FootfallCam 3D Plus User manual

Brand: FootfallCam

Model: 3D Plus

Type: User manual

USER MANUAL

For FootfallCam 3D Plus

Table of Contents

Part 1: Product Information

Chapter 1 Product Information

i. Product Description 1

ii. Product Specifications 2

iii. How does 3D technology work? 4

iv. How does Wi-Fi technology work? 5

Part 2: Operation and Maintenance

Chapter 2 New User Setup

i. Register New Account 7

ii. Configure Site Details 8

iii. Add counter to site 10

Chapter 3 Installation

i. Pre-Installation Workflow 11

ii. Onsite Installation 12

Chapter 4 Accuracy Tuning

i. Onsite Quick Tuning 17

ii. Advance Tuning Guide 19

Chapter 5 Health Check

i. Counter Status 21

ii. Onsite Counter Checking 22

Chapter 6 Firmware Upgrade Process

i. Upgrade Process 23

Part 3: Server Control Panel

Chapter 7 FootfallCam

Analytic Manager V8

i. Analytic Centre 25

ii. Reports 26

iii. Accuracy Audit 33

iv. User Account Management 37

v. E-Mail Scheduler 39

vi. Configurations 40

Part 4: System Integration

Chapter 8 Import Centre

i. Import Sales Data 42

ii. Import Historical Data 45

Chapter 9 Export Centre

i. Export via FootfallCam Analytic Manager 48

ii. Export via FootfallCam Counter 52

Part 5 Footfall Analytic Metrics

Chapter 10 MAC ID Processing Architecture

i. Wi-Fi Data Processing Method

Chapter 11 Wi-Fi Metrics Measurement

i. Outside Traffic 56

ii. Visit Duration 58

iii. Returning Customer 60

iv. Cross Shopping 61

v. Occupancy 62

vi. Zone Analytics 63

vii. Sales Conversion 64

Chapter 12 Other KPIs

i. Staff and Device Whitelist 65

ii. Statistical Sampling 66

iii. Normalisation 67

Appendix

i. Pre-Installation Checklist 68

ii. Counter Checking Form 69

iii. Verification Request Form 70

iv. Re-Verification Request Form 71

v. Counter Replacement Guidelines 72

Part 1: Product Information

1.0 Product Description

FootfallCam 3D+ Wi-Fi is embedded with a powerful 1GHz processor, specifically to run its complex video processing

algorithm. Our GPU Processor is powered by the latest algorithm which uses both colour and texture pattern to identify the

person, producing far superior accuracy than when using colour pattern alone. Our algorithm can also achieve real time

performance for a high definition stereo system processing of 1024 x 1024 images.

FootfallCam is equipped with lenses which provides super wide-angle view in ensuring good depth of view as compared to

telephoto lenses. The wide field of view will also make sure a complete coverage to achieve highest accuracy.

 Stereo Vision/ Two camera lens - Mimicking human eyes and achieve better accuracy, eliminating shadow issue

 Bi-directional counting

 Most Powerful Processor with Dual technology

o 3D stereovision video counting (>95% high accuracy)

o Wi-Fi counting

 Dual Operating system - Ensure zero data corruption by - In the unlikely circumstances, of a memory corruption

due to electric shock, part of the disc space is damage and may cause the counter do not function properly, the

second and third OS will put in action and auto rebuild first OS.

 Hardware Watchdog- Ensure Zero down time by auto reboot the system after a checklist of heartbeat is failed.

 Remote management and support, including firmware upgrade.

 Adjustable human height for dis-count purpose (e.g. discount children with less than 1.3m height)

 Path tracking and heat map analytic mode available

 Zone tracking mode available

 Flush mount selection

The following image provide a diagram of the FootfallCam 3D Plus.

