What is bazoo?
www.bazoo.eu
4
INTRO
THE BRAND / THE PRODUCT AREAS
The IT market is in a state of permanent flux. The convergence between the areas of
consumer electronics, telecommunications and information technology can no lon-
ger be overlooked. As the driving force of this development, IT is bringing out new
primary device classes (e.g. Tablet PC, All-in-One PC) which call for flexible solutions
in terms of accessories.
The IT accesso
ries brand bazoo has set itself the goal of addre
ssing the modern
and lifestyle-oriented target group with product ideas which supplement the new de-
vice classes in the best possible way, and which are moreover clearly differentiated
from the competition.
bazoo products are:
❍
High-margin – attractive profit margins with pricing that is still in attuned to the market.
❍
Exclusive – innovative technology, own designs, special materials
❍
Up-to-date – own trend scouting and European customer feedback
❍
Certified – by strong partners (e.g. USB 3.0, Microsoft TiltWheel)
❍
Prizewinning – prestigious awards generate additional demand
In this bazoo product area up-to-
date technology (USB 3.0, Blue-
tooth
®
3.0 etc.) and clever solutions
(e.g. GREEN USB-HUB that can be
switched off) come together with
fresh desi
gns and selected tuning
p
roducts.
The focus is on improved
performance and convenience
in using current primary devices.
Modern Smartphone pouches,
innovative mousepads and Notebook
skins with fresh motifs support the
consumer‘s wish for individuality.
As well as exclusive designs, specially
selected materials (e.g. textiles, sur-
faces etc.) not only lend the products
a high degree of attractiveness but
give rise to re
al USPs (e.g. with
mousepads – extremely non-slip but
nonetheless completely detachable).
bazoo keyboards and mice not only
offer exceptional materials and
outstanding design.
Together with the incorporation of
innovative technologies, like Multi-
touch and BlueSense, they achieve
a high degree of attractiveness.
bazoo sound products make use of
new technologies (2.2 Subwoofer),
make a convincing i
mpre
ssion with
their exceptional sound quality
(Bluetooth Stereo Headset) and can
be used in versatile ways (e.g. with
a Mac, iPad, PC or Playstation3).
00 PC Intro+Inhalt 2011_UK_Layout 1 19.04.11 14:23 Seite 4