Sony HT-AX7 is a portable home cinema system with detachable speakers, allowing you to enjoy immersive cinema sound anywhere. With its 360 Spatial Sound Mapping technology, you'll feel like you're part of the action. It boasts a compact and portable design, making it easy to move between rooms or take it with you on the go. The long 30-hour battery life and quick-charge function ensure you can enjoy your favorite content without interruptions.
Sony HT-AX7 is a portable home cinema system with detachable speakers, allowing you to enjoy immersive cinema sound anywhere. With its 360 Spatial Sound Mapping technology, you'll feel like you're part of the action. It boasts a compact and portable design, making it easy to move between rooms or take it with you on the go. The long 30-hour battery life and quick-charge function ensure you can enjoy your favorite content without interruptions.
Launch Briefing
HT-AX7
HT-AX7 | Table of content
2
1. Introduction
2. Product Information
•Fundamental Product Information
•Online Content Overview
•Product USP Explanation
•Sony’s Road to Zero
3. Marketing Communication
•Online Marketing Communication –Banner information
•Offline Marketing Communication -Pricetags & (e-)flyers
HT-AX7 | 1. Introduction
3
The new Sony HT-AX7 is a portable home cinema set with detachable
speakers.
The HT-AX7 can rightly be called unique, as it is a speaker and soundbar
in one! This speaker set can be easily connected to a TV, smartphone,
tablet or laptop via Bluetooth and even two at once. With its compact
design and 30 hours of battery life, it can go for a while and the set can
be taken anywhere.
HT-AX7:
DOELGROEP: Customer Persona
-Working Professional
-Entertainment & Tech Lover
-Age: Mid 20s -Late 30s
-Living situation: Lives in an
apartment with partner
User Behaviour
-Likes to stream films and series
-Watches mainly on personal devices:
tablet / phone / laptop
-Watches in different rooms, such as
living room and bedroom
Customer’s Key Requirements
-More immersive experience when
watching from mobile devices
-Suitable for moving between
different rooms
-Premium design that fits well in
residential environments
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PRODUCT TITLE Sony HT-AX7 –Portable Home Cinema System
EAN 4548736147706
MODEL NAME HTAX7.CEL
RECOMMENDED RETAIL
PRICE €549,-
HT-AX7 |2. Product Information |Fundamental Product Information
RECOMMENDED CONTENT ORDER
1 2 3 4 5 6
7 8 9 10 11 12
VIDEO
PROS
•Portable (and detachable)
speaker to enjoy cinema
sound anywhere
•Rich surround sound with
360 spatial sound mapping
•30 hours battery life
•Quick-charge function: 10
min = 2.5 hours of listening
•Multipoint connection
•Easy to set up and control
with Home Entertainment
Connect app
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Links:
TITEL
Sony HT-AX7 –Portable Home Cinema System
HT-AX7 |2. Product Information |Online Content Overview
Video Total toolkit
Documents Images
KEY USPs
SPATIAL SOUND COMPACT AND PORTABLE DESIGN EASY TO INSTALL AND OPERATE SUSTAINABLE
Transform your sound into a total spatial
immersion with the HT-AX7. By placing the
three portable speakers around you, you
enjoy an immersive sound experience
enhanced by 360 Spatial Sound Mapping
technology. This makes you feel like you are
really part of the sound.
Not only will you enjoy great sound when
you connect the speakers to your TV, but
you can also easily connect the speaker to
your smartphone, tablet or laptop via
Bluetooth to enhance the content
experience.
The HT-AX7 has two front speakers and two
passive radiators on the side. The front
speakers are powered by X-Balanced
speaker units that deliver powerful sound
with exceptional clarity.
An advanced up-mixer transforms stereo
sound into three-dimensional surround
sound by separating and redistributing
individual sound objects to create a more
immersive listening experience.
This portable surround sound speaker
system is nice and compact and runs on a
battery. This makes it easy to move the
speakers between rooms, take them to a
friend's house or take them on holiday.
With a battery life of no less than 30 hours,
you can enjoy your favorite music or movie
sounds for hours. And is the battery running
low anyway? With the quick charge function,
you can listen for 2.5 hours after just 10
minutes of charging!
You can charge the rear speakers by placing
them on top of the main speaker. The
detachable rear speakers are one-handed
and can be conveniently placed wherever
you want.
Using the Sony HT-AX7 ensures no fuss and
lots of fun. Get started with your HT-AX7 in
no time with the Sony Home Entertainment
Connect app. Just download the app and be
guided through the initial settings. After this,
you'll have full control over volume, sound
field and more, all from your smartphone.
With a seamless design, the HT-AX7 is ready
to use straight out of the box and easily
connects to your device via Bluetooth. The
wireless rear speakers automatically pair
with the main unit, so just place the speakers
in your room, press play and enjoy!
The HT-AX7 is made from recycled plastic
and wrapped in sustainable paper (our
Original Blended Material). This helps reduce
the ecological impact, while maintaining the
Sony home cinema set's excellent acoustic
performance and stylish design.
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HT-AX7 |2. Product Information |Product USP Explanation
MADE TO BE REMADE
Recycled plastic was used in the production of the HT-AX7, and in addition, the packaging is
completely plastic-free and made from Sony's original blended material, especially for
packaging.
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At Sony, we take inspiration from the world around us because we believe it is
essential for creating great products.We use our creativity and technology to
realise our 'Road to Zero' environmental plan.This plan aims to have an
environmental footprint of '0' by 2050 by improving the energy and resource
efficiency of products, expanding the use of renewable energy and improving
supply chain engagement to reduce environmental impact. In doing so, we aim
to promote a sustainable future while raising awareness about the importance
of treating our planet with care.
Learn more about Sony’s Road to Zero
HT-AX7 |2. Product Information |Sony’s Road to Zero
8
TAGLINE / CTA
NEW: Sony HT-AX7
Portable and wireless cinema sound
HT-AX7 |3. Marketing Communications |Banner Information
Sony HT-AX7
Portable Home Cinema Set
•Portable cinema sound with
detachable speakers
•30-hour battery life
9
Sony HT-AX7
Portable Home Cinema Set
•Portable cinema sound with
detachable speakers
•30 hours battery life
•10 min charging = 2.5 hours listening
•Connect to 2 devices at the same time
•Easy installation and operation
€XXX,-
€XXX,-
S
M
L
Sony HT-AX7
Portable Home Cinema Set
•Portable cinema sound with
detachable speakers
•30 hours battery life and
fast-charge function
•10 min charging = 2.5 hours listening
•Connect to 2 devices at the same time
•Easy installation and operation with Home
Entertainment Connect App
€XXX,-
HT-AX7 |3. Marketing Communications |Pricetags & (e-)flyers
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Sony HT-AX7 is a portable home cinema system with detachable speakers, allowing you to enjoy immersive cinema sound anywhere. With its 360 Spatial Sound Mapping technology, you'll feel like you're part of the action. It boasts a compact and portable design, making it easy to move between rooms or take it with you on the go. The long 30-hour battery life and quick-charge function ensure you can enjoy your favorite content without interruptions.
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