SANITY Coffs Coast Launched in Transformational Partnership Operating instructions

Coffs Coast Launched in Transformational Partnership
Brand
SANITY
Model
Coffs Coast Launched in Transformational Partnership
Type
Operating instructions
Killalea Reserve News
Thursday, 15 December 2022
MEDIA RELEASE
Brand New Digital Adventure Guide for the Coffs
Coast Launched in Transformational Partnership
Forget fumbling around with out of date guide books and hard to decipher maps,
Reflections Holiday Parks has teamed up with the uber talented designers of the
adventure-mapping app, CAPRA to give holiday makers to the Coffs Coast a helping
hand when planning their next trip to the iconic Coffs Region.
A leader in nature-driven escapes, Reflections Holiday Parks has partnered with CAPRA to
showcase the Coffs Region and make it easier for guests to pre plan their North Coast trip.
With multiple options to digitally explore the many nature trails and spectacular outdoor
activities the region has to offer, guests can dip their toe in the water and plan their ideal
adventure, all before hitting the road.
The tailor-made Reflections Adventure Guide for the Coffs Coast Region launched today and
is expected to be a major ‘go-to’ resource for visitors to the region. Free to download, the
innovative Reflections guide is the first of a series of digital guides to be rolled out featuring
iconic NSW regions aimed to inspire the imagination and get people out and about in the
most stunning spots in NSW. It is also the first time a holiday park group has collaborated
with CAPRA to enhance the guest and visitor experience in this way.
Outdoor adventures are a huge focus for Reflections’ Marketing and Sales GM Peter
Chapman who is proud to make the many ways to enjoy the Coffs Coast easily accessible
and shareable via this new digital platform. “One of the best parts of any holiday is the time
spent researching and getting excited about how you will spend your time off,” Pete said.
“Our Coffs Coast Collection puts all those outdoor adventures and dreams into one space so
people can explore, pre plan and get excited about their trip before they pack their bags. This
collection is a real game changer in that it utilises the latest technology to get people out and
about and enjoying life outside. Hard-core sporty types can find epic surf breaks and
challenging mountain bike treks, while the more relaxed adventurer can seek out the best
sunrise, stargazing or whale watching spots.”
Big wins for holiday makers using the Reflections Digital Guide to the Coffs Coat include:
- Destination information never goes out of date as the map automatically updates in
your app each time you open it.
- Being able to explore with confidence knowing your guide to the area will work when
you have zero mobile reception. The Reflections’ Guide is designed to enhance the
guest experience with or without WiFi, so even if you are off doing a Lara Croft in the
most remote hiking trails, forests and outdoor landscapes, we have you covered!
- It is easy to access and 100% free to download and utilise for your next holiday
adventure. Click this link or simply scan the handy QR code below with a mobile
device for a sneak preview of the Coffs Coast collection and to download the CAPRA
App. In a bonus for the time poor, the process only takes minutes.
Contact Kimberly Rigby, 0418 383 296 Page 1 of 3
Media Note: Access Media Images here
Killalea Reserve News
Thursday, 15 December 2022
MEDIA RELEASE
With nine Reflections parks throughout the heart of the Coffs Coast, there are plenty of
options to choose from for a nature-based holiday. Ready to take the plunge and find out why
the Coffs Coast is one of the most-loved summer destinations? We have a park for you.
− Camp in town and stay at Reflections Coffs Harbour before heading out to explore.
− Enjoy the best of both worlds with beach and river vibes at the Reflections parks at
Mylestom, Red Rock and Moonee Beach. Long nature walks and pristine National
Parks including Bongil Bongil National Park are long-time favourites for those looking
to immerse themselves in birdsong and lush green surrounds..
− A popular surfing beach and multiple coastal walks for all abilities are on the menu at
Reflections Corindi Beach
− Reflections Urunga with its quiet coastal setting with nearby boardwalks, wetlands
and scenic walks, is perfect for families looking to relax, recharge and reinvigorate.
Or try a more rustic experience deep in the heart of littoral rainforest at Reflections
Hungry Head
− Nature is the star at the Reflections Parks in the Nambucca Valley at Scotts Head
and Nambucca Heads. Whale watching, and rainforest walks in nearby Yarriabini
National Park are a must for outdoor enthusiast.
Visit www.reflectionsholidayparks.com.au for an exceptional holiday experience in the Coffs
Coast. Don’t forget to access the Reflections Coffs Coast Collection available from today.
Scan our QR Code to access the Reflections Adventure Guide for the Coffs Coast Region.
Life's Better Outside!
#Ends#
Contact Kimberly Rigby, 0418 383 296 Page 2 of 3
Media Note: Access Media Images here
Killalea Reserve News
Thursday, 15 December 2022
MEDIA RELEASE
Life's Better Outside - Let Reflections Holiday Parks show you!
About Reflections Holiday Parks
Reflections, nature’s holiday park group, welcomes two-million-day visitors and overnight
guests to its New South Wales holiday parks each year. Operating as a profit for purpose
business, Reflections cares for 36 holiday parks and 43 community nature reserves on NSW
Crown land. Any surplus from its operations is reinvested in the 22,954 acres of land that it
manages on behalf of the people of New South Wales. In 2022, Reflections generated $83.2
million in economic value for regional NSW, with a clear goal to deliver $1.3 billion in
cumulative economic value to regional NSW communities by the end of 2030.
In an Australian first for sustainable travel, Reflections Holiday Parks has become the first
holiday park group in the country to be certified as a social enterprise. Our focus is on
providing exceptional experiences. Surpluses generated by Reflections Holiday Parks are
used to directly support and revitalise the group’s holiday parks and surrounding Crown land
reserves to ensure that visitors and local communities can enjoy these precious community
assets for generations to come. Our success is measured by our quadruple bottom line
performance, including social, cultural, environmental, and economic outcomes. We grow
when our people, our places and communities are at their best.
Contact Kimberly Rigby, 0418 383 296 Page 3 of 3
Media Note: Access Media Images here
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SANITY Coffs Coast Launched in Transformational Partnership Operating instructions

Coffs Coast Launched in Transformational Partnership
Brand
SANITY
Model
Coffs Coast Launched in Transformational Partnership
Type
Operating instructions
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