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Everyone loves
treehouses …
Plants from Plants
What is it about a treehouse that is so universally
appealing? Even if you didn’t have one as a child yourself,
you probably wanted one. As a space outside of the
family home, treehouses tap into that innate childhood
desire to create a little secret space for oneself; from
a simple tent or blanket fort that you make yourself,
to an elaborate outside playhouse that a parent may
have helped you create.
Treehouses represent fun, creativity and imagination
all in one secret space built just for you
(and maybe a few of your friends)!
This is why we are so happy to present the LEGO
®
Ideas
Treehouse. So now, even if you didn’t have one
yourself when you were a kid, you can build the
dream that you will never grow out of.
21318_BI_MarketingPage_V39.indd 2 4/10/19 9:49 AM
Everyone loves
treehouses …
Plants from Plants
During 2018, the LEGO Group began making botanical elements, including
trees, leaves and bushes, from a plant-based polyethylene plastic, produced
using sustainably sourced sugarcane.
These elements represent the first milestone in the LEGO Group’s ambitious
commitment to making products using sustainable materials by 2030.
The LEGO
®
Ideas Treehouse uses over 180 botanical elements in the foliage
of the tree, making this set the largest collection of LEGO elements made
from sustainable sources to date.
The LEGO Ideas Treehouse celebrates the endless creativity unique to the
LEGO system-in-play and represents both the beauty of the natural world,
and the LEGO Group’s sustainable materials challenge.
w ww.LEGO.com/plantsfromplants
B
O
T
A
N
I
C
A
L
E
L
E
M
E
N
T
S
A
R
E
M
A
D
E
F
R
O
M
P
L
A
N
T
S
21318_BI_MarketingPage_V39.indd 3 4/10/19 9:49 AM
Meet the maker …
Meet the LEGO
®
Designer
Kevin Feeser, Fan Designer
The person behind the original Treehouse design is Kevin Feeser, a hairdresser and huge LEGO
®
fan from France. Not just creative by profession, Kevin is an avid lover of design, architecture
and nature, all of which merges together in his awesome treehouse creation. Here is more
from the man himself …
“I’m passionate about nature, wildlife and wooden constructions. So the idea for the model
emerged during an unusual weekend with friends in Robinson Crusoe-style treehouses. The tree
trunk was the most difficult part of the model to get right, because it had to be robust enough to
support three shacks while using the least number of elements possible! Also, the shacks were a
challenge … there had to be a lot of details, and bridges and stairs between each hut, as well as
an overall round shape.
It took about two months (about 300 hours) to complete the model. I remodeled the whole proj-
ect six times (trunk, shacks, roofs, leaves, etc.) in designing my final creation. When I saw that I
had reached the magic 10,000 supporters in less than 4 months, I was very proud and really hap-
py! I always believed in my creation but didn’t expect it to reach the 10,000 supporters so quickly.”
To create a successful LEGO Ideas product idea:
“Be creative - check out what’s out there … and then do something entirely different.
Be inspired - put together a portfolio of real things (photos, drawings, etc.).
Be prepared - source the right elements, visit the LEGO Pick-a-Brick website, etc.
Finally, carefully read the LEGO Ideas rules. From my own experience, I misread the rules and I
had to remodel my whole design to use less than 3,000 LEGO elements!”
César Carvalhosa Soares
“I loved treehouses as a kid, and still dream of having one in my backyard one day. In fact, when I
applied to become a designer at the LEGO Group, my portfolio contained a couple of treehouse
builds. So ever since Kevin’s original treehouse submission got the required 10,000 supporters, I
was rooting for it to be picked and made as an official set. Having the opportunity to work on this
project was really special.
This project was different to my
previous work, which was mainly
on LEGO
®
Star Wars
™
, because
the build is so organic and there
was room for creative freedom.
My role was to pick up the original
submission and adapt and tweak
it to match the high quality stan-
dards of the LEGO brand. Things
like the stability of the model, the
overall aesthetics, the build flow
and playability of the model had
to be considered.
The most challenging part for
me was making the roofs remov-
able so that the cabins could be
accessed. The solution was to
create the entire last third of the
tree as one removable part.
