Ford Focus 2012 Owner's manual

Ford
Brand
Ford
Model
Focus 2012
Category
Cars
Type
Owner's manual
Focus
2012
1
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
FocusMustang
What’s Important
Key Messages 2
Key Features Overview 2
Key Competitors 2
Key Features 3
Focus Industry-exclusives 4
The C-segment 4
2012 Focus Compared to 2011 4
Model Lineup
S Content 5
SE Content 6
SEL Content 7
Titanium Content 8
Performance/Handling
Active Grille Shutter
13
Brakes
16
Chassis Overview
14
Engine, 2.0L Duratec
DOHC I-4
Aggressive Deceleration Fuel Shut-off (ADFSO)
10
Composite Intake Manifold
10
Gasoline DIrect Injection
10
Key Features
9
Smart Regen Charging
11
Twin-independent Variable Cam Timing (Ti-VCT)
10
Fuel Economy, EPA-estimated
13
Packages
SE Sport Package
16
Super Fuel Economy Package
16
Titanium Handling Package
16
Partial Zero Emissions Vehicle (PZEV) Defined
9
Steering, Rack-and-Pinion
Active Nibble Control
15
Drift Control
15
Electric Power-Assisted Steering
15
Suspension, European-inspired
Control-blade Multilink Rear
15
MacPherson Strut Front
14
Torque Vectoring Control
14
Towing, Flat/Neutral
16
Transmissions
5-speed Manual
11
PowerShift 6-speed Automatic
11, 12, 13
Safety/Security
Active Park Assist 20
AdvanceTrac Electronic Stability Control
17
Airbags
All-new Ford Next Generation Technology
19
First- and Second-row Side Curtain Airbags
19
Front-seat Side
19
Anti-theft Systems 22
Automatic Headlamps with Wiper Activation 21
Braking System 17
Child Safety Locks, Rear-door 20
Crash Test Ratings
IIHS
22
NHTSA
23
Emergency Trunk Release 20
Forward Sensing System 21
Integrated Blind Spot Exterior Mirrors 20
LATCH System 20
MyKey 22
Parking Technology Package 21
Personal Safety System 18
Rain-sensing Windshield Wipers 20
Rear View Camera 21
Safety/Security cont’d
Reverse Sensing System 21
SOS Post-Crash Alert System 22
SPACE Architecture 18
Structural Safety 18
Tailor Rolled Blanks 18
Tire Pressure Monitoring System (TPMS) 17
Traction Control 17
Trinity Crash Structure 18
Comfort/Convenience
Audio/Entertainment/Navigation
HD Radio
TM
/iTunes
®
Tagging
32
Navigation System, Voice-activated with SiriusXM Traffic and
SiriusXM Travel Link Services
33
Single-CD/MP3 Player
31
SiriusXM Satellite Radio
32
Sony
®
Premium single-CD/MP3 Player
31
Door Locks, Autolock/Autounlock 29
Easy Fuel Capless Fuel Filler 28
Intelligent 3-blink Turn Signal 26
Intelligent Access with Push-Button Start 26
Interior Features 29
Keyless Entry with Integrated Keyhead Transmitter 28
Packages
Convenience Package
30
Interior Protection Package
30
Interior Style Packages
30
MyFord Packages
30
SEL Premium Package
30
Titanium Premium Package
30
Winter Package
30
Seating 28, 29
SYNC Technology 27
SYNC with MyFord and SYNC with MyFord Touch
8" Center Stack LCD Screen
25
Favorites Control Switch
24
Gracenote
®
24
Instrument Cluster LCD Screen
24
Key Features
24
Wi-Fi
®
Capability
24
Quality/Reliability/Durability
24-Hour Roadside Assistance
35
Intelligent Oil-Life Monitor
35
Quality/NVH
34
Warranty Information
35
Design/Styling
Ambient Interior Lighting 37
Interior Key Design Elements 37
“Kinetic” Exterior Design 36
Packages
Interior Style Package – Arctic White
37
Interior Style Package – Tuscany Red
37
SE Sport Package
37
Model Distinctions 38
Wheels
39, 40
Color and Trim
41, 42
Instrument Cluster
43
Key Product Specifications
44
Accessories
45, 46
Table of Contents
www.hillerford.com
Focus
What’s Important
2012
2
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Focus
NOTE: See the latest Dealer Ordering Guide for feature availability.
Key Competitors
Primary Secondary
 
 
 
 
 
 
 
Key Messages
• Theall-new2012Focusisthe“C-segment”vehicleintheevolvingFordlineup
• Focuswillofferafour-doorsedanandafive-doorhatchbackinavarietyoftrimlevels,includinganall-new
Titanium model
• New2.0LDOHCI-4enginewithdirectinjectionandTwinindependentVariableCamTiming(Ti-VCT)foran
excellent balance of performance and fuel efficiency
• NewPowerShift6-speedautomatictransmissionwithSelectShiftcapability
• European-inspiredsuspensionhasbeentunedforagilityandprecision,rewardingthedriverwitha
connected-to-the-road feel
• All-new“kinetic”exteriordesignistonedandathletic,conveyingasenseofmotionevenwhenstill
• Focusoffersanimpressivearrayofsmarttechnologytypicallyfoundonlarger,morepremiumvehicles,
providing drivers a totally connected driving experience


(p. 36)


(p. 26)

(p. 20)

suspension
(pp. 14, 15)

(p. 14)



(pp. 11, 12, 13)


MyFord Touch
(pp. 24, 25, 26)
Focus
What’s Important
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Focus

• SSedan
• SESedanandHatchback
• SELSedanandHatchback
• All-newTitaniumSedanandHatchback

• Duratec2.0LDOHCI-4withTi-VCTandGasoline
DirectInjection
– PZEV emissions availability
• 5-speedmanualtransmission
• PowerShift6-speedautomatictransmission
• PowerShift6-speedautomatictransmission
withSelectShift capability
• European-inspiredfrontandrearsuspension
• TorqueVectoringControl
• ElectricPower-AssistedSteering(EPAS)withdrift
control and active nibble control
• SESportPackage
• SFEPackage
• TitaniumHandlingPackage

• 6standardairbags
• AdvanceTracelectronicstabilitycontrol
• Bodystructurefeaturesextensiveuseof
high-strengthBoron steel
• MyKey
• SecuriLockpassiveanti-theftsystem
• SOSPost-CrashAlertSystem
• TirePressureMonitoringSystem(TPMS)

• Activeparkassist
• Dual-zoneElectronicAutomaticTemperatureControl
• EasyFuelcaplessfuelfiller
• ForwardandReverseSensingSystems
• HDRadio
TM
capability with iTunes
®
tagging
• Integratedblindspotexteriormirrors
• Intelligent3-blinkturnsignal
• IntelligentAccesswithpush-buttonstart
• MediaHub
• Rain-sensingwindshieldwipers
• RearViewCamera
• SiriusXMsatelliteradio
• Sony
®
premium 10-speaker audio system
• SYNCvoice-activatedcommunicationsand
entertainment system
• SYNCwithMyFord
• SYNCwithMyFordTouch
• Tilt/telescopingsteeringwheelwithcontrols
for cruise and audio systems
• Universalgaragedooropener
• Voice-activatedNavigationsystem

