Xerox Phaser
®
7760
vs. Lexmark
®
C935
Experience counts: The Lexmark printer has a good
engine, but it takes much more than that to be a great
color printer — like the Phaser 7760
With the Phaser 7760 printer, customers get:
Better value
Greater color control and image quality
Lower Total Cost of Ownership
Better performance and ease-of-use
The Xerox Total Satisfaction Guarantee
•
•
•
•
•
Phaser 7760DN Lexmark C935dn
Better value
The Phaser 7760 printer may have a
higher initial price than its Lexmark
counterpart, but it delivers far more
value due to its outstanding perfor-
mance, superior features and lower
Total Cost of Ownership.
7760DN (includes hard
drive): $5,499
C935dn + $539 hard
drive = $3,738
C935dtn + $539 hard
drive = $4,930
7760GX (includes hard
drive & PhaserMatch
software): $6,599
C935hdn (includes hard
drive): $5,499
7760DX (includes hard
drive & PhaserMatch
software): $6,899
Lower Total Cost
of Ownership
Phaser 7760 printer users save up to
$10,048 more than Lexmark C935
users based on an Average Monthly
Print Volume (AMPV) of 7,000 pages
over 3 years.
see back page for more details
Spend up to
$10,048 more
in 36 months
Better language support
Genuine Adobe
®
PostScript
®
3
™
provides more accurate color and less
risk of file incompatibility.
True Adobe
PostScript 3
PostScript
3 clone
Smart driver features
The Phaser 7760 printer driver is
always aware of what’s happing at
the printer — in real time — so users
get convenient printer status right
from their desk.
Smart Trays, Consumable
gauges, Job completion
notification, Automatic
driver configuration
None of
these features
Smart printer features
The Phaser 7760 printer has several
intelligent features that work behind
the scenes to maximize real-world
performance.
Smart Duplex,
Intelligent Ready,
Intelligent front panel
None of
these features
Smart support features
(Key IT advantage)
Many helpful features are built into
the Phaser 7760 printer to maximize
printer uptime and reduce IT support
challenges.
Configuration
SIM, PrintingScout
®
onscreen alert
notification,
PhaserSMART
®
online troubleshooting,
Configurable email
alerts, CentreWare
Internet Services,
CentreWare
®
Web
Limited built-in
support features
Product specifications
Phaser 7760DN Lexmark C935dn
Print speed
Up to 35 ppm color /
45 ppm black
Up to 40 ppm color /
45 ppm black
First-page-out time
As fast as 9 seconds
color / 6 seconds black
As fast as 9 seconds
color / 5 seconds black
Processor
800 MHz 1.25 GHz
Memory
512 MB std /
1 GB max
256 MB std /
1 GB max
Real-world performance*
2-page
Real Estate
flyer
12 seconds 16 seconds
1-page
Excel file
8 seconds 9 seconds
8-page
PowerPoint
set
28 seconds 36 seconds
11 x 17 in.
Magazine
Cover
44 seconds 1:42
Year-end Financial Summary (Unaudited)
Q 1 Q 2 Q 3 Q 4 YTD FY96
FY95 FY94 FY93 FY92
Orders Received:
Europe Supply Chain 14,609$ 11,692$ 9,462$ 7,569$ 6,484$
### 4,520$ 3,774$ 3,164$
International Orders 17,901 13,658 11,310 9,192 8,192
### 6,072 5,227 4,527
Total Orders 32,510 25,350 20,772 16,761 14,676
### 10,592 9,001 7,691
Stock
Products 27,125 21,380 17,122 13,256 11,880
### 8,550 7,253 6,210
Service 4,394 3,611 3,195 3,154 2,614
### 2,047 1,812 1,586
Total Net Revenue 31,519 24,991 20,317 16,410 14,494
### 10,597 9,065 7,796
All Orders
Cost of Products Sold 17,069 13,012 10,021 8,018 7,834
### 6,438 5,836 5,357
Cost of Services 2,945 2,478 2,102 1,910 1,760
### 1,479 1,356 1,244
Research and Development 2,302 2,027 1,761 1,436 1,289
### 966 837 729
Selling, General and Admin. 5,635 4,925 4,554 3,642 2,401
### 1,206 855 599
Total Orders 27,951 22,442 18,438 15,006 13,284
### 9,774 8,384 7,229
Credit 3,568 2,549 1,879 1,404 1,210
985 823 681 566
Income 270 29 25 23 20
18 16 14 12
