Motorola V3688 Quick Reference Manual

Brand: Motorola

Model: V3688

Category: Mobile phones

Type: Quick Reference Manual

V.small V.light V.desirable ...

and now V.colours

Introducing the Motorola V.3688

in two new colours

Express Yourself

¥ Now exists in three distinctive and

unique colours:

- Black

- Radar Blue

- Titanium

¥ 1999 Motorola Quantitative

Research showed the new colours

to be:

- Classy

- Smart

- Bright

- Eye-catching

- Modern

¥ V. series launched in March 1999

in EMEA as the smallest and

lightest GSM Dual-band phone in

the world

¥ Black colour well received by

consumers

¥ Launched with heavyweight pan-

EMEA advertising

¥ Supported by dedicated PR and

promotional material

¥ Distributed in all mainstream

outlets

The Story So Far

The Brand Promise

¥ Show your world that

youÕve made it

The Brand Character

Ð Stylish

Ð Outgoing

Ð Trend-setting

¥ Those who seek products that will help

them feel important within their group

¥ Those who like to have fun by keeping in

touch with their friends

¥ These consumers choose products with

badge value to convey an image of

success

¥ Men and women between the ages of 18-34

¥ Those who are more willing to pay for

products they value

¥ They like to be noticed using a distinctive

communications device

Target Consumer

Key Benefits

¥ Functional

Ð One of the smallest and lightest

phones in the world

Ð Ease of use, portability

Ð External badge

¥ Emotional

Ð ÒLook at MeÓ: Tells everyone

that I have style

Ð Colour for colourful me

Ð IÕm modern, elegant, youthful

and fun

Ð Self fulfilment and self expression

Product Features

¥ Amazingly small and colourful

¥ SMS (Short Message Service)

capable

¥ VibraCallª alert

¥ Optimaxª full graphics

¥ Hands-free headset accessory

¥ New mini Rae charger

¥ Increased talktime and standby

time due to new 600 mAh LiIon

battery as standard

Quick Reference Guide

Basic Operation

Quick Access Interface

Store to Phone book

Quick Reference Guide

Memory Dialling

Quick Reference Guide

Special Features

Control

¥ Customisable Quick Access Menu

- Place nine of your most frequently

used features in your own personal

menu so that they can be accessed

with just two key presses. Icons make

each feature easy to identify.

Power

¥ Superb battery performance

Each phone is capable of several hours

conversation or several days standby,

but is still small and light. Use both 900

and 1800 MHz bands for greater call

success and allow wider roaming

opportunities.

Quick Reference Guide

Special Features

Discretion

¥ VibraCallª - In locations where

you donÕt want your phone to ring, or

which are too noisy to hear your phone

ring, your phone can vibrate to alert

you of a call.

¥ Wearable Holster - Wear your phone in

a stylish holster on your belt. It is small

enough and light enough to keep with

you almost anyway.

¥ Stop Call Alert - Press either volume

buttons when the phone is ringing or

vibrating. This will stop the alert but

not answer the phone.

Quick Reference Guide

Special Features

Personalityª

¥ Unique to Motorola. Personality ª

allows you to personalise the way you

use your phone - for example, different

ringer tones, a phone book and

network selection preferences - all

presented with clarity and simplicity,

identifiable with an symbol.

Data Solutions

Smart CELLectª

PCC9050

56k Global Modem

PC Card

PCC9560

Accessories

Carry Solutions

Hands-free

Accessories

In-car

Accessories

Chargers

Car Kits

Smart Handset

Smart Leather Case

Black CCA9060

Tan CCA9061

Leather Pouch

Black CCA9050

Tan CCA9051

Plastic Holster

CCA9150

Portable

Hands-free Kit

HSK9000

In-car Phone

Charger

CLA9000

Mini Travel Charger

with Euro Plug

CHA9050

With UK Plug

CHA9060

Mini Desktop

Charger Base

CHA9250

Professional DSP

VR Hands-free

Car Kit

HFK9450A

Smart Handset for

DSP Car Kit

HSK9380

New Packaging

¥ KAG TO DROP IN VISUALS UPON APPROVAL

After Sales Service

¥ General consumer helplines for pre

& post sales enquiries (same No. as

cellular & paging)

¥ 12 months warranty

¥ Helpline for advice on service

policy

An Integrated Pan EMEA Advertising,

PR and POS Campaign

¥ 30 second TV Commercial available to all

markets from September

¥ New Print campaign featuring designs from

Mathew Williamson (leading fashion

designer) from October

¥ Specific market media (e.g. Use of buses

during London Fashion week)

¥ Market specific PR activity focusing on

driving awareness of new colours in a stylish

and fashionable way

¥ Eye-catching POS and merchandising

materials based on the print creative

Summary - Launch Plan

¥ Launch of 2 new colours

¥ New logo and graphic that builds on

style and brand character of stylish,

outgoing and trend setting

¥ New TV and Print campaign

supported by heavyweight PR, POS

and merchandising

¥ Product in market 30 September

¥ TV Commercial on air from September

¥ Print Campaign from October

V.small V.light V.desirable V.colours

Motorola V3688 Quick Reference Manual

Brand: Motorola

Model: V3688

Category: Mobile phones

Type: Quick Reference Manual

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Motorola V3688 Quick Reference Manual

Motorola V3688 Quick Reference Manual

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