• All-new“kinetic”exteriordesign
• All-newcockpit-styleinterior
• All-newwheeldesigns
• Ambientinteriorlighting
• InteriorStylePackages
– Arctic White
– Tuscany Red
• SESportPackage
• Trapezoidallowergrille
• “Z”bodysideaccentlines
Key Features
2012
Focus
What’s Important
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book

• EasyFuelcaplessfuelfiller
• MyKey
• SYNCwithMyFord
• SYNCwithMyFordTouch

The C-segment
Preparing for the arrival of the all-new Focus involves understanding all that this vehicle has to offer
customers in the C-segment. But what exactly is the C-segment and why is it so important? According to
Ford forecasters, global small car sales — B- and C-segments combined — will increase to 38 million by 2012.
To put this into perspective, this year one out of every four vehicles sold globally falls within the C-segment.
Withinfiveyears,theB-andC-segmentscouldreach25percentoftheU.S.market.
This is a golden opportunity for Ford, and the all-new Focus is positioned to appeal to this growing customer
segment. Ford has never been more ready to compete.
The Ford Car Lineup
With the launch of the 2011 Fiesta, the all-new Focus no longer fits into the “entry level” position in the Ford car
lineup. The Ford showroom is evolving and growing, and each of the models has a distinct place, appealing to
differentbuyerneeds.DemandforC-segmentvehiclesiscoming,inpart,fromatrendcalled“rightsizing.”This
means customers more conscious of fuel prices, their carbon footprints and their individual vehicle needs are
likely to choose vehicles in this segment.
It’simportanttonotecustomersdownsizecars—notexpectations.Thosestereotypingsmallcarsas“basic
transportation” are in for a surprise. The all-new 2012 Focus will offer an array of features and technologies
previously unavailable in this segment.

Focus loyalists coming into the showroom to see the all-new 2012 Focus will find a whole new vehicle. While
the first-generation Focus inspired design elements such as the daylight opening (DLO), which is the window
line that can be seen from the side, this Focus is quite different. The 2011 model is known for being fuel-
efficient and fun to drive with European-inspired ride and handling.
The next-generation Focus builds on this strong foundation — adding more performance-enhancing features
along with cool technology and so much more. These premium features offered on the 2012 model elevate
Focus from an economical starter vehicle to one that more-discerning buyers would love to own.
Focus
4
2012
Focus
Model Lineup
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
 The above information is an excerpt to be used with pages 2 and 3 of the 5/1/11 Focus Dealer Ordering Guide.
For the latest Dealer Ordering Guide, go to fmcdealer.com.
Performance/Handling
• Brakes—frontdisc/reardrum
• Drivetrain—front-wheeldrive
• Engine—2.0LDOHCI-4withTi-VCTand
gasoline direct injection
• Sparetire—miniwithsteelwheel
• Steering—ElectricPower-Assisted(EPAS)
rack-and-pinion with drift control and active
nibble control
• Suspension,front—European-inspired
independent MacPherson strut
• Suspension,rear—European-inspired
independent control blade
• Tires—P195/65HR15BSW
• TorqueVectoringControl
• Transmission—5-speedmanual
Safety/Security
• AdvanceTracelectronicstabilitycontrol
– Anti-lock Braking System (ABS)
– Traction control
• Airbags
– Driver and front passenger dual-stage
– Front-seat side
– Side curtain
• Belt-Minder(driver/frontpassenger)
• Centerhigh-mountedstoplamp(CHMSL)
• Childsafetylocks—reardoor
• Emergencytrunkrelease—glow-in-the-dark
(4-door Sedan models only)
• LATCH(LowerAnchorsandTethersfor
CHildren) System
• Safetybelts
– 3-point belts for all passengers
– Height-adjustable for front seat occupants
– Pretensioners
• SecuriLockpassiveanti-theftsystem
• SOSPost-CrashAlertSystem
• TirePressureMonitoringSystem(TPMS)
– Excludes spare tire
Comfort/Convenience
• Airfiltrationsystem—cabinparticulate
• Accessorydelay
• Airconditioning—manual,single-zone
• Audio—single-CDplayerwithMP3capability
– 4 speakers
– 80 watts
– Auxiliary audio input jack (in the glove box)
– Speed-sensitive volume control
• Centerconsole—floorconsolettewithstorage
• Coathooks—rear
• Cupholders—2front
• Defroster—rear-window
• Doorlocks—centralpower
– Autolock/autounlock
• EasyFuelcaplessfuelfiller
• Footrest—driver’sleft
• Heatducts—rearseat
• Horn—singlenote
• Instrumentation—speedometer,tachometer
and fuel gauge
• Intelligent3-blinkturnsignal
• Keys—1remotekeylessentryintegratedkey
fob, 1 simple key
• Lighting—front,rearandcargoarea
• Mirrors—power,manualfoldingwith
integrated blind spot mirror
• Powerpoint—12-volt,auxiliaryfront
• Remotekeylessentry
• Seats
– Driver 6-way manual adjust
– Front, cloth bucket seats with adjustable
head restraints
– Front passenger 4-way manual adjust
– Rear, cloth one-piece fold-down with
removable head restraints
• Steeringwheel—tilt/telescoping
• Storage—frontdoorbins
• Sunvisors—driverandfrontpassenger
• Warningbuzzers
• Windows—powerfrontwithdriver
one-touch-down
• Windshieldwipers—variableintermittent
Quality/Reliability/Durability
• Battery—maintenance-free
• Batterysaver
• IntelligentOilLifeMonitor
Design/Styling
• Antenna—mast
• Bumpers—paintedbody-color
• Cladding—lowerbodyside,black
• Doorhandles—black
• Glass—solar-tinted
• Grille—blackwithchrometrim
• Headlamps—quad-beamhalogen
• Instrumentcluster
• Mirrorcaps—exterior,black
• Moldings,rocker—black
• Wheels—15"styledsteelwithcovers

The Model Lineup Pages are based on the Dealer Ordering Guide and are designed to show key features/
standard equipment on each model as well as Equipment Group content. As you move through the model
lineup, each model adds to or upgrades the equipment of the preceding model, except where additions/
exemptions are noted. Focus 4-door sedan and 5-door hatchback are available in four models:
•S•SE•SEL•Titanium
S —
Standard model



• IncludesFocusSstandardequipment
Freestanding Options
Performance/Handling
• 2.0LI-4PZEVengine(981)
• Engineblockheater(41H)—includesactive
grille shutter system
• PowerShift6-speedautomatic
transmission (44W)
Focus
5
2012
Focus
Model Lineup
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Performance/Handling
• Tires—P215/55R16
Safety/Security
• MyKey
Comfort/Convenience
• Armrest—floorconsole
• Automaticheadlamps
• Floormats—frontrow
• Illuminatedentry
• Instrumentcluster
– Driver’s Message Center
• Packagetray—removable
(5-door)
• Seats—rear60/40split-
fold-flat seatbacks (5-door)
• Steeringwheel—redundant
audio controls
• Storage—mappockets(front
passenger seatback)
• Windows—powerrear
• Windshieldwiper—rear(5-door)
Design/Styling
• Doorhandles,exterior—
body-color
• Foglamps—roundwith
chromebezel
• Mirrorcaps,exterior—body-color
• Spoiler—rearliftgate(5-door)
• Wheels—16"steelwithcovers



