Philips SVC2543W/27 is a screen cleaning kit designed to safely and effectively clean plasma and LCD TVs and computer screens. It can help remove dust, fingerprints, smudges, and dirt from your screen. It includes a lint-free microfiber cloth and a streak-free cleaning gel that is applied to the screen and then wiped off. The gel is designed to leave no residue on the screen. The microfiber cloth can be washed and reused.