0
USER MANUAL
For FootfallCam 3D Plus
1
Table of Contents
Part 1: Product Information
Chapter 1 Product Information
i. Product Description 1
ii. Product Specifications 2
iii. How does 3D technology work? 4
iv. How does Wi-Fi technology work? 5
Part 2: Operation and Maintenance
Chapter 2 New User Setup
i. Register New Account 7
ii. Configure Site Details 8
iii. Add counter to site 10
Chapter 3 Installation
i. Pre-Installation Workflow 11
ii. Onsite Installation 12
Chapter 4 Accuracy Tuning
i. Onsite Quick Tuning 17
ii. Advance Tuning Guide 19
Chapter 5 Health Check
i. Counter Status 21
ii. Onsite Counter Checking 22
Chapter 6 Firmware Upgrade Process
i. Upgrade Process 23
Part 3: Server Control Panel
Chapter 7 FootfallCam
TM
Analytic Manager V8
i. Analytic Centre 25
ii. Reports 26
iii. Accuracy Audit 33
iv. User Account Management 37
v. E-Mail Scheduler 39
vi. Configurations 40
Part 4: System Integration
Chapter 8 Import Centre
i. Import Sales Data 42
ii. Import Historical Data 45
Chapter 9 Export Centre
i. Export via FootfallCam Analytic Manager 48
ii. Export via FootfallCam Counter 52
2
Part 5 Footfall Analytic Metrics
Chapter 10 MAC ID Processing Architecture
i. Wi-Fi Data Processing Method
Chapter 11 Wi-Fi Metrics Measurement
i. Outside Traffic 56
ii. Visit Duration 58
iii. Returning Customer 60
iv. Cross Shopping 61
v. Occupancy 62
vi. Zone Analytics 63
vii. Sales Conversion 64
Chapter 12 Other KPIs
i. Staff and Device Whitelist 65
ii. Statistical Sampling 66
iii. Normalisation 67
Appendix
i. Pre-Installation Checklist 68
ii. Counter Checking Form 69
iii. Verification Request Form 70
iv. Re-Verification Request Form 71
v. Counter Replacement Guidelines 72
1
Part 1: Product Information
1.0 Product Description
FootfallCam 3D+ Wi-Fi is embedded with a powerful 1GHz processor, specifically to run its complex video processing
algorithm. Our GPU Processor is powered by the latest algorithm which uses both colour and texture pattern to identify the
person, producing far superior accuracy than when using colour pattern alone. Our algorithm can also achieve real time
performance for a high definition stereo system processing of 1024 x 1024 images.
FootfallCam is equipped with lenses which provides super wide-angle view in ensuring good depth of view as compared to
telephoto lenses. The wide field of view will also make sure a complete coverage to achieve highest accuracy.
Stereo Vision/ Two camera lens - Mimicking human eyes and achieve better accuracy, eliminating shadow issue
Bi-directional counting
Most Powerful Processor with Dual technology
o 3D stereovision video counting (>95% high accuracy)
o Wi-Fi counting
Dual Operating system - Ensure zero data corruption by - In the unlikely circumstances, of a memory corruption
due to electric shock, part of the disc space is damage and may cause the counter do not function properly, the
second and third OS will put in action and auto rebuild first OS.
Hardware Watchdog- Ensure Zero down time by auto reboot the system after a checklist of heartbeat is failed.
Remote management and support, including firmware upgrade.
Adjustable human height for dis-count purpose (e.g. discount children with less than 1.3m height)
Path tracking and heat map analytic mode available
Zone tracking mode available
Flush mount selection
The following image provide a diagram of the FootfallCam 3D Plus.