• IncludesSEstandardequipment

 
– SYNC with MyFord
– Rear auxiliary 12-volt powerpoint
– Premium single-CD player with MP3 capability
and 6 speakers, 80 watts

 
– Cruise control
– Map lights
– Perimeter alarm

• Includes201A,202AandSiriusXM
satellite radio
Freestanding Packages and Options
Performance/Handling
• 2.0LI-4PZEVengine(981)
• Engineblockheater(41H)
(1)
• PowerShift6-speedautomatictransmission(44W)
 
– 16" steel wheels with unique aero wheel covers
– P215/55HR16 BSW low rolling resistance tires
– Rear disc brakes
– Rear spoiler
– SFE badge
 
– 16" painted aluminum wheels
– Leather-wrapped steering wheel
– Metallic interior finish (door pulls and
instrument panel)
– Piano Black lower grille
– PowerShift 6-speed automatic transmission
with SelectShift capability (required)
– Rear disc brakes
– Rear spoiler (standard on 5-door)
–Uniquesport-shapedfrontseats
Comfort/Convenience
 
– All-weather floor mats
– Reversible premium carpeted trunk/cargo
area mat with water-resistant underside
 

– All-weather floor mats
– Heated exterior mirrors with side marker lights
– Heated front seat cushions
• Powermoonroof(43M)
Design/Styling
• 16"machinedaluminumwheelswithpainted
pockets (64Z; 201A and 203A, requires SE
Sport Package)
• 17"machinedandpaintedaluminumwheels
(647; 201A and 203A only, requires
SE Sport Package)
• BlueCandyMetallicwithtintedclearcoat
exterior paint (Z9)
• RedCandyMetallicwithtintedclearcoat
exteriorpaint(U6)
• YellowBlazeMetallicTri-coatexteriorpaint(NQ)
 
– Black/Red two-tone leather-trimmed seats
with matching door trim inserts and floor
console armrest
– Coordinated Red steering wheel trim
– Premium floor mats
– Rear seat armrest
– Rear 60/40 split-fold-flat seatbacks (Sedan)
– Stainless steel door sill plates
– Package is color-coordinated to specific exterior
paint colors
 The above information is an excerpt to be used with pages 4–7 of the 5/1/11 Focus Dealer Ordering Guide.
For the latest Dealer Ordering Guide, go to fmcdealer.com.
Focus
SE —
Includes all S content, plus:
2012
(1) Equipped with active grille shutter system.
Focus
Model Lineup
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
 The above information is an excerpt to be used with pages 8–10 of the 5/1/11 Focus Dealer Ordering Guide.
For the latest Dealer Ordering Guide, go to fmcdealer.com.
Performance/Handling
• Activegrilleshuttersystem
(Sedan)
• Brakes—reardisc
• Tires—P215/55R16
• Transmission—PowerShift
6-speed automatic with
SelectShift capability
Safety/Security
• Alarm—perimeteranti-theft
Comfort/Convenience
• Audio—premiumsingle-CD
player with MP3 capability and
6 speakers, 80 watts
• Climatecontrol—Dual-zone
Automatic Temperature Control
• Console—overhead
sunglasses storage
• Cruisecontrol
• Floormats—frontandrear
• Lighting—readinglights,1strow
• Mirrors,exterior—withside
marker lamps
• Powerpoint—rear,auxiliary
12-volt
• Seats—60/40split-fold-flat
rear seatbacks
• Steeringwheel—leather-wrapped
• Storage—rearseatback
mappockets
• Sunvisors—dualilluminated
vanity mirrors
• SYNCwithMyFord
• Universalgaragedooropener
• Windows—powerwithone-
touch-up/-down for all windows
• Windshieldwiper—rear(5-door)
Design/Styling
• Ambientinteriorlighting
• Beltlinemolding—chrome
• Interiortrimfinish—metallic
instrument panel and
door pulls
• Lowergrille—painted
Piano Black
• Spoiler—rear(5-door)
• Wheels—16"paintedaluminum



• IncludesSELstandardequipment

 
– 6-way power driver seat with manual lumbar
– Electrochromic auto-dimming inside
rearview mirror
– Leather-trimmed seats
– Rain-sensing windshield wipers
– Rear armrest with storage
– Reverse Sensing System
– Wheels — 17" painted aluminum

 
– Sony
®
premium 10-speaker sound system
with subwoofer, 355 watts
– HD Radio
TM
– MyFord Touch
– SiriusXM satellite radio

• Includes301Aand302A
Freestanding Options and Packages

• 2.0LI-4PZEVengine(981)
• Engineblockheater(41H)
(1)
Comfort/Convenience
 
– All-weather floor mats
– Reversible premium carpeted trunk/cargo area
mat with water-resistant underside
 
(1)
– All-weather floor mats
– Heated exterior mirrors with security
approach lamps
– Heated front seat cushions
• Voice-activatedNavigationSystem(586)
• Powermoonroof(43M)
Safety/Security
 

– Active park assist
– Forward Sensing System
– Rear View Camera
Design/Styling
• 17"polishedaluminumwheels(64F)
• BlueCandyMetallicwithtintedclearcoat
exteriorpaint (Z9)
• RedCandyMetallicwithtintedclearcoat
exteriorpaint(U6)
• WhitePlatinumMetallicTri-coatexterior
paint (NQ)
•  (;
not available with Interior Style Package 97L)
– Black/Red two-tone leather-trimmed seats
with matching door trim inserts and floor
console armrest
– Coordinated Red steering wheel trim
– Premium floor mats
– Rear seat armrest
– Stainless steel door sill plates
– Package is color-coordinated to specific exterior
paint colors
• 
not available with Interior Style Package 97S)
– Arctic White/Black two-tone full leather-
trimmed seats with matching door trim inserts
and floor console armrest
– Coordinated White steering wheel trim
– Premium floor mats
– Rear seat armrest
– Stainless steel door sill plates
– Package is color-coordinated to specific exterior
paint colors
Focus

Includes all SE content, plus:
2012
(1) Equipped with active grille shutter system.
Focus
Model Lineup
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
 The above information is an excerpt to be used with pages 11–13 of the 5/1/11 Focus Dealer Ordering Guide.
For the latest Dealer Ordering Guide, go to fmcdealer.com.
Titanium —
Includes all SE content, plus:
Performance/Handling
• Activegrilleshuttersystem
• Brakes—reardisc
• Tires—P215/55R17
• Transmission—PowerShift6-speed
automatic with SelectShift capability
Safety/Security
• Alarm—perimeteranti-theft
Comfort/Convenience
• Audio—Sony
®
premium 10-speaker
sound system with subwoofer
– 355 watts
– HD Radio
TM
• Climatecontrol—Dual-zoneElectronic
Automatic Temperature Control
• Console—overheadsunglassesstorage
• Cruisecontrol
• IntelligentAccesswith
push-button start
• Lighting—readinglights,1strow
• Mirrors,exterior—withsidemarkerlamps
• Powerpoint—rear,auxiliary12-volt
• Seats
– 60/40 split-fold-flat rear
– Sport-shaped front seats
• Shifterhandle—leather-wrapped
• SiriusXMsatelliteradio
• Steeringwheel—leather-wrapped
• Storage—rearseatbackmappockets
• Sunvisors—dualilluminated
vanity mirrors
• SYNCwithMyFordTouch
• Universalgaragedooropener
• Windows—powerwithone-touch-up/
-down for all windows
Design/Styling
• Ambientinteriorlighting
• Beltlinemolding—chrome
• Decklidliner(sedan)
• Enginecover
• Foglamps—roundwithGlossBlackand
chrometrimbezel
• Grille—paintedPianoBlack
• Headlamps—blackaccentdetailtrim
• Interiortrimfinish—metallic
• Spoiler—rear
• Wheels—17"Sportpaintedaluminum



