APPLICATION BRIEF

Merchandising

With the pressure to generate demand for consumer

products in today’s highly competitive market, in-store

promotional programs have come to represent a large

percentage of marketing budgets for manufacturers and

retailers alike. However, poor in-store execution can

significantly reduce the effectiveness of this investment.

Retailers struggle to find ways to gain tighter control over

from the field to the office eliminate the possibility of a

timely response and correction.

Mobility tools for in-store merchandising: the MC35

Through a combination of mobile voice and data communications, a high-

resolution digital camera, bar code reading capabilities and personal productivity

tools, the MC35 improves the efficiency and accuracy of merchandising audits

— whether audits are conducted by a merchandising service organization, a

manufacturer sales representative, a part-time field employee, or an in-store

retail associate. Automatic capture of product and promotion bar codes,

electronic checklists and WWAN connectivity ensure that in-store data reaches

With a real-time connection in the store and an electronic form, the MC35

streamlines in-store audits from start to finish — so data is collected faster and

transferred into business systems immediately. The MC35 walks the auditor

Key Benefits:

Improves effectiveness and

consistency of promotional

activities

Increases efficiency and

productivity of merchandising

auditors

Increase productivity and

effectiveness of merchandising

audits with the MC35

through the review process with step-by-step

instructions and simple question-answer formats.

The enterprise achieves consistent reporting

regardless of worker experience, and eliminates

the data errors and delays associated with the

completion of paper forms that are subsequently

often entered into the computer at a later date. And

streamlined task management

Field employees receive their daily work orders

and schedules through the MC35. With the device’s

voice and text messaging capabilities, managers

can instantly broadcast last-minute information and

schedule changes to employees, wherever they

are. And automatic time capture gives managers

real-time visibility into work status — along with an

accurate and automated record of the time spent at

each job.

at the press of a button. Productivity increases

as a single image replaces detailed and lengthy

descriptions — in this case, a picture truly is worth

a thousand words. The elimination of the need to

write so many words enables the same number of

auditors to cover more stores and more products

in the same amount of time. And the addition of

digital photos enhances report effectiveness, giving

managers comprehensive, accurate visibility into

store shelf conditions in seconds.

response to emails, increasing their response

time to customers and colleagues. Access to

personal productivity tools, such as calendars

and address books, help professionals remain

organized and productive. And the MC35 gives

sales representatives seamless access to critical

data from company sales force, CRM, and other

enterprise systems — enabling access to inventory,

forecasts, order status and more right from the MC35.

Outstanding value with a lower total cost of

and ease of management to ensure a low cost of

ownership. Designed to withstand all day use, the

MC35 offers a product life that well exceeds that

of traditional consumer PDAs or smartphones.

And Motorola’s Mobility Services Platform (MSP)

significantly reduces the time and costs associated

with mobile device management, enabling IT staff

to easily and remotely provision, track, and support

all MC35 devices, wherever they might be.

For more information on how the MC35 can

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APPLICATION BRIEF: Merchandising