Photographer: Baldomero Fernandez
Location: Sun Studios NYC, USA
Equipement: 3 1x4’ RF Soboxes w/sogrid (bottom Background Lights)
1 1x4’ RF Sobox w/sogrid
1 3’Octa RF Sotbox w/sogrid (Key Light)
1 5’Octa RF Sobox (Fill Light)
1 Profoto Zoomspot
1 Large Gold Deluxe Reflector
1 Large Translucent Reflector
/ BEHIND THE SCENCE /
BALDOMERO FERNENDEZ /
Celebrity, fashion and portrait photographer
Baldomero Fernandez was the first
photographer in the world to use Creative
Light tools.
Without knowing what his direction would be once approached
to do the shoot, his initial concept would prove to be an excellent
application of new lighting tools. Baldomero’s plan was to showcase
the theme of light. Specifically, he wanted to recreate the aurora
borealis or northern lights visible from Scandinavian countries.
Baldomero’s use of lighting was not only a demonstration of how
the new products could be used, but also paid respect to the
lineage of the brand.
During his preproduction research Baldomero came across NASA
images of the aurora borealis. These photos became the reference
material he used to explain the shoot to his production team.
“Light has a big part in my photos. Lighting creates mood,”
says Baldomero. “I don’t necessarily use lights the way they’re
supposed to be used, or designed to be used.” For example, the
aurora borealis was primarily created by removing the inner bae
and outer diuser of the new Creative Light soboxes. He then
added only 50 degree sogrids. The cast shadows from the
sogrids aided in creating the glowing eect on the northern
lights background. He was even able to pick up small details, such
as a golden glint of light on the model’s leg when wearing the
white dress by having her stand on reflectors.
“ The challenge on this shoot was to create
an ambient scene that’s dark and has some
color at the same time, yet not washing
the scene out. Keeping the model light and
the background dark in a small space is not
always easy.”
A three-foot octa was used overhead to light the model’s face.
Creative Light’s new reflector with a handle also was used
extensively for fill. A five-foot octa was used from behind. The
ionospheric eects were further enhanced in Photoshop by
incorporating some vertical streaking.
The ability to brake down the Creative Light soboxes to just use
a corner of the reflectors made these tools versatile enough to
create the stunning images used in this brochure. By looking at
the before and aer shots, one can see the quality of light was
easily established without the need to completely copy and paste
in new backgrounds digitally.
“Creative Light oers a lot of flexibility. You’re able to take them
apart. You don’t always want to use a sobox the way it’s meant
to be used. That’s what I like about these products on this shoot.
I’m able to use them in dierent ways than they were designed to
be used. Versatility and flexibility -- you need them in tools and
and that’s what you look for in tools -- something you can use in
a lot of dierent ways.”
The aurora borealis phenomenon is an interaction between the
Earth’s magnetic field and solar wind. The visually-inspiring
collision of charged particles proved to be the spark Baldomero
Fernandez was searching for to put his new Creative Light gear to
the test. By applying new hardware in unconventional ways, this
accomplished photographer achieved stellar results.