• IncludesTitaniumstandardequipment

 
– 6-way power driver seat with manual lumbar
– Electrochromic auto-dimming interior rearview mirror
– Leather-trimmed seats
– Rear armrest with storage
– Reverse Sensing System
– Rain-sensing windshield wipers
Freestanding Options and Packages
Performance/Handling
• 2.0LI-4PZEVengine(981)
• Engineblockheater(41H)
 
– 18" aluminum wheels
–Optimizedsuspensioncomponents
– P235/40R18 low-profile summer
compound performance tires
(1)
–Full-sizesparereplacesmini-spare
Comfort/Convenience
 
– All-weather floor mats
– Heated exterior mirrors with security
approach lamps
– Heated front seat cushions
• Voice-activatedNavigationSystem(586)
• Powermoonroof(43M)
Safety/Security
• Parking Technology Package (46P)
– Active park assist
– Forward Sensing System
– Rear View Camera
Design/Styling
• 17"polishedaluminumwheels(64F)
• 17"machinedandpaintedaluminumwheels
(647)
• BlueCandyMetallicwithtintedclearcoatexterior
paint (Z9)
• RedCandyMetallicwithtintedclearcoatexterior
paint(U6)
• WhitePlatinumMetallicTri-coatexterior
paint (NQ)
• YellowBlazeMetallicTri-coatexteriorpaint(UG)
•  (;
not available with Interior Style Package 97L)
– Black/Red two-tone leather-trimmed seats
with matching door trim inserts and floor
console armrest
– Coordinated Red steering wheel trim
– Premium floor mats
– Stainless steel door sill plates
– Package is color-coordinated to specific exterior
paint colors
• ;
not available with Interior Style Package 97S)
– Arctic White/Black two-tone full leather-
trimmed seats with matching door trim inserts
and floor console armrest
– Coordinated White steering wheel trim
– Premium floor mats
– Rear seat armrest
– Stainless steel door sill plates
– Package is color-coordinated to specific exterior
paint colors
Focus
8
2012
(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental
conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Key Messages
• NewDuratec2.0LTi-VCTI-4enginefeaturesdirectinjectionandAggressiveDecelerationFuelShut-off
(ADFSO) technologies
• All-newPowerShift6-speedautomatictransmissionprovidesexcellentmechanicalefficiencyand
performance advantages for the Focus as well as SelectShift capability on SEL and Titanium
• NewTorqueVectoringControldelivers“fun-to-drive”character
• RevisedEuropean-inspiredsuspensionsystemsdeliverexcellentrideandhandlingcharacteristics
• FocusoffersPartialZeroEmissionsVehicle(PZEV)capability
Engine


Key Features
• 160horsepower@6500rpm
• 146lb.-ft.oftorque@4450rpm
• TwinindependentVariableCamTiming(Ti-VCT)
• Directinjection
• AggressiveDecelerationFuelShut-Off(ADFSO)
helps fuel efficiency
• SmartRegenChargingalternator
• DualOverheadCam(DOHC)lightweightaluminum
cylinder head with 4 valves per cylinder helps deliver
a balance of horsepower and fuel efficiency
• Aluminumengineblockandcylinderheadhelpto
reduce overall vehicle weight to aid fuel efficiency
• Timingchain,insteadofabelt,helpsimprovedurability
• Piston-coolingjets
• Deepsumpoilpan
• Optimizedspraypatternandpistondomedesignfor
maximum fuel economy
• Speciallow-frictioncoatingonpistonskirt
• Oilpumpanddriveratiosizedforreducedfriction
• Oilchangeintervalupto10,000miles
(1)
• Matedtoa5-speedmanualorPowerShift6-speed
automatic transmission



Key Features
• 159horsepower@6500rpm
• 146lb.-ft.oftorque@4450rpm
• Includesallofthesameenginetechnologyofthe
2.0L Duratec DOHC Ti-VCT I-4
• Matedtoa5-speedmanualorPowerShift6-speed
automatic transmission
• StandardinallmodelsdeliveredtoCA,CT,MA,ME,
NJ, NY, OR, PA, RI, VT, WA
• Availableasalimitedoptionfororderssubmittedby
dealers in the cross-border states of AZ, DE, ID, MD,
NH, NV, OH, WV
• Meetszerofuel-basedemissionsstandardsby
demonstratingzerofuel-basedevaporativeemissions
• Fordcoverstheemissionsperformanceofits
California-emissions-certified PZEVs registered in
CA, CT, MA, ME, NJ, NY, RI and VT with a 15-year
or 150,000-mile (whichever occurs first) limited
warranty on emissions components (OR, PA and WA
do not require the extended PZEV warranty)
• Scoresa9.5(10isthehighestscore)ontheEPA’sGreen
Vehicle Guide ()
– Only a Zero Emissions Vehicle (battery electric or
fuel cell) receives a higher score

A Partial Zero Emissions Vehicle (PZEV) is certified to
emit no more than 6.5 lbs. of hydrocarbon pollutants
over 120,000 miles of driving. By comparison, a vehicle
certified to the California Low Emissions Vehicle (LEV II)
or Federal Tier 2 Bin 5 emissions standard emits about
29 lbs. over 120,000 miles.
Undertoday’scriteria,vehiclesthatachieveaPZEVrating
earn 9.5 on the Environmental Protection Agency’s Green
VehicleGuides.Onlyazeroemissionsvehicle(battery
electric or fuel cell) receives a better score.
(2)
To achieve a PZEV rating, a vehicle must meet
certain criteria:
• MeettheSuperUltraLowEmissionsVehicle
(SULEV)standardfortailpipepollution
• Demonstratezerofuel-based
evaporative emissions
• Manufacturer’swarrantymustensurethat
emissions-related components are covered
for 15 years/150,000 miles
(1)Undernormaldrivingconditions.
(2) PZEV and LEV-II calculations include both tailpipe and evaporative emissions.
Focus
2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book



• Allowsthecamshaftstooperateboththeintakeand
exhaust valves at different times in the combustion
cycle, based on speed and load
• Adjustscamtimingtoprovideoptimumperformance
and fuel economy
• Outstandingefficiencyunderlowloadconditions
such as idling or highway cruising
• Remarkablepowerwhenaccelerating


• Helpsmaximizefuelefficiencybytemporarily
interrupting fuel delivery and consumption when
the vehicle normally slows down while maintaining
normal engine operation
• Systemisautomaticandrequiresnointeractionfrom
the driver
NOTE: See the Powertrain section in the Source Book
Appendices or on eSourceBook for more information.