Kevin came to Billund, so we had
the chance to collaborate closely
and discuss some points regard-
ing the treehouse design. This re-
ally helped create a set that would
meet both his expectations but
also the LEGO brand standards.
What I love about the treehouse is the bit of landscape with the little stream, the way that all the
cabins have different details and also the fact that there is no “back side” to the model. There is
almost the same amount of detail and intricacy from every angle that you look at. But the thing
that I’m really proud of is the fact that you can swap the colors of the leaves to match different
seasons with pieces from just one set. I suggested this option so I’m super happy that we could
make it happen.”
21318_BI_MarketingPage_V39.indd 4 4/10/19 9:49 AM
Meet the maker …
Meet the LEGO
®
Designer
Kevin Feeser, Fan Designer
The person behind the original Treehouse design is Kevin Feeser, a hairdresser and huge LEGO
®
fan from France. Not just creative by profession, Kevin is an avid lover of design, architecture
and nature, all of which merges together in his awesome treehouse creation. Here is more
from the man himself …
“I’m passionate about nature, wildlife and wooden constructions. So the idea for the model
emerged during an unusual weekend with friends in Robinson Crusoe-style treehouses. The tree
trunk was the most difficult part of the model to get right, because it had to be robust enough to
support three shacks while using the least number of elements possible! Also, the shacks were a
challenge … there had to be a lot of details, and bridges and stairs between each hut, as well as
an overall round shape.
It took about two months (about 300 hours) to complete the model. I remodeled the whole proj-
ect six times (trunk, shacks, roofs, leaves, etc.) in designing my final creation. When I saw that I
had reached the magic 10,000 supporters in less than 4 months, I was very proud and really hap-
py! I always believed in my creation but didn’t expect it to reach the 10,000 supporters so quickly.”
To create a successful LEGO Ideas product idea:
“Be creative - check out what’s out there … and then do something entirely different.
Be inspired - put together a portfolio of real things (photos, drawings, etc.).
Be prepared - source the right elements, visit the LEGO Pick-a-Brick website, etc.
Finally, carefully read the LEGO Ideas rules. From my own experience, I misread the rules and I
had to remodel my whole design to use less than 3,000 LEGO elements!”
César Carvalhosa Soares
“I loved treehouses as a kid, and still dream of having one in my backyard one day. In fact, when I
applied to become a designer at the LEGO Group, my portfolio contained a couple of treehouse
builds. So ever since Kevin’s original treehouse submission got the required 10,000 supporters, I
was rooting for it to be picked and made as an official set. Having the opportunity to work on this
project was really special.
This project was different to my
previous work, which was mainly
on LEGO
®
Star Wars
™
, because
the build is so organic and there
was room for creative freedom.
My role was to pick up the original
submission and adapt and tweak
it to match the high quality stan-
dards of the LEGO brand. Things
like the stability of the model, the
overall aesthetics, the build flow
and playability of the model had
to be considered.
The most challenging part for
me was making the roofs remov-
able so that the cabins could be
accessed. The solution was to
create the entire last third of the
tree as one removable part.
Kevin came to Billund, so we had
the chance to collaborate closely
and discuss some points regard-
ing the treehouse design. This re-
ally helped create a set that would
meet both his expectations but
also the LEGO brand standards.
What I love about the treehouse is the bit of landscape with the little stream, the way that all the
cabins have different details and also the fact that there is no “back side” to the model. There is
almost the same amount of detail and intricacy from every angle that you look at. But the thing
that I’m really proud of is the fact that you can swap the colors of the leaves to match different
seasons with pieces from just one set. I suggested this option so I’m super happy that we could
make it happen.”
21318_BI_MarketingPage_V39.indd 5 4/10/19 9:49 AM
LEGO.com/apps
Check for compatibility
Kompatibilität prüfen
Vérifi er la compatibilité
Controlla la compatibilità
Comprueba tu compatibilidad
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Ellenőrizd a kompatibilitást
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检查兼容性
Download the LEGO
®
Life App
Lade dir die LEGO
®
Life App herunter
Télécharge l’application LEGO
®
Life
Télécharger l’application LEGO
®
Life
Scarica l’app LEGO
®
Life
Descarga la app LEGO
®
Life
Descarrega a App LEGO
®
Life
Töltsd le a LEGO
®
Life Appot!
