PUTTING THE
CONSUMER FIRST
The reinvented Tempur-Pedic
®
wasn't born from the vision of
a handful of business people.
It was born from listening to
thousands of mattress consumers
who are yearning for simplification,
consistency and authenticity in the
mattress buying process, and for
brands that can truly deliver on
innovative sleep experiences.
KEY CONSUMER
TRENDS IMPACTING
NEW PRODUCT
ARCHITECTURE
• SIMPLIFICATION & CONSISTENCY
Clear platforms oering unique,
consumer-driven benefits enable
easier path to purchase.
• CONSUMER-LED LANGUAGE
Ease our consumers' mattress
buying journey by being clear,
authentic and relatable.
• INNOVATION QUOTIENT
Ensure we're delivering
industry-leading innovation
at every price point.
Based on these insights, our
approach to updating our product
architecture over the next 12 to 18
months is squarely consumer-first.
Each model clearly communicates
a simple and compelling value
proposition, with purposeful
benefits designed to help our
consumer find the Tempur-Pedic
®
that’s right for them.
7