www.minoltaeurope.com The essentials of imaging
MAIN TARGET USERS:
Picture-oriented PC users who care about
picture quality and functions
(general consumer market)
SUB TARGET USERS
Photo enthusiasts and hobbyist
People who make use of images for business
purposes (business user market)
Main purposes: presentations, image databases,
reports, and printing (simplified
printing)
Business field: medical specialists, R&D centres,
factories, magazines, news
media, government offices, and
general companies
Characteristics of target users:
• Most users have conventional cameras for silver-
halide film material and feel a sense of closeness
to photography.
• They use computers for various applications and
have some knowledge of image editing software.
• They find great value in using digital images
(speed, cost, convenience).
• They have a strong desire to take high-level
pictures, and thus rather than compactness, they
place more emphasis on functions including
picture quality, controllability, flexibility with
scenes and prefer a large number of manual
mode functions.
• Hobbyist aged 30 to 60 who is willing to spend
money (choosing performance rather than price)
and has selective tastes.
3
Target Consumers