Omron Automotive Sensing Solutions Summary User guide
- Type
- User guide
Campaign-in-a-Box
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
What’s included
eBlast Kit: a word document with copy and a collection of images for three separate
emails. Also included is an ideal example of an email blast. These materials should be used
to generate mass eBlasts to customers.
Email Signature Ads: ads that can be embedded into an email signature along with the
hyperlink to maximize campaign visibility.
Canned email messages: a word document containing scripted email communications
that sales reps can copy, paste, and send to customers directly. Intended to feel like it’s
coming from a person, messaging is not as formal, light on verbiage and to the point.
Image Collection: a collection of images to help create deliverables.
Video Library: a collection of video links that sales reps can share with customers.
This reference also includes a set of customizable promotional videos you can add
your logo to along with an option to request B-roll footage to produce your own
promo videos.
Social Media Kit: a series of canned social media posts divided by platform in a
word document along with a folder of images to accompany the posts. This takes
the work out of social media by allowing you to copy, paste, and post with ease.
Sales Materials: PDF sales materials including Success Stories, Product Brochures,
Datasheets, Product Catalogs, etc.
A collection of resources to help sell the value of Omron products
This document outlines everything that is contained in this Campaign-in-a-Box. Included are descriptions and
examples for added clarity. The link above will take you to download any asset included in this document.
Download Assets
Eblast Kit
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
Use these materials with your email service platform of choice (MailChimp, Constant Contacts, HubSpot) to
generate mass eBlasts to send to customers.
Email 1
Email Subject line: Enable connectivity and leverage your automotive plant data with Omron
sensors
Preview Text: Elevate your plant’s operations with smart sensing solutions
Enable connectivity and leverage your automotive plant data
Industry 4.0 is changing the landscape for automotive manufacturers, with data serving as a path
towards increased productivity, better yields, and lower production and maintenance costs. By
collecting real-time machine and process data, you can elevate your plant’s operations and maintain
your competitive edge.
IO-Link-enabled proximity sensors — like the E2EW from Omron — help you identify areas of
improvement, monitor the lifespan of machine components, and accurately log runtime data. Using
alarms in conjunction with data can alert operators to potential issues before they become serious.
Furthermore, with up to four times the range of standard sensors, Omron sensors make for a exible
integration experience.
To schedule a demo and learn how to better leverage your plant data, contact your local rep today.
[Let’s schedule a demo]
Email 2
Email Subject Line: Avoid sensor failure and production downtime with stainless-steel-bodied
sensors from Omron
Preview Text: Reduce your risk of unplanned downtime caused by sensors
The thousands of dollars lost due to a production stoppage becomes all the more frustrating when
the cause is a simple sensor failure. Automotive manufacturing environments require sensing
solutions with enhanced durability, range, and monitoring capabilities to eliminate misreads from
slag buildup and damage caused by cutting oil or collisions.
Stainless-steel-bodied sensors like the E3AS-HL and E2EW are highly resistant to damage from
collisions and abrasion when compared with conventional sensing options. Purpose-built with a
proprietary coating to minimize buildup, these sensor families minimize misreads and maintenance
needs.
Coupled with extended sensing ranges, easy set-up, and IO-Link-enabled process monitoring,
Omron sensors provide substantial savings by reducing your risk of unplanned downtime.
To schedule a demo and learn how Omron can help your automotive plant save, reach out to your
local rep today.
[Let’s schedule a demo]
Canned Email Messages
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
Scripted email communications that individual sales reps within an organization can copy, paste, and send to
customers directly. The copy is intended to feel like it is coming from a person: messaging is less formal, light on
verbiage, and to the point.
Email 1
Email Subject line: Solve your stamp and weld problems with smarter sensors
Hi [NAME],
We’ve been hearing a lot about the challenges our customers face in stamp and weld applications. For example, certain sensor types are
easily destroyed by weld splatter and slag buildup, and many sensors aren’t optimized to easily detect small holes in stamped parts.