2
1.1 Product Specifications
Hardware Specifications
Device Dimension
Device dimensions (WxDxH): 246mm x 46mm x 28mm
Packing dimensions (WxDxH):255mm x 210mm x 55mm
Weight
Device weight: 0.6 kg; Package weight: 1.02kg
Lens
Min. height 2.4 meters, Max. height 4.5 meters;
2 x lens types selection:
- 90-degree lens (for ceiling height 2.4m-3.5m)
- 65-degree lens (for ceiling height 3.6m- 4.5m)
*For out of range mounting height, we are strongly recommended to use Footfallcam wall
bracket kit (Refer to Footfallcam Wall bracket kit datasheet)
2x Fish Eyes lens for wider coverage area
2x 5MP resolutions
Casing
Aluminium oxide alloy, Water and dust resistant
Field Upgradable
Auto Software upgrade
Power
Power over Ethernet: 47V DC, 0.12A
(6W)
LEDs
LEDs troubleshooting for counting issues
Environmental Specs
Operating environment: Temperature 10°C to 45°C, Humidity 10% to 90%
Storage environment: Temperature -40°C to 80°C, Humidity 10% to 95%
Output
5MP Omni vision 5647 Camera Module
Frame Rate
15 fps
Storage
Micro SD, 8 GB memory
Cabling
Cat5, Cat6
Tracking Technology
3D
-
Spacing Mapping Video tracking technology, Background removal on static object
Hardware/ Firmware Feature
Dual Operating System
Hardware watchdog
Multicore processor
Software Specifications
Interface
Http; Https
User Levels
2 levels: Administrator, Standard User
Operating System
Footfall Counter OS
Ethernet
10/100 Mb Ethernet
Time
NTP, Adjustable time zone, automatic day light saving adjustments
Data Delivery
TCP/IP
Database Type
SQLite
Report format
csv, .xml, .txt
Data Storage
50 Years storage with auto synchronization
Power Unit Specifications
Power Over Ethernet (PoE)
Yes (IEEE802.3at)
PoE Mode
Mode B
Consumption
5w
AC input
110V – 240V, 50/60Hz
3
Network Bandwidth Requirement
Description
Bandwidth Use
Upload to Server
Counting Data (JSON)
Approx. 6KB/counter
Every hour
Wi
-
Fi Data (JSON)
Approx. 5KB/counter
Every Hour
Client Data (JSON)
Approx.50KB “350 detected clients
1/day
Video
Approx. 8MB/video
3/day (Until accuracy audit study completed)
Internet Speed (Video for fine tuning)
20 MBps
Network Configuration
Port
Protocol
Purpose
80 (Http)
TCP
To enable data uploading/downloading to/from server/ cloud
22 (SSH)
TCP
To enable remote support to the counter
Minimum Server Requirement
Operating System
Windows 7 / Windows Server 2008 R2 and above
Storage
50GB
Memory
8GB
Database
MS SQL Server 2008 and above
Web Server
Internet Information Services (IIS)7.0 and above
Microsoft. NET
4.0
4
1.2 How Does 3D Technology Works?
Mimicking Human Eyes – Identified People Accurately 3D Stereoscopic is using 2 lenses to facilitate depth perception and 3D-
reconstruction in an image. Information capture from the two differing views will be combined and interpreted into depth data, which
are inversely proportional to the differences in distance to the objects.
FootfallCam 3D Plus
TM
is an industrial leading product, and have many advantages over the older generation people counter such
as beam counter, thermal counter, 2D video counter, and etc.
3D Stereoscopic is using 2 lenses to facilitate depth perception and 3D-reconstruction in an image. It can achieve high accuracy in
varying store condition such as high traffic, low ceiling, crowded entrance, strong shadowing, wide entrance, swinging door. It
provides consistence accuracy level throughout the time with minimal tuning effort.
Benefits:
Eliminating Overcount due to
Shadow Issues
By viewing a scene from two slightly
different angles has the ability to
extract 3D information (depth data)
from the digital images, eliminating
shadowing problem.
Accurate Counting in High Traffic
Depth information allows counter to
distinguish a group of people as
separate objects, such as one person
in front of another.
