USER GUIDE
www.hasselblad.comPhocus
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Table of Contents
Welcome to Phocus
It is our hope that you will open Phocus, take a look around, and be inspired to get to work with an
imaging workow that develops according to the way you want things to happen.
Uncompromising Image Quality
The Phocus RAW processor provides the ultimate in processing quality for Hasselblad digital images, including:
• Digital lens corrections for color aberration, distortion and vignetting (DAC I, II, and III)
• Hasselblad Natural Color Solution (HNCS) for perfect colors
• Moiré removal directly upon raw data, preserving image detail
• Selective adjustments using the Adjustment Layers tool
• GPU usage for image processing on compatible computers. For faster image exports and improved viewer perfor-
mance when zoomed to 100% and above.
Phocus for Mac supports standard le formats such as TIFF, JPEG, DNG and PNG while Phocus for Windows supports
TIFF and JPEG (see File Support section for full details and Hasselblad website for updates). Phocus for Mac also sup-
ports les from more than 150 cameras, including Canon, Nikon, Leica, Sony, Fuji, Olympus, etc.
Perfect Viewing Quality
The Viewer uses all the advanced features contained in Phocus to deliver image viewing quality that matches every
detail of what you will see later in your chosen image editing program if you wish to edit further. In addition, the Pho-
cus Viewer allows you to customize layout and composition to suit your current or desired workow, providing a wide
range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple
folders open simultaneously for side-by-side viewing, comparison, and selection.
Camera Controls
Phocus also provides special extended controls with which to operate a Hasselblad camera. These features, such
as live video for easier photo shoots and workow, or the ability to control the focus when the camera is in a remote
position or when the digital capture unit is mounted on a view camera, bring an entirely new level of exibility to the
way you shoot. Add to that the Phocus Mobile application for iPhone / iPod and iPads and you have the ultimate in
remote control and shared viewing.
Flexible Workow
Phocus features easy-to-use options that allow you to customize your set-up to suit a range of different workow situ-
ations– simple or advanced. Multiple folders can be open at the same time, while Quick Collection folders make han-
dling your choices simple and easy. Image export to a number of le formats combined with pre-setting of options.
Customized workow layouts can be edited, saved, exported and imported to ensure continuity of workow across
different workstations. For added choice, Phocus Mobile sets you free from being right behind the camera while Pho-
cus Quick offers super fast JPEGs for almost immediate sorting, handling and distribution for rush jobs.
Metadata
The basic metadata architecture in Phocus follows the IPTC Core standard with XMP. Working with Hasselblad 3F raw
les, the extended metadata architecture available provides for detailed and accurate image adjustment, cataloguing
and indexing, providing extra benets such as:
1. Extensive and easy overview of le information and its adjustment history.
2. All settings with regards to capture, angle, equipment, tilt/shift amount, extensions etc. are stored as metadata
directly in the image le for full interaction with Digital Lens Corrections (DAC).
3. The Hasselblad GPS accessory allows for a range of new functions within Phocus, as it links GPS data directly to