Polaroid 790 User manual

Product Introduction

June 1998

Customer Care Center

Technical Publications

201 Burlington Road

Bedford, MA 01730

TEL: 1.781.386.5309

FAX: 1.781.386.5988

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Table of Contents

Purpose of this Manual 3

Background Information 4

Product Description 5

Camera................................................................................................................................5

Film......................................................................................................................................5

Film/Camera Compatibility Chart..........................................................................................6

PID Numbers .......................................................................................................................6

Specifications.......................................................................................................................7

Camera and Film Modifications 8

700 film cassette configuration .............................................................................................8

600/779/780 film cassette configuration................................................................................9

790 Camera modified pack spring ........................................................................................10

Quick Guide to Camera Operation 12

Marketing Strategy 15

Launch date.........................................................................................................................15

Target markets.....................................................................................................................15

Positioning ...........................................................................................................................15

Competing products.............................................................................................................16

Features and Benefits 17

Unique Parts 18

Troubleshooting 19

Common Problems...............................................................................................................20

Potential Customer Questions 21

Warranties 22

790 Camera.........................................................................................................................22

700 Film...............................................................................................................................22

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Purpose of this Manual

The purpose of this manual is to introduce the Polaroid Camera 790 (DIS), which

is similar in styling to the 636 restyle version, and in function to the Polaroid 2000

Camera that was introduced in China in 1996. It describes the special features

of this camera and provides details about marketing strategy, product positioning,

features, benefits, PIDs, and unique parts required for repairing the camera.

Refer to the 636 Close Up repair manual for servicing this camera. Since it is

basically the same as the 636 camera, repair training is not necessary.

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Background Information

To encourage the expansion of instant photography in highly populated, low

income developing markets, Polaroid offers Type 600 film at a reduced cost.

However, because of its low cost, this film is being transshipped to mature

markets for use in Model 636 Close-up cameras.

As a solution, Polaroid introduced the Model 2000 camera and film system in

China in 1996. The film was modified so that it would fit only in the 2000 camera.

And, the camera was modified to accept both 600 and 2000 film. The new 790

camera and 700 film are basically the same as the 2000 system, except for

cosmetics. A similar camera, the 780, is also being introduced to developing

markets (refer to the 780 Product Introduction manual). These products are

referred to as differentiated integral camera and film systems (DIS).

Note: With the availability of low cost 700 film, the cost of Type 600 film in

developing markets will be increased to discourage transshipment.

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Product Description

Camera

The 790 camera is the same as the 636 Close-up

camera except for product name, cosmetics, and

modified “China” dual pack spring. This modified

spring allows the camera to accept 600, 700, 779,

780, and 788 film.

Specific features include: a newly colorized body

connoting youthfulness, spontaneity, and fun, new

790 name plus stylized logo on front plate, body

instruction label indicating film type compatibility (600,

779, 780, and 788 films), and eye-catching new

display box highlighting camera and “fun” usage

across geographies and ethnicities.

Film

The 700 film has TurboClear chemistry and is

contained in a Time Zero film cassette that is

compatible with the camera’s “China” dual pack

spring. It features a new display package.

Note: This film cassette will not fit into other 600

series cameras.

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Film/Camera Compatibility Chart

Camera 700 Film 600/779/780/788

Film

Camera 780 (DIS)* Yes Yes

Camera 790 (DIS) Yes Yes

Model 636 Close-up No Yes

* Refer to the 780 New Product Manual

PID Numbers

PID Product

627366 Camera 790 Export (DIS)

627367 Camera 790 (DIS) LACE/Mexico

627459 DIS 700 Film General Export

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Specifications

Lens 106mm

Focus zones 2

Normal focus distance 1.2m (4 ft.) to infinity

Ideal focus distance 2m (6.7 ft.)

Close-up focus distance 0.6m – 1.2m (2 - 4 ft.)

Scale focal length 112mm

Flash range .6m - 3m (2 - 10 ft.)

Max. aperture F/14.5

Min. aperture F/42

Shutter speed range 1/3 - 1/200 second

Recharge speed 0.4 seconds

Exposure compensation ¾ stop

Size (W x H x D) 17.3cm x 10.6cm x 16.3cm

6.81 in. x 4.16 in. x 6.4 in.

Weight 655 grams (1.44lb)

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Camera and Film Modifications

700 film cassette configuration

The illustration below shows how 700 Time Zero cassettes catch on the pack

spring of 636 cameras, preventing insertion.

.

700 film cassette stopped by pack spring

“catch” in 636 Close-up camera

Pack spring

catch

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600/779/780 788 film cassette configuration

The illustration below shows how plastic wedges on the 600/779/780/788

cassettes “ramp” over the front edge of the pack spring “catch” in the 636

camera, allowing full insertion of the film pack.

Plastic wedges on Type 600 film inserted

Into 636 Close Up camera

Plastic

wedges on

cassette

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790 Camera modified pack spring

A new “dual” pack spring allows the new Polaroid 790 camera to accept 700 and

600/779/780/788 film cassettes. The next two illustrations show how the new

pack spring configuration works with both film types.

700 film cassette bypasses recessed

pack spring “catch” in 790 camera

Recessed

pack spring

catch

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Type 600/779/780/788 cassettes bypass recessed

pack spring “catch” in 790 camera

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Quick Guide to Camera Operation

1. Pull up the flash unit.

2. Open the film door.

3. Insert the film pack.

4. Close the film door; film cover will

eject.