Differentiate Between Trolley and
Children
Based on the shape and size of the
polygon tracked, FootfallCam counter
intelligently discounted non-human
object such as trolley, baby
pushchair, etc.
5
1.3 How Does Wi-Fi Technology Works
Wi-Fi technology on Footfallcam 3D Plus
TM
added a lot of contextual data on top of In and Out data. FootfallCam
TM
counter is a Wi-
Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones. It able to differentiate visitors based on the unique
identifier associated with the Wi-Fi enabled devices. By combining Video and Wi-Fi technology, FootfallCam
TM
can measure a deep
customer insight, for example their dwell time, storefront conversion, returning rate, cross shopping and more.
Wi-Fi technology on Footfallcam 3D Plus
TM
added a lot of contextual data on top of In and Out data. FootfallCam
TM
counter is a Wi-
Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones. It able to differentiate visitors based on the unique
identifier associated with the Wi-Fi enabled devices.
By combining Video and Wi-Fi technology, FootfallCam
TM
can measure a deep customer insight, for example their dwell time,
storefront conversion, returning rate, cross shopping and more.
1.3.1 How does it works?
Every phone would transmit a Wi-Fi beacon signal every 2 to 8 seconds. Each Wi-Fi beacon signal transmitted carries a Mac
address which is unique to each phone. By listening to the Mac address, the counter can identify each unique visitor. The signal
strength of probes can give an approximate location of each person.
1.3.2 Wi-Fi Analytic Metrics
Visitor Count
Measures the number of people entering and leaving the store through the use of video counting technology. It is capable of
measuring in hourly, daily, and weekly trends and ensures that the accuracy will achieve at least 95% by using video footage.
Outside Traffic
Visualize how many people passed by your store. Detect user position within 100m radius, and based on the signal strength, we
can determine rough location of the customers. This allow the retailer to grab the business opportunity, for example distribute flyer at
the most peak hour time, or make operation decision like store opening and closing time based on the outside traffic of your store.
Visit Duration
Measure how long your customer tends to stay in your shop. Retailers are able to measure the customer engagement or efficiency
of store staff serving the customer by the figure of how long they stayed. Approximate the time of people entering and leaving the
store.
Returning Customer
Measure how many of customers are frequent visitors. Distinguishes if the customer has visited the store before by comparing the
Mac address with previous records. The retailer is able to measure the customer loyalty via the frequency of visit and their visit
behaviour.
6
Part 2: Operation and Maintenance
This chapter provides information on how to sign up for an analytic viewing account, configuration settings for a
FootfallCam
TM
counter, the installation process, as well as the accuracy tuning process. This chapter will also provide
in depth definitions of parameters and configuration settings.
The user will only be responsible for the first two parts of the installation process. The installer will use the
configuration details provided by the user during the third part of the installation process. After the installation is
complete and the FootfallCam is mounted, the user may request for a verification processed by the FootfallCam
Verification Team.
After reading this chapter, the user will be able to
Register for a FootfallCam Analytic Manager V8
TM
Account
Provide the relevant details for the Installer
Request for a verification process from the FootfallCam Verification Team
Chapter 2: New User Set up
Register Account
Create Branch
Add Counters
Chapter 3: Installation
Pre-Installation preparation
Onsite installation
Chapter 4: Accuracy
Tuning
Basic Setting
Advance Setting
Chapter 5: IT Maintenance
Health Check & Counter
diagnosis
7
Chapter 2: New User Set Up
2.0 Register New Account
After you have purchase a FootfallCam counter, you may begin to register for a FootfallCam Analytic Viewing account. If you would
like to use the FootfallCam Cloud Solution, you may easily create your account on our website.
FootfallCam Analytics Software is a web-based control panel, allowing
users to access and manage multiple counters from a central location.
Follow the following steps to register your first account.
1. Sign up: Go to
http://footfallcounter.com/Account/RegisterNewCompany, and enter your
company details.
