Alcatel-Lucent 5130 User manual

Brand: Alcatel-Lucent

Model: 5130

Category: Networking

Type: User manual

Alcatel-Lucent 5130 empowers you with a range of capabilities to enhance your mobile experience. With its advanced location-based services, you can:

Receive targeted messages and alerts based on your location, ensuring you get the most relevant information when you need it.
Create and manage your own messaging channels to stay connected with friends, family, and colleagues.
Use your existing contact databases to easily build a network of people to share location-based messages with.
Create and manage GMS messages to share your location and updates with others.
Experience a range of GMS applications tailored to your interests, including mobile marketing, social networking, and child tracking.

Alcatel-Lucent 5130 empowers you with a range of capabilities to enhance your mobile experience. With its advanced location-based services, you can:

Receive targeted messages and alerts based on your location, ensuring you get the most relevant information when you need it.
Create and manage your own messaging channels to stay connected with friends, family, and colleagues.
Use your existing contact databases to easily build a network of people to share location-based messages with.
Create and manage GMS messages to share your location and updates with others.
Experience a range of GMS applications tailored to your interests, including mobile marketing, social networking, and child tracking.

Today’s mobile end users have a world of information available to them through their

mobile device. Whether they are using cell phones, smartphones, or personal data assistants

(PDAs), end users can connect with friends and family using short messaging services,

multimedia messaging services, and e-mail, or access the Internet to locate products or

services within a speciﬁc geographic area, such as a restaurant recommended by a friend.

Alcatel-Lucent 5130 Geographic

Messaging Services Platform (GMSP)

Location-based social networking application for mobile devices

2 Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices

These “pull-based” services

require users to manually initiate

a query. When retailers offer

products or services by “pushing”

advertisements or offers to end

users, this information is often

out of context with a user’s

ocation. So that reminder to

try the cheesecake at the local

bistro, pick up milk on the way

home, or join a friend for a

coffee may appear on the end

user’s mobile device at the

wrong time and wrong place.

At the same time, these messages

produce an extra load on a

mobile network and extra drain

on the battery in the end user’s

mobile device.

The Alcatel-Lucent Social

Networking Application changes

the way mobile end users receive

information by delivering

messages when and where they

matter. It makes each message

more immediate and relevant by

associating it to the end user’s

location.

Geographic Messaging

Services Platform

(GMSP)

The Alcatel-Lucent Social Network-

ing Application is a novel, location-

based social networking service for

mobile devices that delivers content

and buddy alerts based on the user’s

location. It is part of the Alcatel-

Lucent Application Suite offered

with the Alcatel-Lucent 5130

Geographic Messaging Services

Platform (GMSP).

With this application, location-based

messages are only “pushed” to end

users when they enter a geographic

messaging zone or “geographic fence”

(Figure 1), such as the block where

a coffee shop is located or an airport.

For example, users walking through

downtown New York can choose to

receive messages about the nearest

Wi-Fi

hot spot or mobile sticky

notes left by friends about a great

restaurant in the area. The same

users could choose to receive a

different set of messages when they

enter a different geographic fence,

such as a New York burrough.

This unique messaging capability

enhances the end-user experience by

ensuring end users get the messages

they want when they want them. By

allowing users to opt-in to the mar-

keting messages and social networks

of their choosing, spam messages are

minimized and the load on the net-

work is reduced. Both service providers

and end-users benefit with the

reduction of unnecessary message

traffic resulting in improving quality

of service and optimal useage of

available network resources. And it

reduces the drain on the battery in

end-user devices. Most importantly,

it enables a variety of mobile mar-

keting, social networking, child

tracking and location based services

(LBS) geo-channels that can deliver

more revenue to service providers.

Built on Geofencing

technology

The Alcatel-Lucent Social Network-

ing Application and 5130 GMSP,

invented by Bell Labs, is powered by

the Alcatel-Lucent patent-pending

Geofencing engine. Geofencing

uses predictive movement algorithms

and intelligent load balancing to

dynamically shift message processing

from a central server to a distributed

HOW IT WORKS

To activate the Alcatel-Lucent Social Networking Application, mobile service

providers must contract for service on the hosted Alcatel-Lucent 5130 GMSP.

This hosted platform allows end users to opt in for the service and download

the geographic messaging service (GMS) client to their cell phone. With the

application, end users can:

• Manage multiple messaging channels from a single account

• Use their existing contact databases (e.g., from popular social networking

or email applications) to build a Geopepper network

• Create and manage GMS messages where and when they want them

* A geofence is a virtual geographic region defined by the service provider, advertiser or end user

(e.g., 1000 meters around a mall or arena)

3Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices

client. The client-server platform is

capable of supporting mass-market

delivery of mobile content, as well

as advanced features, such as contin-

uously shifting or moving fences

(e.g., fences around two friends who

wish to be notified if they are both

at the same mall).

This unique Geofencing engine

creates a new messaging medium,

GMS, which detects when an end

user who has opted in for the service

crosses into or out of a target zone.

GMS messages are delivered based

on this geographic targeting and

content is sent only once a user has

entered the target zone. This ensures

messages are delivered only when

the information is most relevant.

The Alcatel-Lucent Social Network-

ing Application is just one of the

services possible with the Alcatel-

Lucent 5130 GMSP. Additional

vertical market GMS applications

can be deployed on the same GMS

platform. This drives mobile network

efficiencies and increases the oppor-

tunity for additional GMS-based

revenue. Potential applications

include:

• Mobile marketing and advertising

(e.g., sports arenas/stadiums)

• Social networking

• Geo-blogging

• Retail affinity

• Child safety

• Travel guides

• Restaurant guides

• Gaming

• Corporate productivity

and asset tracking

Figure 1. Alcatel-Lucent Social Networking Application at work

• Sticky notes

• Meeting alerts

• GeoBloggging

• Child tracking

• Fleet tracking

• Trafﬁc

• Weather

• Targeted opt-in

marketing

• Treasure hunt

• Geo-tag

• Third-party

guides

Asset

tracking

Emergency

services

Travel

guides

Gaming

Proximity

marketing

Social

networking

GMSP

Figure 2. Alcatel-Lucent 5130 Geographic Messaging Service Platform enables a wide array

of location-driven services

Statue of Liberty

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under 30 minutes

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Kim has arrived

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are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners.

The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility

Alcatel-Lucent 5130 User manual

Brand: Alcatel-Lucent

Model: 5130

Category: Networking

Type: User manual

Alcatel-Lucent 5130 empowers you with a range of capabilities to enhance your mobile experience. With its advanced location-based services, you can:

Receive targeted messages and alerts based on your location, ensuring you get the most relevant information when you need it.
Create and manage your own messaging channels to stay connected with friends, family, and colleagues.
Use your existing contact databases to easily build a network of people to share location-based messages with.
Create and manage GMS messages to share your location and updates with others.
Experience a range of GMS applications tailored to your interests, including mobile marketing, social networking, and child tracking.

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Alcatel-Lucent 5130 User manual

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