Skullcandy Barricade Wireless User manual

Skullcandy
Brand
Skullcandy
Model
Barricade Wireless
Category
Mobile headsets
Type
User manual
Sell-In Kit
Season C 2016
This fall, we’re launching a new speaker line
that has the potential to grow our speaker sales
and elevate the brand’s quality audio and design
reputation.
The speaker market is expected to grow as much as
25% globally in 2016 and is currently a top 5
growth category in consumer electronics, so
there’s big upside in this category. Given the
business potential, our typical headphone
competition (Sony, Beats, Bose) also exist in the
wireless speaker category, but some lesser known
brands (Ultimate Ears, Marley, Fugoo) have also
found success.
The Barricade speaker launch introduces three
products into some of the best-selling wireless
speaker price bands:
- Barricade Mini (MSRP $39.99)
- Barricade (MSRP $79.99)
- Barricade XL (MSRP $169.99)
WIRELESS SPEAKERS
KEY INSIGHT
The current marketplace presents specialist
products: they’re either clearly designated for life
on the road or limited in outdoor features and
should stay indoors. Few are capable of doing both
well, and none are explicitly marketed that way.
If we were to anecdotally assume consumers only make
one Bluetooth speaker every once in awhile, why
would they compromise by purchasing current products
when the new Barricade can do both?
Thanks to great design and durability, Barricade
speakers can crossover from the outdoors to home and
music can sound great and look good anywhere.
BARRICADE™
MINI
BARRICADE™ BARRICADE™
XL
2016 Speakers Sell In Kit
Barricade Speakers
POSITIONING
Thanks to great design and durability, Barricade speakers can crossover from the outdoors to
home and music can sound great and look good anywhere.
COMMUNICATION
•
TELL: Rational Messaging
•
Durability - IPX, rugged exterior
•
Adventure Friendly Features (external device charging, multi speaker pairing)
•
Battery Life
•
Fullest and Deepest Audio Range
•
SHOW: Style & Acoustics
•
DEMO MUST DELIVER ON ACOUSTICS AND STYLE
•
Beautifully shot
•
Sleek design
•
Juxtapose indoor/outdoor, sleek/rugged
TONE
•
Aspirational, Elevated, Juxtaposed
2016 Speakers Sell In Kit
•
Bluetooth®!Wireless
•
6-Hour Battery Life
•
Full Spectrum Sound
•
Water Resistant (IPX5)
•
Impact Resistant
•
Track & Volume Control
•
Durable Attachment Loop
•
AUX Input
Lightweight and compact for
on-the-go listening.
Equal parts tough,!powerful,
and portable.
Pinnacle!wireless that’s loud,
rugged, and feature packed.
Step Up
•
Bluetooth®!Wireless
•
8-Hour Battery Life
•
Full Spectrum Sound
•
Waterproof (IPX7)
•
Impact Resistant
•
Buoyant Design
•
External Device Charging
•
Multi-Speaker Connect
•
Built-in Microphone
•
Call, Track & Volume Control
•
Durable Attachment Loop
•
AUX In/Out
•
Bluetooth®!Wireless
•
10-Hour Battery Life
•
Full Spectrum Sound
•
Waterproof (IPX7)
•
Impact Resistant
•
Buoyant Design
•
External Device Charging
•
Multi-Speaker Pairing
•
Multi-User Pairing
•
Built-in Microphone
•
Call, Track & Volume Control
•
Durable Attachment Loop
•
AUX In/Out
2016 Speakers Sell In Kit
Gray/Charcoal/Hot Lime
S7PBW-J583
878615083981
9/16
Red/Dark Red/Tan
S7PBW-J584
878615083998
9/16
Black/Black/Translucent
S7PBW-J582
878615083974
9/16
Barricade Mini
Lightweight and compact for on-the-go listening.
Bluetooth
Wireless
6
Hr
Battery
Life
IPX5
Water
Resistant
2016 Speakers Sell In Kit
Barricade Mini
Bluetooth®!Wireless
6-Hour Battery Life
Full Spectrum Sound
Water Resistant (IPX5)
Impact Resistant
Track & Volume Control
Durable Attachment Loop
AUX Input
Touch Sensor Bass Controls
Use your finger to swipe up and down on the ear cup
for your preferred level of bass immersion.