1.1 Product Specifications

Hardware Specifications

Device Dimension

Device dimensions (WxDxH): 246mm x 46mm x 28mm

Packing dimensions (WxDxH):255mm x 210mm x 55mm

Weight

Device weight: 0.6 kg; Package weight: 1.02kg

Lens

Min. height 2.4 meters, Max. height 4.5 meters;

2 x lens types selection:

- 90-degree lens (for ceiling height 2.4m-3.5m)

- 65-degree lens (for ceiling height 3.6m- 4.5m)

*For out of range mounting height, we are strongly recommended to use Footfallcam wall

bracket kit (Refer to Footfallcam Wall bracket kit datasheet)

2x Fish Eyes lens for wider coverage area

2x 5MP resolutions

Casing

Aluminium oxide alloy, Water and dust resistant

Field Upgradable

Auto Software upgrade

Power

Power over Ethernet: 47V DC, 0.12A

(6W)

LEDs

LEDs troubleshooting for counting issues

Environmental Specs

Operating environment: Temperature 10°C to 45°C, Humidity 10% to 90%

Storage environment: Temperature -40°C to 80°C, Humidity 10% to 95%

Output

5MP Omni vision 5647 Camera Module

Frame Rate

15 fps

Storage

Micro SD, 8 GB memory

Cabling

Cat5, Cat6

Tracking Technology

Spacing Mapping Video tracking technology, Background removal on static object

Hardware/ Firmware Feature

Dual Operating System

Hardware watchdog

Multicore processor

Software Specifications

Interface

Http; Https

User Levels

2 levels: Administrator, Standard User

Operating System

Footfall Counter OS

Ethernet

10/100 Mb Ethernet

Time

NTP, Adjustable time zone, automatic day light saving adjustments

Data Delivery

TCP/IP

Database Type

SQLite

Report format

csv, .xml, .txt

Data Storage

50 Years storage with auto synchronization

Power Unit Specifications

Power Over Ethernet (PoE)

Yes (IEEE802.3at)

PoE Mode

Mode B

Consumption

AC input

110V – 240V, 50/60Hz

Network Bandwidth Requirement

Description

Bandwidth Use

Upload to Server

Counting Data (JSON)

Approx. 6KB/counter

Every hour

Fi Data (JSON)

Approx. 5KB/counter

Every Hour

Client Data (JSON)

Approx.50KB “350 detected clients

1/day

Video

Approx. 8MB/video

3/day (Until accuracy audit study completed)

Internet Speed (Video for fine tuning)

20 MBps

Network Configuration

Port

Protocol

Purpose

80 (Http)

TCP

To enable data uploading/downloading to/from server/ cloud

22 (SSH)

TCP

To enable remote support to the counter

Minimum Server Requirement

Operating System

Windows 7 / Windows Server 2008 R2 and above

Storage

50GB

Memory

8GB

Database

MS SQL Server 2008 and above

Web Server

Internet Information Services (IIS)7.0 and above

Microsoft. NET

4.0

1.2 How Does 3D Technology Works?

Mimicking Human Eyes – Identified People Accurately 3D Stereoscopic is using 2 lenses to facilitate depth perception and 3D-

reconstruction in an image. Information capture from the two differing views will be combined and interpreted into depth data, which

are inversely proportional to the differences in distance to the objects.

FootfallCam 3D Plus

is an industrial leading product, and have many advantages over the older generation people counter such

as beam counter, thermal counter, 2D video counter, and etc.

3D Stereoscopic is using 2 lenses to facilitate depth perception and 3D-reconstruction in an image. It can achieve high accuracy in

varying store condition such as high traffic, low ceiling, crowded entrance, strong shadowing, wide entrance, swinging door. It

provides consistence accuracy level throughout the time with minimal tuning effort.

Benefits:

Eliminating Overcount due to

Shadow Issues

By viewing a scene from two slightly

different angles has the ability to

extract 3D information (depth data)

from the digital images, eliminating

shadowing problem.

Accurate Counting in High Traffic

Depth information allows counter to

distinguish a group of people as

separate objects, such as one person

in front of another.