Lejupielādē lietotni LEGO
®
Life
下载 LEGO
®
Life 应用程序
1
Scan the code on the front cover
Scanne den Code auf der Titelseite
Scanne le code sur la page de
couverture
Scanner le code sur la page couverture
Scansiona il codice sulla copertina
Escanea el código de la portada
Faz scan do código na frente da capa
Olvasd be a borítón látható kódot!
Noskenē kodu uz priekšējā vāka
扫描封面上的二维码
2
Get the Building Instructions
Hol dir die Bauanleitung
Obtiens les instructions de montage
Obtenir les instructions de montage
Scarica le istruzioni per la costruzione
Consulta las instrucciones de
construcción
Obtém as Instruções de Construção
Szerezd be az építési útmutatókat!
Saņem būvēšanas instrukcijas
获取拼搭说明
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432
Customer Service
Kundenservice
Service Consommateurs
Servicio Al Consumidor
LEGO.com/service or dial
:
00800 5346 5555
:
1-800-422-5346
LEGO.com/ideas
LEGO and the LEGO logo are trademarks of the/sont des marques de commerce du/
son marcas registradas de LEGO Group. ©2019 The LEGO Group.
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s19)
© Disney
SHARE YOUR IDEA
PARTAGE TON IDÉE
COMPARTE TU IDEA
GATHER SUPPORT
OBTIENS DE L’APPUI
OBTÉN APOYOS
LEGO
®
REVIEW
EXAMEN LEGO
®
REVISIÓN DE LEGO
®
21318_BI_MarketingPage_V39.indd 14 4/10/19 9:49 AM
LEGO.com/ideas
LEGO and the LEGO logo are trademarks of the/sont des marques de commerce du/
son marcas registradas de LEGO Group. ©2019 The LEGO Group.
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s19)
© Disney
SHARE YOUR IDEA
PARTAGE TON IDÉE
COMPARTE TU IDEA
GATHER SUPPORT
OBTIENS DE L’APPUI
OBTÉN APOYOS
LEGO
®
REVIEW
EXAMEN LEGO
®
REVISIÓN DE LEGO
®
21318_BI_MarketingPage_V39.indd 14 4/10/19 9:49 AM
LEGO.com/ideas
LEGO and the LEGO logo are trademarks of the/sont des marques de commerce du/
son marcas registradas de LEGO Group. ©2019 The LEGO Group.
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s19)
© Disney
LEGO
®
REVIEW
EXAMEN LEGO
®
REVISIÓN DE LEGO
®
NEW LEGO
®
PRODUCT
NOUVEAU PRODUIT LEGO
®
NUEVO PRODUCTO LEGO
®
21318_BI_MarketingPage_V39.indd 15 4/10/19 9:49 AM
Aimez-vous cet ensemble
LEGO
®
Ideas ?
Le Groupe LEGO aimerait connaître votre opinion sur le
produit que vous venez d’acheter. Vos commentaires nous
aideront à concevoir les futurs produits de cette gamme.
Veuillez visiter :
LEGO.com/productfeedback
En remplissant ce court sondage sur le produit, vous
serez automatiquement inscrit à un tirage au sort pour
gagner un prix LEGO
®
.
Des conditions s’appliquent.
DoyoulikethisLEGO
®
Ideasset?
The LEGO Group would like your opinion on the new product you have just purchased. Your feedback will help shape
the future development of this product series.
Please visit:
LEGO.com/productfeedback
By completing our short feedback survey, you will be automatically entered into a drawing to win a LEGO
®
prize.
Terms & Conditions apply.
¿Te gusta este set LEGO
®
Ideas?
The LEGO Group quiere conocer tu opinión acerca del
nuevo producto que acabas de comprar. Tus comentarios
nos ayudarán a dar forma a los futuros productos de
esta serie.
Visita:
LEGO.com/productfeedback
Al contestar este breve cuestionario de opinión,
participarás automáticamente en el sorteo de un
producto LEGO
®
.
Sujeto a términos y condiciones.
21318_BI_MarketingPage_V39.indd 17 4/10/19 9:49 AM
LEGOandtheLEGOlogoaretrademarksofthe/sontdesmarquesdecommercedu/sonmarcasregistradasdeLEGOGroup
©1TheLEGOGroup
/