TripleLock™ Tech
Three proprietary technologies work together to
deliver our most secure fit (Fix
®
, StickyGels™,
FitFin™).
Fig.14
Water Resistant (IPX5)
Can survive getting hit with a super-soaker,
caught in the rain, or an intense pow day.
Fig.1 5
FitFin™
StickyGels™
Fix
®
micro USB to USB
charging cable
Can survive getting hit with a super-soaker,
caught in the rain, or an intense pow day.
1
2
3
4
1
3
2
4
All Features:
2016 Speakers Sell In Kit
Contents
Barricade Mini Speaker!
Micro USB to USB charging cable
User Guide
Warranty Guide
Packaging Specs
Length: 125mm
Width: 74mm
Height: 200mm
Weight: Approx 294g
Tech Specs
Speaker Driver: 1 x 5 Watts
Impedance: 4 Ohms
Sound Pressure Level: TBD!
THD: TBD
Frequency Response: 100Hz - 20kHz
Weight: approx. 272g
Bluetooth Version: 4.1
Barricade Mini
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
Barricade Mini
Sony
SRS-X11
JBL Clip+
JBL Clip 2
Jam Classic
Jam Touch
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
Barricade Mini
Brand
Product
Price (avg)
Battery Life
Durabilty
Multi-Speaker Pairing
Impact
Resistant
Skullcandy
Barricade Mini
39.99
6 hours
IPX 5
No
Yes
HMDX/ Jam
Jam Touch
39.99
(29.99)
5 hours
No Claims
No
No Claims
Sony
SRSX-11
49.99
Up to 12 hours
No Claims
via Bluetooth
No Claims
HMDX/ Jam
Jam Plus
49.99
(39.00)
6 hours
No Claims
via Bluetooth
No Claims
JBL
Clip+
49.95
(39.95)
5 hours
Splash proof
No
No Claims
2016 Speakers Sell In Kit
Barricade
Bluetooth
Wireless
IPX7
Waterproof
8
Hr
Battery
Life
Gray/Charcoal/Hot Lime
S7PCW-J583
878615084025
9/16
Black/Black/Translucent
S7PCW-J582
878615084018
9/16
Equal parts tough, powerful, and portable.
Buoyant
Design
External
Charging
2016 Speakers Sell In Kit
Bluetooth®!Wireless
8-Hour Battery Life
Full Spectrum Sound
Waterproof (IPX7)
Impact Resistant
Buoyant Design
External Device Charging
Multi-Speaker Connect
Built-in Microphone
Call, Track, Volume Control
Durable Attachment Loop
AUX In/Out
Barricade
Memory Foam Ear Cushions
The ultimate comfort experience — wrapped in
synthetic protein leather for premium comfort and
quality.
MicroSport Design
Bluetooth functionality is built into a low-
profile and lightweight earbud housing designed
specifically for high performance training.
Fig.7
Multi-Speaker Connect
Connect multiple speakers to each other via the AUX
IN and AUX OUT for maximum loudness.
Fig. 8
8mm
3mm
16g.
Speaker is fully submersible up to 1 meter for
up to 30 minutes.
1
2
3
4
5
6
7
1
4
2
3
5
6
7
Connect multiple speakers to each other via the
AUX In and AUX Out for maximum loudness.
All Features:
2016 Speakers Sell In Kit
Contents
Barricade Speaker!
Micro USB to USB Charging Cable
User Guide
Warranty Guide
Packaging Specs
Length: 153mm
Width: 85mm
Height: 200mm
Weight: Approx 550g
Tech Specs
Speaker Driver: 1 x 10 Watts
Impedance: 4 Ohms
Sound Pressure Level: TBD!