2. Login: Go to http://footfallcounter.com/Account/Login
Note:
All of your counters can be managed under one single account. You may have multiple sites under your company,
and each site may have multiple counters.
2.0.1 Account Details
Item
Description
Company Name
Name of your company. Recommended create 1 Company for each country for an international
retail chain
Email Address
Email address for registration for retrieve password or notifications.
Username Preferred login name. Avoid to have special character (e.g.@, %, &)
Password
Your desired login password
Language
Our control panel supported Multilanguage. The selected language is based on account login.
Default language is English
First day of the week
Day starting for a week. Configure this to suit your reporting format, especially the display for
weekdays and weekends
Date Format
Choose a format of the date display and this will apply to all the reports. E.g. DD/MM/YYYY
Start of the Financial Week
First week of the year will calculate based on your fiscal year setting
8
2.0.2 Forgot Password
If you have forgotten your password, you may follow the steps below
To retrieve password:
1. Click on Forgot Password.
2. Under Find Your Account page, enter Username and
Email (you may check in your email if you have forgotten
your username because there are username details being
sent to your email when you firstly registered)
3. Click on Submit.
4. Check your mail box for login details.
2.1 Configure Site Details
After you have successfully setup your account, you may add your branch and your installed counter in your account for analytic
data viewing
1. Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand
side menu bar.
2. Under Company Section, click + Add Site
3. Make Sure you have fill in the Basic Site Info for your store, e.g. Site name, site code, country, time zone and operating
hour.
4. You can calculate the number of counter required for the site by using the Calculator on the page
5. You may want to adjust the more configuration under Advanced Setting Section.
6. Ensure the site IT Settings has been filled up.
Note:
After the IT setting has been filled up, a details list will be generated for installation purpose. Follow the step as below
to pass the list to your preferred installer.
Click the SHARE button on the page
A link for the pdf file will be generated, Copy the <link>
Send the link to your installer via email, SMS or any instant messaging.
9
2.1.1 Setting Details
Basic Information
Item Description
Site Name
Usually Retailer will use the location as the branch name
Site Code
Store ID will display in the analytics centre and reports, and it is use to identify the store when
there is multiple store in the same geographical area
Country Country used for the maps display in the report
Time zone
View your report and ensure the data sending to the server match with your local time zone.
This is critical. Incorrect time zone setting will have caused the data couldn’t upload to the
server normally.
Number of Counters Required
Calculate the quantity of camera required per entrance by using FootfallCam Calculator
Lens Type
Identify and select the correct lens type for the installation. 90-degree lens for celling height
2.4
-
3.5, and 65
-
degree lens for 3.5 and above.
Operating Hours
Setting the correct operating hour is very important as counting data accuracy may be
affected in a dark environment (out of operating hour)
Advance Settings
Item Description
Lat and Long
Geographical coordinate that identify the points to plot the branch on the maps
Site Type
Optional configuration to select the branch type as main branch or outlet for reporting
purpose
Region Tag Categorise your branch in main region, for viewing in the regional report
Time Server
Networking Time Protocol (NTP for clock synchronisation between computer systems over
packet
-
switched
IT Settings
Important: IT settings is important to provide before the arrangement of the installation work by headquarters IT departments to
ensure the smoothness of the installation work to be carry out onsite
Item Description
IP Settings
By default, it will have configured as DHCP. USE static IP if you have your preferred IP
address
Gateway IP address of your store router
Subnet Mask
Use to identify network address of an IP address by performing a bitwise AND operation on
the netmask
Proxy Settings Optional Setting if you are using proxy server to connect to internet
DNS Settings Use to identify the location of the webpage
Server Address Enter your own server address if you are not connecting the counters to FootfallCam cloud
Installation Code
Identify the counter is belong to which branch that you have created. This is mandatory field
to fill up to ensure the counter is allocated properly in the control panel.
10
2.2 Add counter to your site
Once completed, you’re good to go!