Interest 206 155 121 93 87
74 66 57 50
Taxes 3,632 2,423 1,783 1,334 1,143
929 773 638 529
Rebates 1,199 824 606 863 496
449 324 261 199
Net Earnings 2,433 1,599 1,177 471 647
480 450 377 329
per share amount:
Net 4.63 3.07 2.33 0.94 1.30
### 0.93 0.78 0.69
Stock Holders 0.70 0.55 0.45 0.36 0.32
### 0.24 0.24 0.24
At Year End:
Assets 24,427$ 19,567$ 16,736$ 13,700$ 11,973$
### 8,707$ 7,425$ 6,358$
Salary 102,300 98,400 96,200 92,600 89,000
### 82,308 79,153 76,112
Year End 308,104$ 253,974$ 211,195$ 177,214$ 162,854$
### ###### 114,526$ 102,425$
Company Confidential
Inventory
$-
$100,000
$200,000
$300,000
$400,000
1 2 3 4
Quarters
Series1
Series2
Series3
0
200,000
400,000
Order
Stock
All
Intere
per
Asset
Q 1 Q 2 Q 3
Q 4 YTD FY96
FY95 FY94 FY93
FY92
Nelson Corp
* Tested using industry standard PageSense performance measuring software
Save up to
$10,048
Faster!
Better real-world performance
The Phaser 7760 printer outperforms the Lexmark device in real-world
printing environments, even though they have the same print engine
and similar specifications.
Xerox has used this engine for several years and as a result, developed
an intelligent controller that quickly processes complex documents
— taking full advantage of the engine’s speed and resulting in
greater productivity.
Heidelburg
print
Lexmark C935
print
Other Xerox Phaser 7760
Advantages
Copyright © 2008 XEROX CORPORATION. All rights reserved. XEROX
®
and WorkCentre
®
are trademarks of XEROX CORPORATION in the U.S and/or other countries. The information in this document is subject to change
without notice. 2/08 776CC-04UB
Competitive Comparisons
Notice how the C935 cannot
match the colors of the actual
Heidelburg press. The Phaser 7760
with PhaserMatch can.
Heidelburg
print
Phaser 7760
print
PhaserMatch™ 4.0 Color Management Software
Create custom Xerox color corrections to target and match an
output device of your choice. This powerful color management tool
uses existing ICC/ICM color profiles and even allows you to modify
the resulting color tables. The end result is a versatile and easy-to-use
color management solution tailored to the demanding color expert.
The Lexmark C935 colors cannot be altered to match another output
device. You get what you get with limited color control from their driver.
•
•
Total Cost of Ownership (TCO)
Initial purchase price is only one element of the cost of ownership.
The entire life cycle costs should be a key factor in a purchase deci-
sion. Elements that make up this cost are:
Purchase price • Consumable pricing
Page coverage • Number of pages
Save up to $10,048* over 3 years of use with the Xerox Phaser
7760DN. Breakeven occurs at just over 1,300 pages per month.
* Assumptions: primary usage is graphic arts images (60% coverage). Mix of pages is 70% color and 30%
black. Average monthly printed page volume (AMPV) is 7,000. Life of ownership calculation is 36 months.
Additional service expenses are not included.
•
•
•
7760dn C935dn
0
0 1k 2k 3k 4k 5k 6k 7k 8k 9k 10k
36 Month Total Expense ($)
Total AMVP
Save
$10,048
Other print quality advantages
True Adobe
®
PostScript
®
3™ for the most accurate printing across
numerous devices and platforms.
The Phaser 7760 printer’s Emulsion Aggregation (EA) High Gloss (HG)
toner uses smaller, more uniform toner “particles” to bring more detail
and clarity to every image.
Unmatched color confidence with industry-leading color technologies,
including Xerox color options, ColorSync, PANTONE, sRGB color match-
ing, ICC/ICM support and embedded SPOT tables.
The Phaser 7760 printer’s large color gamut allows it to print more
colors and match more output devices than the Lexmark C935.
•
•
•
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