Differentiate Between Trolley and

Children

Based on the shape and size of the

polygon tracked, FootfallCam counter

intelligently discounted non-human

object such as trolley, baby

pushchair, etc.

1.3 How Does Wi-Fi Technology Works

Wi-Fi technology on Footfallcam 3D Plus

added a lot of contextual data on top of In and Out data. FootfallCam

counter is a Wi-

Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones. It able to differentiate visitors based on the unique

identifier associated with the Wi-Fi enabled devices. By combining Video and Wi-Fi technology, FootfallCam

can measure a deep

customer insight, for example their dwell time, storefront conversion, returning rate, cross shopping and more.

Wi-Fi technology on Footfallcam 3D Plus

added a lot of contextual data on top of In and Out data. FootfallCam

counter is a Wi-

Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones. It able to differentiate visitors based on the unique

identifier associated with the Wi-Fi enabled devices.

By combining Video and Wi-Fi technology, FootfallCam

can measure a deep customer insight, for example their dwell time,

storefront conversion, returning rate, cross shopping and more.

1.3.1 How does it works?

Every phone would transmit a Wi-Fi beacon signal every 2 to 8 seconds. Each Wi-Fi beacon signal transmitted carries a Mac

address which is unique to each phone. By listening to the Mac address, the counter can identify each unique visitor. The signal

strength of probes can give an approximate location of each person.

1.3.2 Wi-Fi Analytic Metrics

Visitor Count

Measures the number of people entering and leaving the store through the use of video counting technology. It is capable of

measuring in hourly, daily, and weekly trends and ensures that the accuracy will achieve at least 95% by using video footage.

Outside Traffic

Visualize how many people passed by your store. Detect user position within 100m radius, and based on the signal strength, we

can determine rough location of the customers. This allow the retailer to grab the business opportunity, for example distribute flyer at

the most peak hour time, or make operation decision like store opening and closing time based on the outside traffic of your store.

Visit Duration

Measure how long your customer tends to stay in your shop. Retailers are able to measure the customer engagement or efficiency

of store staff serving the customer by the figure of how long they stayed. Approximate the time of people entering and leaving the

store.

Returning Customer

Measure how many of customers are frequent visitors. Distinguishes if the customer has visited the store before by comparing the

Mac address with previous records. The retailer is able to measure the customer loyalty via the frequency of visit and their visit

behaviour.

Part 2: Operation and Maintenance

This chapter provides information on how to sign up for an analytic viewing account, configuration settings for a

FootfallCam

counter, the installation process, as well as the accuracy tuning process. This chapter will also provide

in depth definitions of parameters and configuration settings.

The user will only be responsible for the first two parts of the installation process. The installer will use the

configuration details provided by the user during the third part of the installation process. After the installation is

complete and the FootfallCam is mounted, the user may request for a verification processed by the FootfallCam

Verification Team.

After reading this chapter, the user will be able to

 Register for a FootfallCam Analytic Manager V8

Account

 Provide the relevant details for the Installer

 Request for a verification process from the FootfallCam Verification Team

Chapter 2: New User Set up

 Register Account

 Create Branch

 Add Counters

Chapter 3: Installation

 Pre-Installation preparation

 Onsite installation

Chapter 4: Accuracy

Tuning

 Basic Setting

 Advance Setting

Chapter 5: IT Maintenance

 Health Check & Counter

diagnosis

Chapter 2: New User Set Up

2.0 Register New Account

After you have purchase a FootfallCam counter, you may begin to register for a FootfallCam Analytic Viewing account. If you would

like to use the FootfallCam Cloud Solution, you may easily create your account on our website.

FootfallCam Analytics Software is a web-based control panel, allowing

users to access and manage multiple counters from a central location.

Follow the following steps to register your first account.

1. Sign up: Go to

http://footfallcounter.com/Account/RegisterNewCompany, and enter your

company details.

2. Login: Go to http://footfallcounter.com/Account/Login

Note:

All of your counters can be managed under one single account. You may have multiple sites under your company,

and each site may have multiple counters.

