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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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DATE: 11/21/2012
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DOMESTIC Fiat 500 e-Brochure SR2
Page 1
Page 1
2 013
POP
SPORT
TURBO
LOUNGE
CABRIO
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
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CINQUECENTO No need for translation. With its storied history, FIAT
®
500
(no matter how you say it) is so strongly tied to FIAT and Italy that they practically
own the number. From its 1950s introduction as “the little mouse” through its various
incarnations as the ultimate city car, Cinquecento distills down all that drivers and
designers want in a car and life: joy.
500t in Grigio
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
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LOOKING
BACK, GOING
FORWARD
From day one, F
IA
T
®
500 has packed more personality per square inch than
anything on the road — cobblestone or other. I
t ma
y not be listed anywhere on
the sticker, but it’s clear that irreverence has been built right in, year after year.
So while the F
IA
T
500 has evolved in a technical sense, one thing has not
budged — its approachable, independent spirit.
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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DATE: 11/21/2012
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UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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The FIAT
®
500 design motto? Speak passionately and carry a big red pencil. Getting the
essentials right and x-ing out the superfluous, our designers are dedicated to achieving
true beauty through simplicity. 500 is proof positive.
BOLD
editing
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
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Continental flair
1964 FIAT
®
500
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New World spin
2013 FIAT
®
500 Sport in Rosso
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
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FIAT
®
500 Lounge in Espresso
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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DATE: 11/21/2012
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UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
INITIALS: ______ DATE: _________
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FIAT
®
500 Lounge in Espresso
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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FIAT
®
500 Lounge in Espresso
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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FIAT
®
500 Lounge (shown with Luxury Leather Package Marrone/Avorio)
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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Bi-Halogen
Bi-function halogen projector headlamps do double duty: they focus more light
on the post-sundown objects in your path and they make you more visible to
oncoming drivers, thanks to the lamps’ “curve-around” styling. And, of course,
their jewel-like appearance catches eyes wherever you go.
UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
INITIALS: ______ DATE: _________
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DATE: 11/21/2012
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BRIGHT
and brilliant
FIAT
®
500c Lounge in Bianco
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CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
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FIAT
®
500C Lounge in Espresso
UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
INITIALS: ______ DATE: _________
CHANGES:
TITLE: FIAT 500 eBrochure AE:
DATE: 11/21/2012
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FORWARD
focus
BLUE&ME
®
Hands-Free Communication
1
*
This standard feature enables drivers to make calls,
play music, and drive without ever taking their hands off
the steering wheel. Drivers can use steering wheel-
mounted controls, voice commands, or a combination
of both. Communicating is important. Listening to music
is important. Not driving with your knees — much,
much more important.
TomTom
®
Navigation System
2
The available
TomTom
2
is an integrated driver navigation system that
helps keep FIAT
®
500 drivers from getting lost, while voice
activation commands help to keep them safe. Working
off of satellite technology, the TomTom
2
speaks several
languages (and knows its way around, quite literally)
helping to ensure drivers never lose their way. Safety is
not just about watching where you’re going, it’s about
knowing where you’re going.
* A note about this brochure: All disclaimers and disclosures can be found
on the inside back cover.
UNION ADWORKS
CLIENT: FIAT AD: PROOFREADING SIGNOFF
JOB:
52232_13MY_US_FIAT_500_EBROCHURE
PRODUCT: eBrochure CW:
INITIALS: ______ DATE: _________
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DATE: 11/21/2012
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