Did you know that Omron sensors can solve these problems? With exceptionally long sensing distances, stable detection for both iron and
aluminum, the option to use either a spot or a line beam, and support for IO-Link, the Omron sensing portfolio addresses every issue in
stamp and weld.
At [COMPANY NAME], we take your specic application concerns into account when devising an automation solution. I’d like to schedule a
time to chat with you about your stamp and weld needs and see how Omron sensors can transform your application for the better.
What’s your availability for next week?
Sincerely,
[NAME]
Email 2
Email Subject Line: How IO-Link helps with stamp and weld applications
Hi [NAME],
You’re probably aware that slag-resistant, oil-repellant, and otherwise industry-ready sensors are essential for stamp and weld applications,
and we have many sensors that meet these qualications. But do you know why it’s also important to have IO-Link?
IO-Link oers intelligence at the sensor level that can give insights into sensor status and functionality. Whether there’s slag buildup on the
sensing surface, or a part is getting close enough to damage the sensor, IO-Link will help sound the alarm.
At [COMPANY NAME], we carry a variety of Omron sensors, which are getting smarter by the year. The newest models all incorporate IO-
Link, and I’d like to schedule a time to discuss the benets of these sensors in detail. What’s your next week looking like?
Sincerely,
[NAME]
Email 3
Email Subject Line: Maximize stamp and weld success with versatile and environmentally resistant sensors
Hi [NAME],
At [COMPANY NAME], we’re aware of how important it is to make sure that your transfer equipment and robotic arms are meticulously
coordinated and that your dies are completely free of wear and tear. Sensors are a crucial tool for keeping everything perfectly in line.
This means that if your sensors fail, your whole system could be jeopardized. That’s why it’s important to select sensors that can hold up
well in challenging environments and that can exibly detect dierent types of metals and surfaces.
Whether your concern is slag buildup, downtime caused by part collisions, diculty detecting grooved or rough surfaces, or all of the
above, the Omron sensing portfolio can x the issue. I am happy to set up a time next week to learn more about your needs and discuss
your options.
Let’s chat soon!
[NAME]
Email Signature Ads
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
JPEG ads that can be embedded as part of an email signature within outlook to cross promote the automotive
sensor campaign. Users ideally would embed a hyperlink to download an asset or to go to a landing page.
Image Collection
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
A collection of images to help create deliverables. These images can be used for eBlasts, marketing materials and
any other automotive sensor sales materials.
Video Library
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
A collection of video links that sales reps can copy, paste, and send to customers directly.
Omron E2EW Series metal face proximity sensors-
Reliable detection for iron and aluminum
Omron E2E Next proximity sensors-
Exceptional Sensing Range
OMRON E3AS photoelectric sensors-
Antifouling Lens Coating
Easy Commisioning E3AS-HL
Engine block detection E3AS-F
Social Media Kit (LinkedIn/ Facebook Posts)
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
Once a week, copy and paste the messaging below onto the corresponding social media platform to promote
the campaign. Make sure you properly tag your company and Omron Automation.
POST 1 I Week 1
Automotive stamp and weld applications are among the most dicult sensing environments
with processes often making proximity sensors susceptible to impact from fast-moving parts.
The stainless steel body and thick metal head of the Omron E2EW makes it highly durable
against friction and collisions.
