Introduction 3
bandridgeportal.com
Introduction
Bandridge Campus
The Bandridge concept not only means making efficient use of
your selling space. It also means maximising your profit per m
2
,
allowing your customers to self-select, and providing effective
merchandising techniques that boost sales. We want to give
you the tools to put the theory into practice. The Bandridge
Campus does just that.
The Bandridge Campus is a teaching institute for distributors and
retailers. It provides theory, practical know-how, and everything
else in between. By using live and on-line training techniques,
you and your sales staff will learn everything you need to know
about our products, cross-sales and merchandising. The result?
Improved service. Increased sales. Satisfied customers.
Bandridge and the environment
Bandridge is a proud supporter of the RoHS Directive, as well as several other environmental
regulations. To be fully compliant with European RoHS regulations, we produce the Bandridge
Blue blister in low cadmiumresident PVC. That means it not only protects the product against
dust and damage, it also helps protect the environment.
Channel support
To support the launch of the new Bandridge range and to maximise sales,
we have developed several marketing tools. They range from a full advertising
campaign, extended web-support, p.o.s materials, display stands, catalogues
and flyers to complete store (re)openings and in-store brand promotion items.
And to assist the consumer in selecting the right cable, Touch Screen connection
kiosks are now available. These not only generate additional sales, they also
improve consumer satisfaction by ensuring the right choice and, consequently,
the best possible product performance. They also eliminate products being
returned because of incorrect selection.
Smart Logistics
We have re-designed our cartons for fast, safe and error-free handling. Bandridge products are now packed in
cartons that are based on ergonomic sizes and weights. Barcodes on the inner and outer cartons have been
updated to meet the latest GS1 European standard, and non-reflecting labels are used to guarantee error-free
scanning in warehouses and retail stores. All this means less handling and, of course, increased efficiency in
purchasing and logistics.