• NewfeaturetoFocusfor2012
• Directinjectionisakeytechnologybehindthe
performance capability and fuel efficiency of the
2.0L Duratec I-4 engine
• Fuelisinjecteddirectlyintothecombustionchamber
of each cylinder by solenoid-controlled high-pressure
injectors, compared to traditional fuel injection
systems where fuel is mixed with intake air prior to
entering the chamber
– Fuel is pumped from the tank at a normal pressure
of around 200 psi to the engine compartment
– A cam-driven high-pressure fuel pump increases
fuel pressure to around 2150 psi, depending on
the demands of the engine
• Directinjectionfuelinjectorsarelocatedinsidethe
combustion chamber
• Eachinjectordeliversaprecisefuelsprayintoeach
cylinder, allowing a higher compression ratio to
help improve engine performance and reduce
fuel consumption
• Anelectroniccontrolsystemvariesthetimingand
intensity of the fuel delivery according to the engine’s
operating conditions
• Precisecontrolofthefuelprovidesthecustomer
increased protection against engine knock/
detonation to help allow for improved performance
and excellent transient response

• Lightweighthelpsreduceoverallvehicleweight
and improve fuel efficiency
• Shortintakerunnerlengthistunedfor
high-rpm horsepower
• FullysymmetricalrunnerlengthforexcellentNVH
(Noise, Vibration and Harshness) characteristics
Focus
10
2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book

Key Features
• Widegearratiospacingdeliversabalanceof
performance and fuel efficiency
• Hydraulic,driver-operatedclutchincludesanintegral
lightweightplasticslavecylindertohelpmaximize
fuel efficiency
• High-pressuredie-castaluminumhousingisstrong,
yet lightweight
• Twooverdrivegearsreduceenginerpmathighway
speeds to help improve fuel economy
• Fullysynchronizedsynchromeshforallgearratios
and low-effort shifter, for smooth shifting efforts
• Low-frictionneedle-rollerbearingsandsyntheticoil
help improve fuel economy

Automatic Transmission
Key Features
• NewfeaturetoFocusfor2012
• Operatesastwoparallelmanualtransmissionswith
a dual clutch design managing the shifts between
two gearsets
• Offersperformanceandfuelefficiencysimilartoa
manual transmission and the shift quality and ease
of operation provided by an automatic transmission
• Enginetorqueisdeliveredtothedrivewheels100
percent of the time
• Widegearratiospacingdeliversabalanceof
performance and fuel efficiency
• HillStartAssist
• NeutralIdleMode
• Compactandlightweightdesign



What Smart Regen Charging Is
• Anall-newfeatureonthe2.0
I-4 engine that helps improve
fuel efficiency
• Aregenerativeelectrical
charging system that optimally
charges the battery instead of
having the alternator charging
the battery anytime the engine
is running
How It Works
• SmartRegenChargingincreasesalternator
output when the vehicle is braking or
decelerating, converting the moving (kinetic)
energy into electric energy
– Since there is no additional engine accessory
beltloadtoenergizethebattery,lessfuelis
used by the engine
– The captured energy is used to charge the
battery and maintain optimum operating
levels of the electrical system
• TheSmartRegenChargingsystemincreases
alternator output when the Powertrain Control
Module indicates the engine efficiency is high
Key Benefit
• Helpstheengine
consume less fuel
Focus
11
2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book

• Twointernaltransmissiongearsetsdividethe
ratios in half, with odd gears on one gearset
and even gears on the other
• Motor-controlledgearactuationdetermines
the appropriate gearset to be engaged by the
clutch system
• Motor-controlledclutchactuationengagesthe
transmission and the halfshafts

• A“dry”design,similartoamanualtransmission,
does not require transmission fluid to function
like a traditional automatic transmission with a
torque converter
– Eliminates the need for a transmission oil cooler
and internal oil pump
• Oneclutchisalwaysengagedwithagearsetuntilthe
transmission needs to shift
• Whenthetransmissionrequiresashift,thesecond
clutch engages the opposite gearset, transferring
the engine torque to that gearset
• Whilethevehicleisinmotion,aclutchisalways
engaged to one of the two primary gearsets, allowing
100 percent of the engine torque to be continually
transferred to the drive wheels
• Whenashiftisneeded,theclutchwillcomeon
to transfer the engine torque to the other gearset,
with the clutches essentially handing off the
engine torque
• Clutchactuatorandmechanismapplythe
appropriate clutch instead of a manual clutch pedal
and spring design to deliver precise clutch control
and smooth shifts
• Integratedbrakepressureisutilizedinslowspeed
driving conditions to provide the typical “vehicle
creep” an automatic transmission customer might
expect in a parking lot or at a stoplight
• Torsionaldamping,throughclutchslip,reduces
vehicle lugging at low speeds for excellent NVH
characteristicsandmaximizedfueleconomy

• Helpskeepthevehiclefromrollingbackward,making
it easier to pull away when on a slope or hill with a
grade of 5 degrees or more
– System also functions on a downhill slope
• Activatingthesystemissimple
– Press the brake pedal to bring the vehicle to a
complete standstill
– Keep the brake pedal pressed
– If the sensors detect that the vehicle is on a slope,
Hill Start Assist is automatically activated
• Systemutilizesanaccelerometertomeasuretheslope
and longitudinal incline and automatically operates
when a slope of 5 degrees or more is calculated
• WhenHillStartAssistisactivated,thebrakepressure
is held in the braking system and the vehicle remains
stationary on the slope for up to three seconds after
the driver releases the brake pedal
• Thebrakesareautomaticallyreleasedoncethe
engine has developed sufficient power to prevent the
vehicle from rolling down the slope
• HillStartAssistwillnotoperatewhentheparking
brake is engaged
• FeaturealsoworksifthevehicleisinReverseand
facing downhill on an incline

• Helpsmaximizefuelefficiency
• “Disconnects”thetransmissionfromtheengine
when the engine is at idle
• FeaturealsoworksifthevehicleisinReverseand
facing downhill on an incline

Focus
12
2012


The PowerShift automatic transmission has
some specific operational characteristics that
are different from a conventional automatic
transmission. During the initial break-in period, the
transmission may exhibit “quick shifts” or harsher
than normal shifting. The transmission may also
lightly “shudder” under light acceleration or during
a coast down to a stoplight. Assure the customer
these characteristics are not abnormal during the
clutch break-in period and will certainly diminish
once enough mileage accumulates.
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book



• StandardonSELandTitaniummodels,
included with
Automatic Transmission on SE Sport Package
• EngagedbymovingtheshiftertotheSport(S)position
• Allowsdrivertochangegears,upordown,without
using a clutch, by using a switch on the shifter handle
• Drivermanuallyupshiftsthetransmissionbypushing
the
+ portion of the switch
• Drivermanuallydownshiftsthetransmissionby
pushing the
– portion of the switch
– Engine-speed matching helps provide fast and
smooth downshifts
– To prevent the engine from running at too low
an rpm, SelectShift may automatically make
some downshifts
• AlthoughthePowerShifttransmissionmay
automatically perform some downshifts, it will allow
the driver to downshift at any time as long as the
engine will not be damaged from over-revving

