Hasselblad Lunar User manual

01

Victor Hasselblad was once asked by the Swedish military if he could produce

an identical copy of a recovered German camera. Legend has it he responded,

...and so the Hasselblad quest for perfection was born.

“No, but I can make a better one.”

03

CONTENTS

PAST PRESENT & FUTURE .............................................. 05

FIVE FOUR THREE TWO ONE .......................................... 07

BEAUTY IS IN THE COMPOSITION ...................................09

AN ALMOST MAGNETIC EFFECT ....................................... 11

MADE FROM LUXURY ...................................................... 13

THE COLLECTION ...........................................................19

MAHOGANY....................................................................23

OLIVE WOOD ................................................................. 29

BROWN TUSCAN LEATHER .............................................

39

BLACK ITALIAN LEATHER ............................................... 44

CARBON FIBRE ..............................................................53

ACCESSORIES ............................................................... 58

OVERVIEW .................................................................... 64

THE TOP OF ITS CLASS .................................................. 67

LENSES ........................................................................ 68

SENSOR INFORMATION...................................................71

TECHNICAL SPECIFICATIONS ...........................................72

05

For over sixty years now, Hasselblad has been devoted to a very

simple task: producing the finest camera equipment known

to man. During this time we have succeeded in doing just that,

“To Help Photographers Achieve Their Photographic Potential”.

At the heart of Hasselblad’s technical perfection lies Victor

Hasselblad’s passion and drive to produce photographic

equipment pursuing the ambition to help photographers

exhibit their vision of life.

PA ST

PR ESEN T

& FUTURE

07

FIVE

FOUR

THREE

T WO

ONE

The Hasselblad Lunar takes its aesthetic

and technological inspiration from the first

camera to go into space; the Hasselblad

500C of 1957. It revives the timeless charm

of the 500 through its advanced P.V.D finish

frame and the contrast in colour between

the carbon fibre camera body, the lens and

the extended titanium mechanical controls.

It offers an evocative vintage look with a

truly elegant appeal.

NASA / HASSELBLAD

09

BEAUT Y

IS IN THE

COMPOSITION

Vintage and high-tech Italian design paired with Swedish tradition,

for a camera featuring a unique and unmistakable style. Talent,

patience and elegance with an artisan’s touch. Leather and wood,

carefully selected raw materials, are turned into timeless stylish

details recalling the know-how of authentic artisan masters.

Traditional skills, the development of special techniques, a passion

for perfection: everything comes together to create objects of

exceptional quality, unique because they are perfected one by one,

individual as only the hand of an artist can make them.

11

Lunar is the result of meticulous engineering research.

The impeccable calibration of its body makes it possible for

Lunar to support both compact and professional DSLR type lenses

whilst always ensuring excellent balance. Thanks to the perfectly

handcrafted ergonomic grip, the relationship between user and

camera is unique, creating an almost magnetic effect that causes

irresistible attraction and an arresting experience.

At Hasselblad we believe ergonomics and style can sit comfortably

together. Lunar is the proof.

AN

ALMOST

MAGNETIC

EFFECT

13

MADE FROM LUXURY

Hasselblad’s history underpins a relentless quest for excellence.

Traditional skills teamed with a passion for perfection mean

everything seamlessly comes together to create these objects

of exceptional quality. Simultaneously the Lunar has both a vintage

and a high-tech aesthetic, exemplified by its Italian design and its

Swedish pedigree. It’s unique. It’s unmistakable.

15

Handcrafted original prototype

17

Workshop assembly

19

THE

COLLECTION

21

“Without craftsmanship, inspiration is a mere reed

shaken in the wind.”

- JOHANNES BR AHMS

23

The warmth of nature

The finest mahogany wood with a waxless

matt finish to optimise the grip. In addition to

its high structural strength, this material retains

its original warm tones, whilst with the passage

of time it acquires an aged appearance through

the patina that covers it.

MAHOGANY

25

27

Shutter release detail

29

A hint of opulence

The unmistakable richly-veined olive wood

provides a tough and durable grip with a matt

finish offering a comfortable, smooth hold.

The wood will age subtly over time, giving the

indelible stamp of the owner.

OLIVE WOOD

31

33

Bespoke top dials

35

“Love of beauty is taste. The creation of beauty is art.”

- RALPH WALDO EMERSON

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Hasselblad Lunar User manual

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