2.0.1 Account Details

Item

Description

Company Name

Name of your company. Recommended create 1 Company for each country for an international

retail chain

Email Address

Email address for registration for retrieve password or notifications.

Username Preferred login name. Avoid to have special character (e.g.@, %, &)

Password

Your desired login password

Language

Our control panel supported Multilanguage. The selected language is based on account login.

Default language is English

First day of the week

Day starting for a week. Configure this to suit your reporting format, especially the display for

weekdays and weekends

Date Format

Choose a format of the date display and this will apply to all the reports. E.g. DD/MM/YYYY

Start of the Financial Week

First week of the year will calculate based on your fiscal year setting

2.0.2 Forgot Password

If you have forgotten your password, you may follow the steps below

To retrieve password:

1. Click on Forgot Password.

2. Under Find Your Account page, enter Username and

Email (you may check in your email if you have forgotten

your username because there are username details being

sent to your email when you firstly registered)

3. Click on Submit.

4. Check your mail box for login details.

2.1 Configure Site Details

After you have successfully setup your account, you may add your branch and your installed counter in your account for analytic

data viewing

1. Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand

side menu bar.

2. Under Company Section, click + Add Site

3. Make Sure you have fill in the Basic Site Info for your store, e.g. Site name, site code, country, time zone and operating

hour.

4. You can calculate the number of counter required for the site by using the Calculator on the page

5. You may want to adjust the more configuration under Advanced Setting Section.

6. Ensure the site IT Settings has been filled up.

Note:

After the IT setting has been filled up, a details list will be generated for installation purpose. Follow the step as below

to pass the list to your preferred installer.

Click the SHARE button on the page

A link for the pdf file will be generated, Copy the <link>

Send the link to your installer via email, SMS or any instant messaging.

2.1.1 Setting Details

Basic Information

Item Description

Site Name

Usually Retailer will use the location as the branch name

Site Code

Store ID will display in the analytics centre and reports, and it is use to identify the store when

there is multiple store in the same geographical area

Country Country used for the maps display in the report

Time zone

View your report and ensure the data sending to the server match with your local time zone.

This is critical. Incorrect time zone setting will have caused the data couldn’t upload to the

server normally.

Number of Counters Required

Calculate the quantity of camera required per entrance by using FootfallCam Calculator

Lens Type

Identify and select the correct lens type for the installation. 90-degree lens for celling height

2.4

3.5, and 65

degree lens for 3.5 and above.

Operating Hours

Setting the correct operating hour is very important as counting data accuracy may be

affected in a dark environment (out of operating hour)

Advance Settings

Item Description

Lat and Long

Geographical coordinate that identify the points to plot the branch on the maps

Site Type

Optional configuration to select the branch type as main branch or outlet for reporting

purpose

Region Tag Categorise your branch in main region, for viewing in the regional report

Time Server

Networking Time Protocol (NTP for clock synchronisation between computer systems over

packet

switched

IT Settings

Important: IT settings is important to provide before the arrangement of the installation work by headquarters IT departments to

ensure the smoothness of the installation work to be carry out onsite

Item Description

IP Settings

By default, it will have configured as DHCP. USE static IP if you have your preferred IP

address

Gateway IP address of your store router

Subnet Mask

Use to identify network address of an IP address by performing a bitwise AND operation on

the netmask

Proxy Settings Optional Setting if you are using proxy server to connect to internet

DNS Settings Use to identify the location of the webpage

Server Address Enter your own server address if you are not connecting the counters to FootfallCam cloud

Installation Code

Identify the counter is belong to which branch that you have created. This is mandatory field

to fill up to ensure the counter is allocated properly in the control panel.

2.2 Add counter to your site

Once completed, you’re good to go!

After you have successfully setup your account, you may add your branch and your installed counter in your account for analytic

data viewing

There are 2 ways for you to add your installed counter under your branch:

A.) Via Installation code

B.) Allocate counter in Counter management page

A.) Via Installation Code

Installation Code will be generated automatically whenever you configure a Site in your

account in FootfallCam Analytic Manager.

