material transactions will remain
under consideration for a period of approximately 12 to 18
months.
e following are among the most relevant mergers that
were approved in the last year: Kraft/Cadbury, NOV/Stork,
Merck/Schering Plough and Agrium/AWB.
e Antitrust Commission has been very active in the
detection of transactions that have not been notied to the
authority. A recent example was the October 2011 approval
of the GlaxoSmithKline/ Stiefel Laboratories transaction.
3
e transaction was notied to the Antitrust Commission
in June 2010, and the Antitrust Commission assessed the
competitive eects of the transaction by analyzing the
relevant markets pursuant to the European Pharmaceutical
Market Research Association’s ATC3 classication.
4
e
relevant geographic markets were dened as national.
Although two overlapping markets were identied
in Argentina, the market shares shown in the docket
demonstrated that none of the overlaps was suciently
large as to pose harm to the general economic interest.
In addition, the antitrust agency analyzed the ancillary
restraints established by the parties in the transaction
documents, including a non-compete obligation assumed
by the shareholders of the target. e Antitrust Commission
expressed no concerns in this regard and it based its
conclusion mainly on the fact that the transaction involved
the transfer of intangible assets, business secrets and know-
how which justied the 3-year non-compete term.
3 Resolution No. 137 of the Secretary of Domestic Trade dated October
4, 2011 and Decision No. 902 of the Antitrust Commission dated
September 7, 2011.
4 The Anatomical Classification of Pharmaceutical Products is
developed and maintained by the European Pharmaceutical Market
Research Association (EphMRA). EphMRA’s Classification Committee
prepares the guidelines for this classification system and takes care
for new entries, changes and improvements in consultation with the
product’s manufacturer.
Nevertheless, the Antitrust Commission reviewed the
transaction documents and the notication date, and
concluded that the parties had submitted the notication
ling 220 days after the required date. As a result, the
Antitrust Commission imposed a late-ling ne of ARS
1,760,000 (approximately US$410,000) on each of the
companies involved.
CARTELS AND OTHER ANTICOMPETITIVE PRACTICES
During 2011 no major cartel activity was detected in
Argentina. On June 17, 2010 the Antitrust Commission
imposed a ne of ARS 2,500,000 on each of the two major
cable TV companies in Argentina, namely Cablevisión
S.A. and Multicanal S.A.
5
e investigation was initiated
on August 12, 1998, pursuant to a complaint led before
the Antitrust Commission by an organization that carries
out consumer action initiatives (acción del consumidor,
‘ADELCO’), an association which aims to protect the rights
and interests of consumers.
e Antitrust Commission focused its attention on
preventing anticompetitive practices by issuing several
preventive orders within the terms of Section 35 of the
Antitrust Law. On August 18, 2011, the Secretary of
Domestic Trade issued a preventive order within the pay TV
market and ordered Fox Sports Latin America S.A. to refrain
from engaging in certain conduct that may cause harm to
the pay TV consumers.
6
Some months earlier, on June 10, 2011 the Antitrust
Commission issued a preventive order which entailed the
monitoring of the competitive conditions of the media
delivery market.
7
e decision compelled the entity in
charge of the newspaper and magazine distribution called
“Sociedad de Distribuidores de Diarios, Revistas y Anes”
to grant a certain editor (Editorial Sarmiento) with non-
discriminatory market conditions, allowing said editor to
oer its products by means of the network of the “Sociedad
de Distribuidores de Diarios, Revistas y Anes”.
It is noteworthy that the issuance of preventive orders by
the Antitrust Commission has been successfully challenged
in court, since there have been precedents in which these
5 Resolution No. 219 of the Secretary of Domestic Trade dated June 17,
2010 and Decision No. 618 of the Antitrust Commission dated June
15, 2010.
6 Decision issued by the Antitrust Commission on August 17, 2011.
7 Decision issued by the Antitrust Commission on June 10, 2011.
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