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As you format text, styles are made for you
automatically and listed ready to be applied elsewhere.
Amend those and your text follows suit.
You can streamline your work by making a set of
styles first, then applying those as you go. You can
apply custom (non-tag) styles to a container and
affect all its contents in one stroke, then give selected
portions of the text further styling as required.
If you want to go further you can improve your
search engine chances and accessibility scores by
using traditional structural styles to control different
elements in your layout automatically, from tag-based
paragraph, header and list structures to object IDs and
so on. Start by editing the ‘p’ style in the Styles
window to control how paragraphs of text with no
custom formatting will appear.
Graphics
Don’t spend precious design time churning out sliced-
up and web-optimized graphics before you step across
to Freeway. As well as ready-made GIF, JPEG and PNG
files, Freeway Pro can import your original high-
resolution images whether they’re in TIFF, PDF, SVG
or even native Photoshop or Illustrator format. (Use
24-bit PNG if you have Freeway Express.) If you have
transparency in your original graphics this will be
carried across into your Freeway designs.
Scale, crop and stack your images, and your
output will always be generated as a screen-resolution,
web-optimized JPEG or GIF, or PNG if you prefer.
If you want sliced graphics—useful for making
rollover parts of a larger graphic, for example—then
uncheck the Combine Graphics option in the Inspector
palette. This produces web-ready graphics sliced along
the uncombined item’s boundaries, without you
having to take virtual scissors to your original images.
Just move the object to adjust the slice.
Optimizing
Use the Inspector palette to tweak an image’s output
format and compression levels to get the right balance
between file size and visual quality. You can see how
the compression controls affect the look of your
graphics by turning on the Graphics Preview option
in the View menu. If you have many large graphics
in the layout this can slow things down a little, as
Freeway reads each original image file and generates
the final optimized web version on the fly. But don’t
forget about this ability; you simply can’t beat seeing
precisely how something will look right there in your
page layout.
Code
Customizing Freeway’s output can be done using the
wide selection of Actions, plugin-like tools that extend
Freeway’s feature set.
You can also add custom code to specific places in
a layout by dropping in Markup Item objects, using
the HTML Markup window to reach specific parts
of the overall code structure, or by adding extended
markup directly to elements and styles. You can even
make your own Actions to simplify tasks, making even
complex conditional code production a repeatable
snap.
Thinking Design