During the installation of the counter, Installer will have to enter this Installation code

that generated and fill in under this IT details page after login to the device portal.

The installed counter will be auto allocated to the site in the FootfallCam Analytics

Manager.

B.) Allocate Counter in Counter Management Page

1. Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand

side menu bar.

2. Find the Installed counter serial number (e.g. 15F010201259- printed on your device) in the search box

3. Click Allocate button to select the site for the allocation.

4. You may add multiple counters under the same branch and rename the counter to differentiate the entrance

Chapter 3: Installation

3.0 Pre-Installation Workflow

Before you start to install the counter make sure you have read through the Installation Instruction carefully.

1. Check the counter position, and number of counter required for this site by using FootfallCam Calculator

2. Make sure the cable crimped correctly follow the standard T568B.

3. Login to the counter control panel

4. Make sure the ceiling height is filled up correctly based on the actual measurement onsite

5. Follow the PDF instruction and fill up the IT details

6. Make sure the counter showing BLUE light before you left the site.

Note:

If the counter not showing BLUE after you have successfully installed and filled up the IT details, please contact the headquarter to

confirm the IT setting is all correct.

Pre-Installation Checklist Available in Appendix A

3.1 Onsite Installation

FootfallCam 3D Plus

people counting systems are easily installed in the buildings, usually at the middle of doorway, facing

perpendicularly down to count people coming in or going out when they passing by the counter.

Counter should be installed as close to the door as possible so that the counter does not pick up the activity inside the store which

could affect the counting (usually is 1m from the door).

Step 1: Arrive at store

[ ] Inform Footfallcam support team when engineer arrive onsite

[ ] Take photos of the entrance

[ ] Measure the ceiling height and width. Onsite confirmation on number of counter required to installed by using FootfallCam

calculator

[ ] List out the serial number of the counters to be installed

Step 2: Install the counters

[ ] Connect up the counters at back office

[ ] Ensure the live view covered full width of the entrance and not blocked by any object on the ceiling

[ ] Check if the Cat 5e cable colour sequence is correct and crimped properly

[ ] Set the IP settings of the counters base on the Installation Sheets

[ ] Monitor the LED colour of the counter and ensure it is turned to BLUE, counter is connected to server

[ ] Photos for back office connection – Router / PoE Switches

Step 3: Counters checking before leave

[ ] Screenshot Device Manager home page

[ ] Give Installation Completion Form/Delivery Notes to the store staff to sign back

[ ] All cables are labelled properly before leave

3.1.1 Cabling Overview

The installation is straightforward and simple. All that is needed on site will be the cable installation, requiring only 1x Cat5e cable

from the IT router to the counter. The only drilling required is for cabling, and becomes hidden once the equipment is installed. In

some cases, no drilling is necessary. Therefore, any local handyman or IT person will be able to install it.

A.) Connect using PoE Injector

1. Run 1x Cat5e network cable from counter to Midspan /PoE Injector provided.

2. Plug in the counter and secure it onto the ceiling with the screws provided.

3. Connect another Cat5e pink cable between the Midspan (To Router) and router. Turn the power on.

Note:

- 1x Cat 5e pink cable will be provided in the box.

- Customers have to prepare 1x Cat5e network cable (illustrated in blue colour) which is used to run from back office to the entrance.

The length of the 1x Cat 5e network cable is based on the distance from back office to entrance.

- Please ensure the Cat 5e cable is crimped following the sequence of the colours.

B.) Connect using PoE Switches

Wide doors or multiple entrance need to have more counters to cover the entrance. You need purchase PoE Switches (4-

port, 8 ports, 16 ports depend on the total number of camera required) to connect up all the counters.

1. Run 4x Cat5 network cables from counter to PoE Switches.

2. Plug in all the counters and screw it onto the ceiling with the screws provided.

3. Connect another 1x Cat5 pink cable between the PoE Switches (To Router) and router. Turn the

power on.