• Transmissionissealedforlife,requiringno
transmission fluid checking or changes
• Notransmissionoilcoolerlines,reducingpotential
for leaks
• Dualclutchdesignisengineeredtolastfor10years
or 150,000 miles under normal driving conditions

• “Dry”dualclutchdesignismoreefficientthan
a torque converter, helping to reduce power loss
• Dryclutcheliminatestheneedfortransmissionoil
pump to control the shift control
• Low-viscositytransmissionoil
• Widegearratiospanprovidestorqueinlowergears
and reduced engine rpm at highway speeds
• Featurescombinetodeliverafuelefficiency
improvement of 7 to 9 percent compared to a
traditional 4-speed automatic

 City
mpg

mpg
2.0L I-4/5-speed manual 26 36
2.0L I-4/PowerShift
6-speed automatic
28 38
2.0L I-4/PowerShift 6-speed
automatic with SelectShift
27 37
2.0L I-4/PowerShift 6-speed
automatic with SFE Package
28 40

• NewfeaturetoFocusfor2012
• Helpsimprovefuelefficiencybymaximizingthe
aerodynamic efficiency of the grille opening and the
engine cooling system
• Locatedbetweenthegrilleopeningandtheengine
radiator and is electronically controlled by the engine
control module
• Automaticallyopensandclosestomaintainthe
idealengineoperatingtemperatureandmaximize
aerodynamic efficiency


When conducting a test-drive with a Focus SE
with SE Sport Package, Focus SEL or Titanium, be
sure to show the customer how the SelectShift
capability operates, providing the performance of a
manual transmission without the fuss of operating
a clutch. Point out how the PowerShift automatic
transmission works in harmony with the 2.0L I-4
engine. Also take the time to show the customer
how the display in the instrument cluster indicates
the gear selection. And don’t forget to demonstrate
the SelectShift switch on the transmission shifter
handle. SelectShift is a performance feature the
Focus enthusiast customer is sure to appreciate.
Focus

2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Chassis

• The2012Focuschassisisallnew
• Key2012developmentsincludeTorqueVectoring
Control, improved steering feel and response, improved
ride and handling characteristics and improved NVH
(Noise, Vibration and Harshness) characteristics
• Reducedsuspensioncomponentweight,compared
to previous model
• Rigidsuspensionmountingpointshelpdeliver
precise response to steering inputs
• Overallchassisstiffnessallowedengineerstotune
the European-inspired suspension for exceptional
ride and handling characteristics

• Weightofengineonfrontendprovidesgoodtraction
in slippery road conditions
• Allowsforaroomyinteriorpackage,especially
rear-seat leg and foot room

• NewfeaturetoFocusfor2012
• Helpsincreasethe“fun-to-drive”factor
• Usesthevehiclebrakingsystemtodelivertheeffectof
a limited-slip front differential without the complexity
and additional weight
• Continuallybalancesthedistributionofengine
torque to the front wheels based on driving
conditions and available traction
• Incorneringsituations,thesystemautomatically
applies the brake on the inside front wheel,
effectively delivering more torque to the front
outside wheel
– The outside front wheel has more available
traction than the inside front wheel
– Balancing the torque delivery helps the vehicle
track on the path intended by the driver, especially
on wet or slippery surfaces
– Helps reduce torque steer during acceleration

Strut Front Suspension
2012 Enhancements
• Lightweightforgedaluminumlowercontrolarms
• Hollowfrontstabilizerbarislightweight
• Trackis2.6"widerthanpreviousmodel
• Frontstabilizerbarmountinghelpsimprovechassis
stiffness and control
• SuspensionbushingshelpimproveNVHperformance
while maintaining excellent ride and handling
characteristics
Key Features
• MacPhersonstrutdesignwitharearward-facing
L-arm gives the maximum amount of room in front
of the suspension to help improve crash performance
• Friction-reducinggeometryhelpsengineersprecisely
tune the struts for remarkable ride and handling
• Suspensionbushingsaretunedindependentlyfor
responsive steering and a smooth ride
• Useofhydrobushingsincriticallocationshelps
isolate the body from the suspension
• AlargebushingatthetopofeachMacPhersonstrut
mount helps resist vertical movements from uneven
road surfaces and also resists side deflection to keep
a crisp steering feel
• Coil-over-shockdesigncenterstheshockabsorber
in the coil spring, reducing the offset between the
shock and spring, which limits twisting or lateral
forces that could bind the shock and cause a
harsher ride
• Ahydrobushingrearofthelowercontrolarmuses
oil-filled internal chambers to dampen road forces
before they reach the passenger compartment
• 23.5mmstabilizerbarhelpsreducebodyroll
during cornering
Focus
14
2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Chassis cont’d


2012 Enhancements
• Trackis2.3"widerthanpreviousmodel
• SuspensionbushingshelpimproveNVH
performance while maintaining excellent ride
and handling characteristics
Key Features
• Independentdesignhelpsreduceimpactofroad
imperfections into the passenger cabin
• Isolatedrearsubframehelpsreduceinteriorvibration
and harshness
• Compactdesignminimizesintrusionintothe
trunk/cargo area
• 19mmstabilizerbar

• Newfor2012,includesElectricPower-Assisted
Steering (EPAS) with drift control and active
nibble control
• Rack-and-pinionsteeringdeliverslinearsteering
effort as the driver turns the wheel, providing
responsive steering that naturally follows a straight
line as the wheel is turned
• Tight(curb-to-curb)turningdiameter
– 36.0 ft. (15", 16" and 17" wheels)
– 40.0 ft. (18" wheels)
• Quick147:1steeringratiomeansdriversdon’thaveto
turn the wheel very far to go around a tight corner


• EPASisasophisticatedelectricspeed-sensitive
assist for the rack-and-pinion steering system
– Offers light, responsive steering around town and
for parking
– At higher speeds, EPAS delivers less steering assist
for more confident control
• EPASreplacesthehydraulicgearsystemthatpulled
power (and efficiency) from the engine via a belt
• Helpsimprovefueleconomyandeliminatehydraulic
noises common with hydraulic systems
Drift Control
• AnautomaticsystemthatusesEPAStohelp
continuously correct for road irregularities and
improve overall steering feel
• Systemiscontinually“learning”andadaptingto
steering conditions and compensates for changes
that can cause the vehicle to pull left or right
– Assists the steering effort to help the driver
maintain a straighter path
– Helps driver avoid unwanted lane changes (or drift)
• Reducessteeringeffortrequiredwhendrivingon
crowned roads or in heavy side winds