After you have successfully setup your account, you may add your branch and your installed counter in your account for analytic
data viewing
There are 2 ways for you to add your installed counter under your branch:
A.) Via Installation code
B.) Allocate counter in Counter management page
A.) Via Installation Code
Installation Code will be generated automatically whenever you configure a Site in your
account in FootfallCam Analytic Manager.
During the installation of the counter, Installer will have to enter this Installation code
that generated and fill in under this IT details page after login to the device portal.
The installed counter will be auto allocated to the site in the FootfallCam Analytics
Manager.
B.) Allocate Counter in Counter Management Page
1. Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand
side menu bar.
2. Find the Installed counter serial number (e.g. 15F010201259- printed on your device) in the search box
3. Click Allocate button to select the site for the allocation.
4. You may add multiple counters under the same branch and rename the counter to differentiate the entrance
11
Chapter 3: Installation
3.0 Pre-Installation Workflow
Before you start to install the counter make sure you have read through the Installation Instruction carefully.
1. Check the counter position, and number of counter required for this site by using FootfallCam Calculator
2. Make sure the cable crimped correctly follow the standard T568B.
3. Login to the counter control panel
4. Make sure the ceiling height is filled up correctly based on the actual measurement onsite
5. Follow the PDF instruction and fill up the IT details
6. Make sure the counter showing BLUE light before you left the site.
Note:
If the counter not showing BLUE after you have successfully installed and filled up the IT details, please contact the headquarter to
confirm the IT setting is all correct.
Pre-Installation Checklist Available in Appendix A
12
3.1 Onsite Installation
FootfallCam 3D Plus
TM
people counting systems are easily installed in the buildings, usually at the middle of doorway, facing
perpendicularly down to count people coming in or going out when they passing by the counter.
Counter should be installed as close to the door as possible so that the counter does not pick up the activity inside the store which
could affect the counting (usually is 1m from the door).
Step 1: Arrive at store
[ ] Inform Footfallcam support team when engineer arrive onsite
[ ] Take photos of the entrance
[ ] Measure the ceiling height and width. Onsite confirmation on number of counter required to installed by using FootfallCam
calculator
[ ] List out the serial number of the counters to be installed
Step 2: Install the counters
[ ] Connect up the counters at back office
[ ] Ensure the live view covered full width of the entrance and not blocked by any object on the ceiling
[ ] Check if the Cat 5e cable colour sequence is correct and crimped properly
[ ] Set the IP settings of the counters base on the Installation Sheets
[ ] Monitor the LED colour of the counter and ensure it is turned to BLUE, counter is connected to server
[ ] Photos for back office connection – Router / PoE Switches
Step 3: Counters checking before leave
[ ] Screenshot Device Manager home page
[ ] Give Installation Completion Form/Delivery Notes to the store staff to sign back
[ ] All cables are labelled properly before leave
13
3.1.1 Cabling Overview
The installation is straightforward and simple. All that is needed on site will be the cable installation, requiring only 1x Cat5e cable
from the IT router to the counter. The only drilling required is for cabling, and becomes hidden once the equipment is installed. In
some cases, no drilling is necessary. Therefore, any local handyman or IT person will be able to install it.
A.) Connect using PoE Injector
1. Run 1x Cat5e network cable from counter to Midspan /PoE Injector provided.
2. Plug in the counter and secure it onto the ceiling with the screws provided.
3. Connect another Cat5e pink cable between the Midspan (To Router) and router. Turn the power on.
Note:
- 1x Cat 5e pink cable will be provided in the box.
- Customers have to prepare 1x Cat5e network cable (illustrated in blue colour) which is used to run from back office to the entrance.
The length of the 1x Cat 5e network cable is based on the distance from back office to entrance.
- Please ensure the Cat 5e cable is crimped following the sequence of the colours.
B.) Connect using PoE Switches
Wide doors or multiple entrance need to have more counters to cover the entrance. You need purchase PoE Switches (4-
port, 8 ports, 16 ports depend on the total number of camera required) to connect up all the counters.
