Introduction
With its massive 8 GB memory,
the new Sony Ericsson W960i
Walkman® phone can store up to
7,200 music tracks* or two days worth
of video content. It also has the latest
technology including internet access,
high quality video streaming and a
3.2 Megapixel camera. And in case
you thought this top of the line
Walkman® phone is all equipment
no charm, a slick touchscreen and
dedicated music keys are designed
not only to delight but to enhance your
ultimate entertainment experience.
* Based on the assumption that songs are in eAAC+ format.
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Key features
8 GB memory
Forget about trying to decide which
albums to put on your phone. Put
them all on! The built-in 8 GB memory
lets you hold up to 7,200 songs*, or if
you wanted to you could watch your
videos non-stop for two whole days!
2.6-inch transective colour
touchscreen
The W960i was made to elevate your
viewing and navigation experience with
its generous 2.6-inch, full graphic touch
and colour screen. This transflective
screen means you’ll never be put off by
glare in direct sunlight.
* Based on the assumption that songs are in eAAC+ format.
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Key features
3.2 Megapixel camera
The secret of perfect pictures has
just been exposed. Automatic
exposure control selects the best
exposure, while the built-in LED light
feature intuitively adjusts dark and
over-bright backdrops to give you
all you need for those sensational
shots. Plus, Auto focus will hone in
on your subject and place it in the
centre of the screen so you can
capture exactly what you want.
High quality video
recording and playback
With your camera application on,
go into video capture mode. And
if you’ve captured award-winning
footage, you will be able to play it
back in TV quality.
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Target audience
The W960i is tomorrow’s technology
today. This cutting-edge, beautifully
designed phone will captivate the
imagination of those with an eye
for style. Mainly in the 22–55 age
bracket, these affluent consumers
make a hobby of acquiring the latest
devices, no matter the price, to keep
them looking and feeling young.
The other smaller group consists of
15–24 year olds. These young people
have mature, big city attitudes.
They are open to change but also
set the pace for trends. They also
want everything and more from
their phones – and they want it now.
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Core benefits
A high performing, state-of-the-art
Walkman® phone with easy navigation
and sleek design
The ultimate multimedia
entertainment tool
An impressive performance from an
8 GB memory and 3.2 Megapixel
camera with Auto focus
Fast USB transfer capabilities with 1 GB
of data transferred in only 3 minutes
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Additional features
WiFi – When you’re within a WiFi
network, use the advanced WiFi
support to connect to the internet
wirelessly on your phone – indoors
or outside.
Bluetooth™ streaming – Bluetooth™ 2.0
wireless technology means you can
connect to headsets, car handsfree
kits, computers, digital and video
cameras without the hassle of wires.
TrackID™ – Just record the song in
question using the phone’s built-in
microphone and TrackID™ will identify
and send you the title, artist and album.
Exchange ActiveSync™ – Exchange
ActiveSync™ is the business, and if
you do business you’ll appreciate
being able to have wireless access to
your work email, calendar items and
contacts with the corresponding
information in your phone.
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The details
System
Tri-band GSM Release 99
recommendations, GSM 900 /
1800 / GSM 1900, UMTS 2100,
EGSM and WCDMA FDD mode
supported
Memory
8 GB built-in
Data transfer speeds
USB high-speed, up to 480 Mbs
Size (L x W x T)
109 x 55 x16 mm
Weight
119 g
Talk time
GSM up to 7.5 hours
UMTS up to 2.5 hours
Standby time
GSM up to 340 hours
UMTS up to 250 hours
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The details
Flight mode
Yes
Screen
262K-colour TFT touchscreen
2.6 inches, 320 x 240 pixels QVGA
Colours
Vinyl Black
Push Email
Yes
Picture sizes (resolution)
QXGA (2048 x 1536 pixels)
UXGA (1600 x 1200 pixels)
SXGA (1280 x 960 pixels)
VGA (640 x 480 pixels)
PhotoDJ™
Yes
PlayNow™
Yes
The WALKMAN® logo and symbol are registered
trademarks of Sony Corporation.
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