What Is Nibble?
• Steeringnibbleisundesirablerotationalvibration
that can be felt through the steering wheel –
mostly when the vehicle is traveling straight
• Nibbleisoftencausedbythepresenceofanout-
of-balance front wheel/tire or “brake shudder,”
often caused by unequal wear of the brake rotors
How Active Nibble Control Works
• Torquesensorslocatedintheelectricmotorsense
nibble vibrations
• Theelectricmotorthenappliesacounter-
rotational force to cancel out the vibration
• Thiscounter-rotationalforcehelpsreduce
unwanted vibration in the steering wheel
Key Benefits
• EPASsystemsensorscontinuouslymonitor
steering wheel inputs
• Whensensorsdetectsteeringwheelrotational
vibration — or nibble — EPAS counteracts the
nibble and seamlessly cancels it out
• Helpsreducetheamountofminorsteering
corrections caused by the steering nibbles and helps
provide a more comfortable driving experience
Focus
15
2012
Focus
Performance/Handling
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Chassis cont’d

• Anti-lockBrakingSystem(ABS)isstandard
• Frontdisc/reardrumstandardonSandSE
• Four-wheeldiscbrakesstandardonSELand
Titanium and included in the SE Sport Package

• EBDsendstheoptimumamountofbrakingpressure
to the rear brakes at all times under a variety of loads
• Whetherthere’sonepersonorfivepeopleandtheir
gear, EBD ensures the driver can apply the brakes
with confidence in all conditions
• EBDmeansfeweroccurrencesofABSactivationand
improved braking under heavy loads, and it allows all
four wheels to give optimum braking

• Focus,equippedwitheitherthemanualorautomatic
transmission, offers indefinite neutral (flat-tow)
towing capability up to a maximum recommended
speed of 70 mph
• SeetheOwnerGuideforcompletedetails

• AvailableonSE4-doorSedanonlyandincludes:
– 16" steel wheel with unique “aero” wheel covers
– Active grille shutter system
– Low rolling resistance tires
– Four-wheel disc brakes
– Rear spoiler
– SFE badge
• RequiresPowerShift6-speedautomatictransmission

• Performanceandhandlingfeaturesinclude:
– Four-wheel disc brakes
– SelectShift capability added to PowerShift when
equipped with automatic transmission
– P215/55HR16 tires
• Otherdesignandstylingfeaturesinclude:
– 16" painted aluminum wheels
– Cloth sport seats
– Leather-wrapped steering wheel
– Piano Black grille
– Rear decklid spoiler (standard on 5-door)
– Metallic interior trim finish

• OptionalonFocusTitaniumonlyandincludes:
– 18" painted aluminum wheels
–Optimizedsuspensioncomponents
– P235/40R18 low-profile summer compound
performace tires
(1)
–Full-sizesparetirereplacesmini-spare


Why it’s Important
Recreational Vehicle (RV) neutral, or flat, towing of
a vehicle could be a major purchase motivator for
the Focus customer.
PowerShift Automatic Transmission
Neutral Tow Operation
• IgnitionmustbeplacedinONpositionwiththe
key or by pressing the Start/Stop button without
applying the brake pedal and then the vehicle
transmission placed in the Neutral position
• Thisprocessensuresthetransmissionsynchros
and shift drums are in proper placement for neutral
towing at the 70 mph maximum recommendation
• IgnitioncanbeplacedinOFFpositionAFTER
transmission is placed in Neutral
• Adeadbattery,orplacingthevehicleinNeutral
without properly cycling the ignition to the ON
position first, limits the neutral tow capability to
35 mph and 50 miles
• RemindcustomerstheOwnerGuideisthebest
reference for complete details
Focus

2012
(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and
environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season
or snow tires.
Focus
Safety/Security
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Accident Avoidance

• Helpsthedrivermaintainvehiclecontrolinadverse
driving situations or when making evasive maneuvers
on slippery pavement
• Monitorsvehicle’scorneringbehaviorwithsteering
angle, lateral acceleration and yaw rate sensors,
and automatically makes braking and throttle
adjustments to match vehicle’s direction to the
driver’s intention using Anti-lock Braking System
(ABS) and Traction Control components
• AdvanceTracautomaticallyactivateswheneverthe
vehicle is started, but may be turned off for certain
situations such as when “rocking” a vehicle stuck in
mud or snow
NOTE: See the Safety section in the Source Book
Appendices or on e for more information.

• IncludedwithAdvanceTrac
• Usesenginecontroltoreduceenginepower(torque)
tothedrivewheelsandhelpmaximizeavailable
traction on slippery or loose driving surfaces at
any speed

• Helpsdriverstomaintainsteeringcontrolin
emergency or other hard-braking situations
• Electronically“pumps”thebrakesseveraltimes
per second when the computer-controlled sensors
indicate wheel lockup during hard braking

• Recognizeswhenthebrakepedalisappliedsuddenly
but without enough force to provide full deceleration
• Withbrakeassist,thesystemengagesthe
appropriatepressuretomaximizevehicle
deceleration and help reduce stopping distances
• Oncethedriverreleasesthebrakepedal,thevehicle
returns to normal braking mode

• Automaticallybalancesthefront-to-rearbrakeforce
distribution to help reduce the tendency for
rear-wheel lockup
• Optimizesbrakingperformanceaccordingtovehicle
load of passengers and/or cargo

• Sensor-basedsystemalertsthedrivertosignificant
underinflation in any of the tires, excluding the spare
• Pressuresensorsdetectactualtirepressureand
activate a warning light in the vehicle’s instrument
cluster when a tire is significantly underinflated
NOTE: See the Safety section in the Source Book
Appendices or on e for more information.
Key Messages
• Strongbodystructure,withextensiveuseofultra-high-strengthboronsteel,helpsprotectoccupantsin
a collision
• FordTrinityfrontcrashstructureandSPACE(SideProtectionAndCabinEnhancement)Architecture
help manage crash energy intrusion into the passenger compartment
• 2012Focuspioneersall-newFordnext-generationairbagtechnology
• AdvanceTracelectronicstabilitycontrolisstandardonallmodels
• Newdriver-assistancetechnologyincludesactiveparkassist,RearViewCamera,rain-sensingwindshield
wipers and Reverse Sensing System
• 2012FocushasnotbeencrashtestedbyNHTSA,sostaytunedto for the latest information
Focus

2012
Focus
Safety/Security
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book

• Next-generationdual-stagefrontairbags
• Next-generationfront-seatsideairbags
• Sidecurtainairbags

The Ford Personal Safety System tailors airbag usage
to the severity of the crash, driver and passenger
safety belt use, driver’s-seat position and passenger
classification. System components include:
• Next-generationdual-stagedriverandfront
passenger airbags
• Electronicfrontcrashseveritysensor
• Driver’s-seatpositionsensor
• Frontoutboardsafetybeltusagesensor
• RestraintControlModule
• Frontoutboardsafetybeltenergy
management retractors
• Frontoutboardsafetybeltpretensioners
• FrontPassengerSensingSystem
NOTE: See the Safety section in the Source Book
Appendices or on e for more information.

