Added value: li
ht colo
our customers want a warm an
p
easant
g
t
their homes.
RAM meets their needs with the Warm
omfort Light color
2,500 K
, which is even available
rom its energy-saving lamps.
ne more reason not
to mourn t
e goo
o
g
t
u
.
n
one more reason
to choose an
RAM energy-saving lamp
Added value:
uick light
There are man
areas o
their homes where
our cus
tomers sw
tc
t
e
t on on
y w
en t
ey nee
t – an
lamps that reach their
ull bri
htness very slowly are a
reat annoyance.
RAM has therefore developed ener
y
savin
lamps that feature Quick li
ht technolo
y and
an be switched on and o
man
man
times without
n
adverse effects. These lamps come on twice as fast
s convent
ona
ener
y-sav
n
amps an
can w
t
stan
frequent on
off switchin
e
va
ue: wattage
Your customers know the watta
es of the incandescent
lamps that they have been usin
for many years. Now
they are lookin
for ener
y-savin
lamps that offer the
same bri
htness. To make the comparison easier fo
your customers OSRAM has introduced new watta
es
or its
RAM D
L
SUPERSTAR
roducts that cor
respond directly to the classic li
ht bulbs. There is then
no need to com
are the rather abstract lumen values
Added value: lifes
an
our customers
o not want to
eep
av
ng to
uy new
lamps. Long lamp li
e is there
ore a power
ul sales argu
ment.
RAM energy-saving lamps will last on average
up to 10 years
RAM DULUX
UPER
TAR
or even
20 years
RAM DULUX
UPER
TAR Multitalented
.
s
s ma
e poss
e
y a
vance
pro
uct
on tec
no
ogy an
cont
nua
qua
ty contro
.
e
va
ue: guarante
n even stron
er sales ar
ument is that OSRAM
offers a 3-year
uarantee from the date of purchase
on its
RAM D
L
X
SUPERSTAR*
roducts. This
underlines the hi
h quality of OSRAM ener
y-savin
lamps and creates trust amon
your customers. Fo
more information on the OSRAM
uarantee
o to
www.osram.com/
uarante
A
v
l
: l
m
n in
i
ti
iving the luminous fl ux of a lamp in lumen is a sensible
move as this is a
xed re
erence point. This unit is as
measure o
the amount o
light emitted
rom a light
source
n a
rect
ons, so
t can
e use
to compare
lamps based on di
erent technologies
e
va
ue: re
uce
mercur
ner
y-sav
n
amps cannot wor
w
t
out mercury.
But
RAM has managed to reduce the amount need
ed to a minimum and come under the limit value of the
strict European RoH
directive by a si
nifi cant mar
in.
That’s com
ortin
or your customers to know. Fo
further information
o to www.osram.com/mercur
* Exce
t OSRAM DULU
SUPERSTAR Sensor and Facilit
.
SUCCESS FACTORS
OSRAM DULUX
®
SUPERSTAR
RAM D
L
PER
TAR
RAM D
L
X
TA