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2022 Media Kit

iROCKER 2022 Media Kit Owner's manual

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2022 MEDIA KIT
We’re excited to have you onboard with us!
Welcome!
LIVE YOUR LIFE ON THE WATER
2022Media Kit
2022
SITE TRAFFIC & AOV
Our website recieved over 8.3M views last year with 2.75M
unique sessions. Since 2013, we have sold over 200,000
boards worldwide.
In 2021, we averaged 230K monthly sessions with a
conversion range of 3-6%.
The global AOV in 2021 was $750.41 USD.
Media Kit
Since 2013, iROCKER has been beloved by paddlers around the world.
We have sold over 200,000 boards across five continents.
SOCIAL CHANNELS
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WHY iROCKER?
INDUSTRY-LEADING BRAND
As leaders in the outdoor space, we focus on top-quality manufacturing, design, and functionality
to create reliable gear our customers can trust to take them from one adventure to the next.
ENVIRONMENTAL PRESERVATION
When our waterways are thriving, we thrive too. As environmental stewards, we are committed to
protecting our waterways and the wildlife that call our most beautiful places home.
THRIVING COMMUNITY
Our community is the heart of our brand, and we take them into account with every decision we
make. We believe everyone should live their life on the water, and we strive daily to make that
lifestyle more accessible for all.
2022Media Kit
COMMUNITY
OUR CUSTOMERS AND COMMUNITY ARE
AT THE CENTER OF ALL WE DO.
We are surrounded by a devoted community that supports our
brand both on and off the water from customers to content creators
and ambassadors. Our community is comprised of like-minded
individuals from around the world who care about our waterways
and seek to live their lives on the water in pursuit of adventure.
THE SEEKER
Unique storytelling is where we resonate with our audience. Our unique stories are
centered around the “seeker,” and we act as their guide in their journey to becoming
an iROCKER customer, helping to meet their needs every step of the way.
THE CONTENT CREATOR
We have a carefully selected group of content creators located globally, comprised
of talented storytellers and adventurers who capture the iROCKER brand through
photography, videography, blog copy, and more.
THE AMBASSADOR
The strength of our community is best showcased by our Instagram account. Here,
our ambassadors not only highlight our product, but represent our values to build our
community, drive referrals, and reach a wider global audience.
Media Kit 2022
BOARD BRANDS
For the outdoor adventurer or
those who prefer a premium
experience on the water.
Ranked one of the best SUPs on
the market, our flagship brand
is designed for families and
loved by all across the globe.
For the curious beginner and
the excited athlete, NAUTICAL
offers lightweight inflatable
boards without compromising
on quality and design.
Designed specifically for
children, NAUTICAL Kids
delivers stability, safety, and
maneuverability for those just
learning to paddle and those
looking to take their skills to the
next level.
A MESSAGE FROM
STEVE
Ever since we started iROCKER in 2013, we’ve
focused on the customer experience and been
really in tune with their wants and needs. That’s led
to the development of our three different brands
and our global presence. It’s super important to
us that our customers have the best experiences
possible on the water, and our partners have the
best experiences in working together with us to
make that happen.
STEVE ELDER
FOUNDER & CEO
An unbelievably lightweight design that travels with you everywhere.
2022
REENGINEERED FOR CONVENIENCE
INTRODUCING
ULTRA
2022Media Kit
The ULTRA compact backpack is 50% SMALLER than all previous
iROCKER and BLACKFIN models and also INCLUDES AN E-PUMP.
2022
NAUTICAL KIDS
SMALL SIZE. MAXIMUM FUN.
AVAILABLE COLORS
The NAUTICAL board you know and love, now in a
scaled-down package perfect for little riders!
Designed specifically for children, this inflatable paddle board delivers stability,
safety, and maneuverability for those just learning to paddle and those looking
to take their skills to the next level.
PHONE: +1 (866) 985-8367
HOURS: Monday–Friday: 9am-7pm EST
Saturday & Sunday: 8am-5pm EST
iROCKER INC.
3750 Cisco Drive West, Unit 3
Jacksonville, Florida 32220
FACEBOOK INSTAGRAM TIKTOKYOUTUBE
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