• Morethan55percentoftheFocusbodystructureis
made from high-strength and ultra-high-strength steel
• Criticaloccupantsafetyzonesarereinforcedwith
31 percent use of ultra-high-strength lightweight
boron steel
• Frontandrearcrumplezonesprogressivelydeformto
help absorb impact energy and reduce the amount of
crash forces reaching the passenger compartment
• Sidedoorintrusionbeamshelppreventintrusioninto
the passenger compartment in a side-impact collision
Trinity Crash Structure
• NewfeaturetoFocusfor2012
• Trinitycrashstructureisdefinedas:
–Ultra-high-strengthboronsteelfrontbeamfor
frontal impact absorption
– “Shotgun” rails designed to transfer impact forces
to the roof structure
– Decoupling engine cradle to help prevent intrusion
into the passenger compartment

• NewfeaturetoFocusfor2012andaFord-firstuse
of this technology
• Tailorrolledblanksareusedtoshapethe
B-pillar reinforcement; B-pillar is a key structural
element in the vehicle side
• Tailorrollingprovideseightdifferentgaugesofsteel
along the length of the B-pillar, allowing engineers
to“customize”theperformanceoftheultra-high-
strength boron steel


• NewfeaturetoFocusfor2012
• KeyelementsofSPACEincludelateralfloor
reinforcement structures and door reinforcements
• SPACEisdesignedtohelpdivertcrashforcesaway
from the vehicle occupants
Occupant Protection
Focus
18
2012
Focus
Safety/Security
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Occupant Protection cont’d


• 2012Focusintroducesnext-generationFord
airbag technology
• Driverfrontairbagusesareconfiguredcurve-shaped
tether system designed to create a “pocket” and help
lessen the impact of the airbag on the driver’s chest
and rib areas
• Frontpassengerseat-mountedairbagsfeature
adaptive venting technology designed to divert a
portion of the gas from the airbag inflators through
vents outside of the airbags
• Innovativeseat-mountedsideairbagsaredesigned
to help enhance chest protection for front seat
occupants with shoulder vents delivering varying
levelsofpressurebasedonthesizeoftheoccupant
and the amount the passenger shoulder blocks
the vent
• Thesenext-generationfeatureswillrollouttoother
Ford vehicles in the future

• Ventedsideairbagtechnologyisanewfeatureto
Focus for 2012
– Vented structure tailors airbag deployment
– Airbag deployment is determined according to
occupantbodysize,shapeandposition
• Helpprotectfront-seatoccupantsincertain
side collisions
• Airbagsdeployfromthefrontseatstoprotect
occupants’ chests
• Airbagsareplacedinthefrontseatbacks,sotheyare
always in the correct deployment position no matter
where the seat is positioned

• Systemoffersheadprotectioninsideimpactsfor
all outboard seating positions
• Sidecurtainairbagsarelocatedintheroofsiderail
behind the headliner and are triggered independently
of the driver and front passenger airbags
• Sidecurtainairbagswillnotinterferewithaproperly
installed child safety seat or booster seat
• Combinedwiththefront-seatsideairbags,theside
curtain airbags help provide protection for both head
and chest in certain side-impact collisions
• Aircurtainsfeatureroll-foldtechnology
– Deploys the airbags from the headliners alongside
the interior panels and windows
– Airbag is designed to slide between the glass and
the occupant as it fills

One of the keys to outstanding safety protection with Focus is the side curtain airbags. These airbags are
concealed in the headliner and employ roll-fold technology to help ensure proper deployment during certain
side-impact collisions and rollovers. You can demonstrate how this safety feature functions using a simple
“blow-out” or “roll horn” party favor since it uses the same basic principles as the roll-fold technology.
Give it a try:
•Inserttherollhornintoyourmouthandinflateit
•Airpressureentersthehornandflowsouttounfold
andinflate(orpressurize)therolledendofthehorn
•Considertiltingyourheaddownwhileinflatingthe
horn to demonstrate the downward deployment of
the airbag along the side of the window
•Explaintothecustomerbeforeorafteryouinflate
the horn — sensors inflate the side curtain airbags
in a fraction of a second — what they’re seeing
happens faster than the eye can see
•Whiletheunfoldingandinflatingprocessisnearly
impossible to see with the naked eye, the rolled
party favor works much the same way
Focus

2012
Focus
Safety/Security
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book



• Consistsofatoptetheranchorpointandtwo
rigid bars located where the seat cushion meets
the seatback
• AllrearseatsofferLATCHprovisions
• LATCH-compatiblechildsafetyseatattachestothe
lower anchor points by means of flexible tethers or
rigid latch bars
• LATCHassistsinprovidingasecureattachment
and uniform installation method to help reduce the
likelihood of an improper child safety seat installation

• Preventrear-seatoccupantsfromopeningthedoors
from the inside

• Allowsapersonaccidentallylockedinthetrunk
to escape
• Featuresa“glow-in-the-dark”releasehandle
• Sedanmodelsonly
Focus
20
2012

• NewfeaturetoFocusfor2012
• Worksinconjunctionwithforwardsensorsand
Reverse Sensing System to help drivers avoid any
obstacle directly in front of or behind the vehicle
• Toactivatethesystem,driverspresstheactivepark
assist button located on the center stack in front of
the gear shifter
• Onceactivated,amessageappearsintheinstrument
cluster LCD screen, indicating the system has begun
searching for available parking spaces
– Sensors located in the front fascia “look” for
adequatelysizedparkingspacesoneitherside
of the road
– The system default is to check the passenger side;
moving the turn signal to the left will change the
scan direction to the driver’s side
–Systemscansthespaces,measuringthesizeof
the openings
–Whenanavailable,adequatelysizedparkingspace
is identified, active park assist alerts the driver
to stop by sending a message to the instrument
cluster LCD screen as well as by sounding an
audible chime inside the cabin
• Oncethedriverhasstoppedthevehicle,thedriver
shifts the vehicle into Reverse and lets go of the
steering wheel
• Activeparkassistworksinconjunctionwiththe
Electric Power-Assisted Steering (EPAS) to take
control of the steering input while the driver continues
to control the gas, brake and transmission (forward
and reverse), slowly easing into the parking space —
helping take the tension out of parallel parking
• Ifadrivermanuallymovesthesteeringwheel,the
active park assist maneuver will automatically cancel

• NewfeaturetoFocusfor2012
• Helpkeepthedriverawareofvehiclesenteringtheir
“blindzone”
• Includeasecondaryconvexmirrorintegratedintothe
traditional exterior sideview mirror design to provide
anoptimizedfieldofviewforthedriver’s“blindzone”

• NewfeaturetoFocusfor2012
• Oncethesystemisturnedon,thereisnoneedforthe
driver to activate, deactivate or adjust the windshield
wipers under normal driving conditions
• Whensensorsmountedbehindtherearviewmirror
detect moisture on the windshield, the windshield
wipers are automatically activated at the appropriate
speed to keep the windshield clear
• Systemmustbeturnedoffbeforeenteringan
automatic car wash


Be sure to understand and explain the driver-
selectable sensitivity settings on the windshield wiper
stalk. Wet the windshield by using a spray bottle, or
hose, and cycle through the sensitivity settings so the
customer can experience the difference and visually
experience how the system functions. Be sure to also
show the customer how the system is disabled via
the stalk-mounted controls. This is important since
the system must be disabled before entering an
automatic car wash.

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Ford Focus 2012 Owner's manual

Ford
Brand
Ford
Model
Focus 2012
Category
Cars
Type
Owner's manual
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