The Ricoh rdc 4300 is a versatile digital camera that lets you capture and share your memories with ease. With its 180° rotating lens and flash, you can take shots from a variety of angles without contorting yourself. The 3X zoom lens lets you compose a wide range of pictures, from close-ups to scenery shots, without moving your position. The white balance function helps you capture natural colors in any lighting condition, and the macro mode lets you take detailed close-ups as close as 3.1 inches from the subject.