2
.
Y
our date of birth:
Month Year
3. M
arital status:
1
.
l M
arried 2.
l S
ingle
4. T
elephone Number:
5. D
ate of purchase:
Month Day Year
6. Model number:
7. S
erial number:
8. W
hich stores did you shop
b
efore
b
uying this product?
(
chec
k
all that apply)
0
1.
l H
ome Depot 07.
l H
ardware store
0
2.
l I
ndependent dealer
0
8. l O
ther
d
epartment store
0
3.
l L
owe’s 09.
l O
ther discount store
04.
l Sears 10. l Other home center
0
5.
l T
ractor Supply Co. 11.
l O
nline
06.
l Wal-Mart 12. l Other
9. N
ame of store where purchased:
1
0.
How did you first learn about this product?
1
.
l A
dvertisement 5.
l I
n-store display
2.
l Friend/family 6. l Direct mail
3
.
l W
o
rd of mouth
7.
l I
nternet/W
e
bsite
4.
l Review in magazine/
8.
l Salesperson
newspaper
9.
l Other
11. W
hat three (3) factors most influenced your selection of
t
his product?
01. l Recommendation of
07.
l Brand reputation
f
riend/relative 08.
l G
ood price/value
02.
l Review in magazine/ 09. l Prior experience
n
ewspaper with brand
03.
l Newspaper 10. l Salesperson
advertisement recommendation/demo
0
4.
l T
elevision 11.
l S
pecial offer/discount/
advertisement
r
ebate
05.
l Retailer reputation
12.
l Other
06.
l In-store display
12. What three (3) features most influenced your purchase of
this product?
01. l Engine size/
10.
l W
ork capacity
amperage 11.
l TrimmerPlus
02.
l Warranty capability
03.
l Ease of starting
12.
l EZ-Pull system
04.
l Cutting/clearing/ 13. l Cutting swath/blower
tilling width performance
05.
l Attachment/
accessor
y
14.
l Special feature
availability
(i.e. SpeedSpool)
06.
l Engine brand 15. l Vacuum/mulching
07.
l T
ransmission/drive
capability
system
16.
l Lightweight design
08.
l Bag/mulch/discharge 17. l Style/design/color
versatility 18.
l Other
09.
l Bar length
13. What other brands did you consider before buying this
product?
01. l Ariens 14. l Poulan Pro
02.
l Black & Decker 15. l Remington
03.
l Bolens 16. l Ryobi
04.
l Craftsman 17. l Simplicity
05.
l Cub Cadet 18. l Snapper
06.
l Echo 19. l Stihl
07.
l Homelite 20. l Toro
08.
l Honda 21. l Troy-Bilt
09.
l Husqvarna
22.
l W
eed-Eater
10.
l John Deere 23. l Yard Machines
11.
l Lawn Boy 24. l Yard-Man
12.
l Murray
25.
l Other
13.
l Poulan
1
4.
I
f this product replaced a similar product, how old was that
product?
1. l Less than 3 years old
2
.
l 3
or 4 years old
3.
l 5 or 6 years old
4
.
l 7
or 8 years old
5
.
l 9
or 10 years old
6
.
l M
ore than 10 years old
15. What type(s) of outdoor power equipment do you own or plan
to buy in the next 3 years?
(check all that apply)
O
wn Plan to
B
uy
W
a
lk-behind lawnmower ........................ l 0
1.
l
Lawn/garden tractor ............................... l 02. l
T
iller .......................................................
l 0
3.
l
S
nowthrower..........................................
l 0
4.
l
A
ir sweeper/blower.................................
l 0
5.
l
C
hainsaw................................................
l 0
6.
l
String trimmer
.
....................................... l 07. l
E
dger......................................................
l 0
8.
l
Chipper/shredder/vacuum ...................... l 09. l
L
og-splitter
.
............................................ l 1
0.
l
H
igh pressure washer.............................
l 1
1.
l
G
enerator................................................
l 1
2.
l
U
tility vehicle ..........................................
l 1
3.
l
Compact utility tractor (18-45 hp).......... l 14. l
O
ther
.......................................................
l 1
5.
l
1
6.
How large is your property?
1
.
l U
nder 1 acre
2
.
l 1
to 2 acres
3
.
l 3
to 5 acres
4
.
l O
ver 5 acres
17. Which of the following best describes your feelings toward
outdoor power equipment and maintaining your yard?
1
.
l I
buy premium power equipment—I love maintaining
my property and making it look great
2
.
l I
enjoy yard work and buy good equipment because
I
want my yard to look great
3.
l I have more important things to do than yard work—I
w
ant reliable equipment to get the job done quickly
4.
l I don’t like yard work—I want basic, reliable lawn
e
quipment at a low price
18. Not including yourself, what is the GENDER and AGE (in years)
of children and other adults living in your household?
1. l No one else in household 2. l Child under 1 year
M
ale Female Age Male Female Age
1
.
l 2
.
l 1
.
l 2
.
l
1
.
l 2
.
l 1
.
l 2
.
l
19. Occupation: (check all that apply) You Spouse
Professional/Technical............................ l 1. l
Upper Management/Executive
................
l 2. l
Middle Management............................... l 3. l
Sales/Marketing...................................... l 4. l
Clerical/Ser
vice W
orker
..........................
l 5. l
T
radesman/Machine Operator/Laborer
...
l 6. l
20. Are you or your spouse: You Spouse
A Homemaker?
.......................................
l 1. l
Retired?
..................................................
l 2. l
A Student?.............................................. l 3. l
Self Employed/Business Owner?
............
l 4. l
W
orking from a Home Office?
................
l 5. l
In the Military? ....................................... l 6. l
A V
eteran?..............................................
l 7. l
21. Which group describes your annual family income?
01. l Under $15,000
08.
l $75,000-$99,999
02.
l $15,000-$19,999 09. l $100,000-$124,999
03.
l $20,000-$29,999 10. l $125,000-$149,999
04.
l $30,000-$39,999 11. l $150,000-$174,999
05.
l $40,000-$49,999
12.
l $175,000-$199,999
06.
l $50,000-$59,999 13. l $200,000-$249,999
07.
l $60,000-$74,999 14. l $250,000 & over
22. Level of education: (chec
k highest le
v
el completed)
1. l Completed High School
2.
l Completed College
3.
l Completed Graduate School
23. Which credit cards do you use regularly?
1. l American Express, Diners Club
2.
l MasterCard, Visa, Discover
3.
l Department Store, Oil Company, etc.
4.
l Do not use credit cards
1
.
1. l Mr. 2. l Mrs. 3. l Ms. 4. l Miss
F
irst Name Initial Last Name
S
treet Apt. No.
C
ity State ZIP Code
E
-mail Address
XJW01-01
PLEASE CONTINUE ON BACK ➤ ➤ ➤
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yrs. yrs.
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