3.1.2 Cat5e Cable Crimping Guideline

FootfallCam need to follow TIA/ EIA 568B colour code for crimping the Cat5e Cable, in order to avoid crosstalk interference that

may causes unreliable network connection.

The correct sequence of the Cat5 cable colour code need to be crimped are White-orange, orange, white-green, blue, white-

blue, green, white-brown, brown (as the photo below). After you have plugged in the counter, you may look for the light

indication of the counters.

Important: Please ensure the cable is crimped in the correct sequence and the wires are push to the end of the pin

3.1.3 Camera Positioning

Sliding Door

Inwards Swinging Door

Wide Entrance

Counter should be installed in the middle

of the entrance perpendicularly down

towards the floor. Counting line should

be aligned with the entrance and parallel

to the door.

For inward opening door, the counter

should be located at least 0.5-1 meter

away from the door. The counting lines

need to be clear of the swinging path.

Make sure that doors are not opened

into the counting zone

Entrances with several doors are most

common in shopping centres. Multiple

counters may be required for some

stores, based on different ceiling height

and entrance width. Use FootfallCam

Calculator to identify mounting gaps

between each camera.

Avoid Signboards

Avoid Decoration blocked the view

If there is a signboard blocking the view

of the camera, please mount the counter

0.5m away from the signboard.

Use FootfallCam Clearance Calculator

to identify the positioning of the counter

so that it would not blocked by the

decoration on the ceiling

Sample Cases on Bad Camera Positioning

Screenshots Description

Counter placed too closed to the swinging door path

 It would have the depth created when the door is swing, and affect the accuracy

 Fixes: If the swinging doors takes too much of the floor space, the counter may

need to be repositioned to move in further to the store.

 Make sure the swinging path are not crossing the IN/ OUT lines

Drop down decoration/ signage blocked the live view

 Any drop-down decoration may block the live view, and affect the people coming

In or going Out from the store are not being captured.

 Fixes: Use Footfallcam clearance calculator to calculate the ideal distance from

obstacle to the counter

Trackable area too small

 Avoid to place the counter on the area which is too near to the casher or any

booth, as the people may queue at that area or couldn’t form a standard walking

trend from the video imaging

 Fixes: Enable area counting mode/ re-position the counter

Installed at the ceiling >4.5m

 Avoid installing at very high ceiling (higher than 4.5 meters). This will result the

human is respectively small on the live view, causing the system not able to track

and count the people passing by.

 It could also cause the tracking zone too small and unable to form the human blob

when they entering the tracking zone.

 Fixes: To install wall bracket and located the camera to the ideal height (2.8m -

3.5m)

Installed at the ceiling <2.4m

 Avoid installing at very low ceiling height (lower than 2.4 meters). This will result to

the human head appears to be too big in the live view due to the camera view is

too near to the human height, causing the system not able to track and count the

people passing by.

 Fixes: (1) To install wall bracket and located the camera to the ideal height (2.8m -

3.5m); (2) Enable beam counter mode tracking system

Chapter 4 Accuracy Tuning

4.0 Onsite Quick Tuning

A.) Tracking Zone

Go to Tuning page > Select Tracking Zone

Draw the tracking zone on the entrance

Note: Tracking zone is the floor area where you would like to detect the

people entering and exit, try to avoid the object with height, e.g. Shelves,

booth

B.) In and Out Line

On Tuning page > Select In Counting Line & Out Counting Line

You can draw the In and Out line on the counter

Note: Not to put them too towards the store, it will capture the in-store

activities when people pass through the line.

C.) Walk Test

After all the basic setting is completed, you may start to test walk to ensure the people counter is working for both In and Out

direction.

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FootfallCam 3D Plus User manual

Brand: FootfallCam

Model: 3D Plus

Type: User manual

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FootfallCam 3D Plus User manual

FootfallCam 3D Plus User manual

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