5. Check the picture counter. The

number tells you how many photos

remain in the film pack.

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Location of camera distance setting

6. Use the 1.2m (4ft.) setting for subjects

1.2m or more from the camera.

7. Use the close up lens for subjects

between .6m (2ft.) and 1.2m (4ft.) from

the camera.

8. Press the shutter button. The photo

will automatically eject.

9. When finished, snap the flash unit

closed.

Picture-taking tips

1. To lighten the picture, slide the

lighten/darken control to the right; to

darken the picture, slide the

lighten/darken control top the left.

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2. To photograph shiny or metallic

objects, or to photograph a subject

through glass, press the flash override

button.

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Marketing Strategy

Launch date

Product launch is scheduled for July, 1998.

Target markets

q Developing markets in Eurasia and Africa, Latin and South America, and

Asia.

• Primary: Consumers – extroverted, aspirational young urban men/women,

aged 18-30, with reasonable disposable income.

• Secondary: Families with young children

Positioning

q Polaroid’s most fun way to create special times with your friends and family

wherever you go, whatever you do, every single day.

q Contemporary, spontaneous, helps you have more fun.

q Stimulus to make things happen NOW.

q Easy to use.

q Fail-safe operation

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Competing products

q Mainly conventional 35mm cameras and films

q Low level Fuji integral films and cameras (mainly Asia)

q Very limited digital and other electronic solutions

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Features and Benefits

Features: Benefits:

Comfortable-to-hold handle Prevents camera damage from

dropping

Lightweight Portability

Close up lens No auxiliary close up lens required

Automatic focusing Easy to operate

Built-in flash Consistent exposure

Automatic film advance Easy to operate

Camera is fully automatic Easy to operate

TurboClear film chemistry Bright, sharp colors

Pictures don’t fade

Foolproof film load Easy to operate

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Unique Parts

Below is a list of parts that are unique to the Polaroid 790 camera. All other parts

are the same as the 600 CL Europe camera (PID 623620).

Part Part Number Color

Body Assembly

Includes:

Body

DIS Pack Spring

Eye-Cup

Counter Window/retn. Assy.

Rear Handstrap

Strap Strip

1AC051G

Black

Cool Grey 11

Packaged Door Assembly

Upper Apron

Lower Apron

Front Plate

Lower Housing

Gear Side Pivot Pin

Non-Gear Side Pivot Pin

Meniscus Bezel

Logo Strip Decal

S10 Button

Lens Button

Trim Actuator/Button Assy.

Includes:

Trim Actuator

Trim Button

Gripper

Strobe Cover

Front Instruction Label

U/L Configuration Label (see below)

1AC016F

1AC017E

1AC010H

1AC007J

1AC003F

1AC004F

1AC079A

1AC085A

1AC001J

1AC012G

1AB131G

1AC018J

1AC005H

1AS647A

1AB015D

Black/Silver

Black

Black/Silver/Red 032C

Black/Silver

Black

Painted Silver

Silver/Black

Red-Pantone 032C

Cool Grey 11

Red-Pantone 032C

Black

White/Greyscale

Purple

Packaging

Display Box

Scored Insert

Instruction Sheet PE30022M

1AJ684B

1AS704A

Multi

White

U/L Configuration Label – located inside film compartment

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Troubleshooting

In addition to the problems addressed in “Common Problems” on the next page,

the following unique customer issues may surface.

Some customers will take pictures using the close-up lens incorrectly, attempting

photos as distances less than 4 feet (1.2m) without the lens; or at distances

greater than 4 feet with the lens. Either condition will result in out-of-focus

pictures.

Additionally, some customers may think of the close-up lens as a telephoto

feature. They may use the close-up lens from a distance of several feet, thinking

that the lens will make the subject look “close-up”. The resulting pictures will be

out of focus. The customer needs to understand that the subject must be 2 - 4

feet (0.6 - 1.2m) from the camera when the close-up lens is used.

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Common Problems

Symptom Cause Remedy

Foggy, misty pictures

Camera lens dirty

Lens surface light struck

Breathe on lens and wipe gently with

clean, soft tissue

Avoid aiming camera into sun

Cup hands above lens to shade from

flare

Subject partially cut off Improper framing of subject

in viewfinder

Look through viewfinder while holding

the camera as close to the eye as

possible

Frame subject on all sides in

viewfinder

Blurry pictures Flash not used in dim light

Subject too close to camera

Camera or subject motion

Always use flash indoors

Subject must be at least 4 ft (1.2m)

away without close-up lens

Subject must be at least 2 ft (0.6m)

away with close-up lens

Keep camera/subject still

Background too dark Background too far from

subject

Place subject near a brightly colored

background

Daylight pictures too dark Outdoors at night

Light level of scene too low

Stay within recommended flash range

Use flash to get brighter pictures on

dark, cloudy days or in the evening -

if subject is within 10 ft (3m)

Pictures too light Subject too close to camera

Light level of scene too high

Stay within camera’s range

(at least 2 ft (0.6m) from subject)

Use camera trim to darken

Red reflection in subject’s eyes

(red eye)

Flash reflected from subjects

eyes

Turn up room lights; have subject

look away from camera

Poor color pictures Outdated film

Film stored in excessive

heat

Underexposed/overexposed

Use fresh film

Keep film in cool place

See above - “Too dark & Too light”

Subject too dark; background

exposure OK

Backlighting scene Avoid positioning subject near bright

light source, e.g. window, lamp, etc.

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Polaroid 790 User manual

Polaroid 790 User manual

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