LG 50UM7700PTA is a state-of-the-art TV that combines cutting-edge technology with a sleek design. With its 4K Ultra HD resolution, you'll experience stunning visuals with vibrant colors and sharp details. The Active HDR technology optimizes every scene, delivering a lifelike viewing experience. Immerse yourself in a world of sound with the Ultra Surround system, which creates a cinematic audio experience. LG's webOS platform offers a wide range of streaming apps, making it easy to access your favorite content.