1. Run 4x Cat5 network cables from counter to PoE Switches.
2. Plug in all the counters and screw it onto the ceiling with the screws provided.
3. Connect another 1x Cat5 pink cable between the PoE Switches (To Router) and router. Turn the
power on.
14
3.1.2 Cat5e Cable Crimping Guideline
FootfallCam need to follow TIA/ EIA 568B colour code for crimping the Cat5e Cable, in order to avoid crosstalk interference that
may causes unreliable network connection.
The correct sequence of the Cat5 cable colour code need to be crimped are White-orange, orange, white-green, blue, white-
blue, green, white-brown, brown (as the photo below). After you have plugged in the counter, you may look for the light
indication of the counters.
Important: Please ensure the cable is crimped in the correct sequence and the wires are push to the end of the pin
15
3.1.3 Camera Positioning
Sliding Door
Inwards Swinging Door
Wide Entrance
Counter should be installed in the middle
of the entrance perpendicularly down
towards the floor. Counting line should
be aligned with the entrance and parallel
to the door.
For inward opening door, the counter
should be located at least 0.5-1 meter
away from the door. The counting lines
need to be clear of the swinging path.
Make sure that doors are not opened
into the counting zone
Entrances with several doors are most
common in shopping centres. Multiple
counters may be required for some
stores, based on different ceiling height
and entrance width. Use FootfallCam
Calculator to identify mounting gaps
between each camera.
Avoid Signboards
Avoid Decoration blocked the view
If there is a signboard blocking the view
of the camera, please mount the counter
0.5m away from the signboard.
Use FootfallCam Clearance Calculator
to identify the positioning of the counter
so that it would not blocked by the
decoration on the ceiling
16
Sample Cases on Bad Camera Positioning
Screenshots Description
Counter placed too closed to the swinging door path
It would have the depth created when the door is swing, and affect the accuracy
Fixes: If the swinging doors takes too much of the floor space, the counter may
need to be repositioned to move in further to the store.
Make sure the swinging path are not crossing the IN/ OUT lines
Drop down decoration/ signage blocked the live view
Any drop-down decoration may block the live view, and affect the people coming
In or going Out from the store are not being captured.
Fixes: Use Footfallcam clearance calculator to calculate the ideal distance from
obstacle to the counter
Trackable area too small
Avoid to place the counter on the area which is too near to the casher or any
booth, as the people may queue at that area or couldn’t form a standard walking
trend from the video imaging
Fixes: Enable area counting mode/ re-position the counter
Installed at the ceiling >4.5m
Avoid installing at very high ceiling (higher than 4.5 meters). This will result the
human is respectively small on the live view, causing the system not able to track
and count the people passing by.
It could also cause the tracking zone too small and unable to form the human blob
when they entering the tracking zone.
Fixes: To install wall bracket and located the camera to the ideal height (2.8m -
3.5m)
Installed at the ceiling <2.4m
Avoid installing at very low ceiling height (lower than 2.4 meters). This will result to
the human head appears to be too big in the live view due to the camera view is
too near to the human height, causing the system not able to track and count the
people passing by.
Fixes: (1) To install wall bracket and located the camera to the ideal height (2.8m -
3.5m); (2) Enable beam counter mode tracking system
17
Chapter 4 Accuracy Tuning
4.0 Onsite Quick Tuning
A.) Tracking Zone
Go to Tuning page > Select Tracking Zone
Draw the tracking zone on the entrance
Note: Tracking zone is the floor area where you would like to detect the
people entering and exit, try to avoid the object with height, e.g. Shelves,
booth
B.) In and Out Line
On Tuning page > Select In Counting Line & Out Counting Line
You can draw the In and Out line on the counter
Note: Not to put them too towards the store, it will capture the in-store
activities when people pass through the line.
C.) Walk Test
After all the basic setting is completed, you may start to test walk to ensure the people counter is working for both In and Out
direction.
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