https://assets.omron.com/m/214ec0397d9c2975/original/E2EW-Durability-Flyer.pdf
#automotive #sensing #automation #omronautomation
POST 2 I Week 2
In automotive applications where there’s unevenness in the object’s surface or variation in the
targets location, traditional laser sensors often experience chattering or simply fail to detect
the part reliably. The wide line beam functionality of the Omron E3AS-HL provides consistent
readings regardless of variation in surface contours making it ideal for stamped parts with holes,
grooves, or ridges. Learn More: https://assets.omron.com/m/29f5d33e5eb37fee/original/E3AS-
Series-Automotive-Brochure.pdf
#automotive #sensing #automation #omronautomation
POST 3 I Week 3
As one of the few automation providers that can deliver a complete IO-Link solution with
sensors, masters, hubs, cabling, PLCs and HMIs, Omron enables plant connectivity and IIoT
by collecting real-time machine and process data at the sensor level. Explore our IO-Link
brochure for more details:
https://assets.omron.com/media/?mediaId=E4A2E819-4CFD-4A9D-BC0E354E1E69677D
#automotive #sensing #automation #omronautomation
POST 4 I Week 4
Manually collecting sensor runtime data is a tedious, error prone, and time-intensive process
which requires operators to manually log all runtime data. IO-Link enabled proximity sensors
like the Omron E2EW help automotive manufacturers monitor sensor outputs, detection
strength, and internal temperature in real time to avoid downtime due sensor error. Download
our brochure for more details: https://assets.omron.com/m/5a2bf9b7238156/original/E2EW-
Series-Welding-Proximity-Sensors-Brochure.pdf
#automotive #sensing #automation #omronautomation #IIoT #industry40
POST 5 I Week 5
Frustrated with having to set up separate emitters and receivers to detect oddly shaped or
reective objects in your automotive application? The E3AS family of photoelectric sensors
by Omron uses distance-based sensing and several beam spot options to ensure targets are
detected regardless of color or nish while oering the convenience of single sensor housing.
Explore our brochure to learn more: https://assets.omron.com/m/29f5d33e5eb37fee/original/
E3AS-Series-Automotive-Brochure.pdf
#automotive #sensing #automation #omronautomation
Social Media Kit (LinkedIn/ Facebook Posts)
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
Once a week, copy and paste the messaging below onto the corresponding social media platform to promote
the campaign. Make sure you properly tag your company and Omron Automation.
POST 7 I Week 7
Many stamp and weld applications call for the detection of a variety of metals. However,
sensors detect dierent metal types at dierent distances, often requiring users to mount
their sensors in vulnerable areas. With four times the standard sensing range, the Omron E2E
Next allows for mounting at greater distances from moving parts to minimize collisions and
avoid costly downtime. Explore our brochure for more details: https://assets.omron.com/
m/5bf7a9928d97ba69/original/E2E-NEXT-Series-Product-Brochure.pdf
#automotive #sensing #automation #omronautomation
POST 8 I Week 8
Did you know that by using an IO-Link Master to connect proximity sensors and controllers,
HMI’s can be used for early location and failure detection in sensors? With complete IO-Link
solutions for automotive applications, Omron sensors, masters, hubs, cabling, PLCs and HMIs
allow automotive plants to minimize expenses while fully embracing industry 4.0. Learn more:
https://assets.omron.com/media/?mediaId=E4A2E819-4CFD-4A9D-BC0E354E1E69677D
#automotive #sensing #automation #omronautomation #IIoT #industry40
POST 6 I Week 6
Is weld spatter and slag build up destroying your sensors prematurely? The proprietary slag
resistance coating of the Omron E2EW repels slag better than traditional coatings and is resilient
against any scrubbing that is required for cleaning o buildup. IO-Link can also help identify
when it’s necessary to clean the sensor surface. Watch our video for more insight: https://
automation.omron.com/en/us/video/player/12544
#automotive #sensing #automation #omronautomation
Sales Materials
Automotive Sensor Campaign
Omron Automation | 800.556.6766 | automation.omron.com
©2022 Omron. All Rights Reserved.
Digital PDF sales materials including Success Stories, Product Brochures, White papers, Product Catalogs.
E2EW Durability Flyer
E2E Sensor Brochure E2E Next DC Proximity Sensors
Brochure
E3AS Automotive Brochure
Understanding IOLink Whitepaper
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Omron Automotive Sensing Solutions Summary User guide
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