THD: TBD
Frequency Response: 80Hz - 20kHz
Weight: approx. 445g
Bluetooth Version: 4.1
Barricade
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
Barricade
Sony
SRS-XB2
UE ROLL
JBL Flip 3
Altec Lansing
Mini Life Jacket 2
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
* Indicates recent or upcoming product launches
Barricade
Brand
Product
Price (avg)
Battery
Life***
Durabilty
Multi-Speaker
Pairing
External Device
Charging
Mic
Skullcandy
Barricade
79.99
8 hours
IPX7
via AUX In/Out
Yes
Yes
UE
Roll
99.99
9 hours
IPX7
via Bluetooth & app
No
No
Sony
*SRS-XB2
Extra Bass
99.99
Up to 12
hours
Water Resistant
via Bluetooth
No
Yes
JBL
Flip 3
99.95
10 hours
Splashproof
via Bluetooth
No
Yes
Altec
Lansing
Mini Life Jacket
99.99
10 hours
IP67
No
No
Yes
2016 Speakers Sell In Kit
Barricade XL
10
Hr
Battery
Life
Bluetooth
Wireless
IPX7
Waterproof
Pinnacle wireless that’s powerful,
rugged, and feature packed.
Buoyant
Design
Black/Black/Translucent
S7PDW-J582
878615084032
9/16
Gray/Charcoal/Hot Lime
S7PDW-J583
878615084049
9/16
Multi
Speaker
Pairing
External
Charging
2016 Speakers Sell In Kit
Bluetooth®!Wireless
10-Hour Battery Life
Full Spectrum Sound
Waterproof (IPX7)
Impact Resistant
Floatable Design
External Device Charging
Multi-User Pairing
Multi-Speaker Pairing
Built-in Microphone
Call, Track, Volume Control
Durable Attachment Loop
AUX In/Out
Barricade XL
Speaker is fully submersible up
to 1 meter for up to 30 minutes.
1
2
3
4
5
6
7
8
1
2
3
5
6
7
Multi-Speaker Pairing
Allows user to connect up to two Skullcandy speakers
via Bluetooth to the same device for maximum
loudness. May also connect additional speakers
using the AUX in/out.
Fig.9
Noise Isolating Fit
Creates a seal in or around the ear that blocks
out surrounding noise and prevents your audio from
leaking out as well.
Off-Axis™ Tech
Earbud housing is angled and oval-shaped for
improved comfort and noise isolation.
Fig.10
OnBoard Mic/Remote
A built in microphone and remote for taking calls
and managing music on any Bluetooth enabled device.
Functionality includes: answer/end, play/pause,
track forward/back, volume up/down.
Oval-shaped
port
24°Traditional
Straight Barrel
Traditional
round port
Allows user to connect up to two
Skullcandy speakers via Bluetooth to
the same device for maximum loudness.
May also connect additional speakers
using the AUX In/Out.
8
4
All Features:
2016 Speakers Sell In Kit
Contents
Barricade XL Speaker
Micro USB to USB Charging Cable
AC Adapter
User Guide
Warranty Guide
Packaging Specs
Length: 205mm
Width: 92mm
Height: 245mm
Weight: Approx 866g
Tech Specs
Speaker Driver: 2 x 10watts
Impedance: 4 Ohms
Sound Pressure Level: TBD!
THD: TBD
Frequency Response: 50Hz - 20kHz
Weight: approx. 890g
Bluetooth Version: 4.1
Barricade XL
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
Barricade XL
2016 Speakers Sell In Kit
THEM VS SKULLCANDY
Barricade XL
Brand
Product
Price
(avg)
Battery
Life***
Durabilty
Multi-Speaker
Pairing
Multi-User
Pairing
External Device
Charging
Mic
Skullcandy
Barricade
XL
169.99
10 hours
IPX7
via Bluetooth
Yes
Yes
Yes
UE
Boom 2
199.99
(149.99)
15 hours
IPX7
via Bluetooth
Yes
No
Yes
Bose
Soundlink
Mini II
199.95
10 hours
No Claim
No
No
No
Yes
JBL
Pulse 2
199.95
(169.95)
10 hours
Splash Proof
via Bluetooth
No
No
Yes
Beats
Pill+
229.95
12 hours
No Claim
via Bluetooth
Yes
Yes
Yes
Fugoo
Tough
229.99
Up to 40
hours
IP67
No
No
No
Yes
Sell-In Kit
Season B 2016
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Skullcandy Barricade Wireless User manual

Skullcandy
Brand
Skullcandy
Model
Barricade Wireless
Category
Mobile headsets
Type
User manual
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